Business of Home Podcast

One of the few vertically integrated furniture companies remaining in the industry, Ethan Allen has waded the challenges of a manufacturer and retailer. Chairman, president and CEO Farooq Kathwari has spent decades reshaping the Danbury, Connecticut-based furniture company’s production, retail and management strategies to compete in the global economy. Kathwari’s advice for each sector? Stay relevant. This episode is sponsored by Fuigo.

It's an industry disruptor that’s been years in the making. Sample library Material Bank is one part digital platform, built to save designers time when searching and sampling materials, and one part robotic logistics and distribution facility. Founder and CEO Adam I. Sandow shares how the designer tool is setting new standards for lead time, accessibility and waste reduction that not even Amazon can compete with. This is the last episode of our first season. Episodes will resume in November.

Growing up in small town Arkansas, Brad Ford did not think of interior design as a career path until after college. He moved to New York on the recommendation of the one professional designer in town “with an office.” After design school, under the tutelage of Jed Johnson and Thad Hayes, he was able to hone his now-characteristic aesthetic of editing rather than layering. Editing is more than a style for Ford, but a philosophy that defines all of his endeavors: FAIR, Field and Supply, and his design firm. In this episode, he discusses the evolution of his businesses, and how Field and Supply, a culmination of his life’s work, brings him full circle.

Whether it’s digging clay for his tile collection, harvesting barley for his brewery, painting and weaving textiles for his clothing line, milling high-end furniture for his showroom, or assembling musicians for a metal band, Tyler Hays is as hands-on with each of his hobbies-turned-businesses as you’d expect from a master craftsman. As a small-town high-school dropout with above-average sewing skills, he never imagined himself a businessman, much less a manager of 100 employees, tens of millions in revenue, and a celebrity-studded customer base. In this week’s episode, Hays shares his circuitous journey from rural Oregon to BBDW in Manhattan, and the countless creative endeavors along the way. This episode is sponsored by Fuigo.

There are few, if any, retailers in the home category that haven’t been under the journalistic microscope of Warren Shoulberg. In this episode, the trade media veteran shares his findings, offering RH, Bed Bath & Beyond, The Home Depot and others as case studies for what is and isn’t working in the modern retail environment. Tune in as he reveals which retailer is “one of the greatest in the world right now and” why he’ll never bet against RH CEO Gary Friedman, and exposes the “dirty little secret” of the furniture industry. This episode is sponsored by Fuigo.

When it comes to furniture companies, commercial design favorite Industry West is an anomaly. Since its launch in 2009, the Jacksonville, Florida-based, direct-to-consumer brand has been profitable. Husband and wife co-founders Jordan and Anne England’s bootstrapped efforts have led to a growth of nearly 70 percent each year—a rate that, Jordan says, shows no signs of slowing down. Now, the couple reveals the challenges of being an e-commerce early adopter, why they’re opening a SoHo showroom, and how they’re working offline to acquire new customers. This episode is sponsored by Fuigo.

Detroit-born interior designer Nicole Gibbons has been chasing her business goals—be it a PR exec, design studio, or television series—long before the paint dried on her new startup. After building the business model for Clare, an e-commerce paint company, she had to convince venture capitalists of the potential that exists in today’s “sleepy” home industry. Gibbons shares how she conceived of the idea for Clare, and what the design trade could learn from the startup community. This episode is sponsored by Fuigo.

The term ‘retail store’ isn’t in Ariel Kaye’s vocabulary. The founder and CEO of Parachute Home prefers to use “community centers” when referencing the digital-first bedding and bath brand’s physical locations. In true clicks-to-bricks fashion, Parachute is focused on cultivating its consumer community and providing value outside of just its European-made product. In this interview, Kaye shares how she built Parachute and its cult-like following, while also acknowledging the challenges of running a startup and the isolation that can come with being a sole founder. This episode is sponsored by Fuigo.

It’s a coming-of-age business tale that reads more tech startup than furniture manufacturer. More than two decades ago, Lovesac began as a zealous idea in Shawn Nelson’s parents’ basement. As of June, the company filed an IPO with a company market capitalization of more than $250 million. In this interview, Nelson revisits the merchandising mistakes, bankruptcy filing, and painful lessons learned along the way. This episode is sponsored by Fuigo.

Whether it’s preserving his iconic mannequin label or curating his next gallery exhibition, Ralph Pucci leads by one rule: “If everyone’s going left, I’m going right.” It worked in 1985, when Pucci successfully debuted the collection of designer Andrée Putman with no industry experience, and it continues to work today, as the company now boasts galleries in New York, Los Angeles and Miami. In this week’s episode, Pucci takes us through the remarkable timeline of Ralph Pucci International and reveals his visual merchandising secrets. This episode is sponsored by Fuigo.