When it comes to furniture companies, commercial design favorite Industry West is an anomaly. Since its launch in 2009, the Jacksonville, Florida-based, direct-to-consumer brand has been profitable. Husband and wife co-founders Jordan and Anne England’s bootstrapped efforts have led to a growth of nearly 70 percent each year—a rate that, Jordan says, shows no signs of slowing down. Now, the couple reveals the challenges of being an e-commerce early adopter, why they’re opening a SoHo showroom, and how they’re working offline to acquire new customers. This episode is sponsored by Fuigo.
