Detroit-born interior designer Nicole Gibbons has been chasing her business goals—be it a PR exec, design studio, or television series—long before the paint dried on her new startup. After building the business model for Clare, an e-commerce paint company, she had to convince venture capitalists of the potential that exists in today’s “sleepy” home industry. Gibbons shares how she conceived of the idea for Clare, and what the design trade could learn from the startup community. This episode is sponsored by Fuigo.
