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B2B Mentors

Latest episodes

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May 2, 2022 • 39min

What Is Research Marketing, and How Do You Master It? (Expert Interview)

What Is Research Marketing, and How Do You Master It? - B2B Mentors PodcastJoseph Kim is the Chief Marketing Officer of ProofPilot. He brings over 23 years of pharmaceutical research expertise to ProofPilot, most recently in a senior leadership role as Senior Advisor in Lilly’s Digital Health Office. He was recognized as one of the “Top 100 individuals on the 2015 MedicineMakers Power List,” and “20 Innovators Changing the Face of the Clinical Trials Industry” by CenterWatch. He holds a BS in Molecular Biology from Lehigh University and an MBA from Villanova.Follow Joseph Kim on LinkedIn: https://www.linkedin.com/in/josephpennkim/Key Takeaways:-You do market research to understand the market, but in research marketing, you use research as your marketing channel.-Two things are true of consumers today: They’re much smarter than they used to be, and they’re much more distrustful.-In both B2B and B2C contexts, you can use your product research as your sales channel. People would often rather pay for your product and take part in the research for it than simply pay for the product without participating.Join our free B2B Mentors networking and mastermind group: https://www.activeblogs.com/liveevent/
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Apr 27, 2022 • 37min

Dark Social Secrets Unveiled (Expert Interview)

(Expert Interview) Dark Social Secrets Unveiled - B2B Mentors PodcastChris Walker is the Founder and CEO of Refine Labs, a progressive demand generation agency that challenges the status quo in B2B marketing. Refine Labs executes tactics that align with how consumers actually buy instead of generating fruitless leads. Before launching Refine Labs, Chris led marketing at two B2B firms where he built the foundation of his unique perspective on demand generation. Chris also hosts the State of Demand Gen podcast where he shares tangible advice and tactics alongside today’s top B2B marketers.Visit: https://www.refinelabs.com to learn moreKey Takeaways:-When B2B sales teams fail to empower their marketing teams with the right measurements, metrics, and goals, they limit their ability to conduct actual marketing — and that’s the missing piece in their strategy.-Don’t focus solely on lead numbers. Look at how much pipeline your marketing brings in, where it comes from, and how it happens.-Dark social is around 99% of the market. When potential customers are outside the buying cycle, you can’t collect or track their intent data, which keeps your approach reactive instead of proactive. And you’re going to miss out on a lot of sales.Join our free B2B Mentors networking and mastermind group: https://www.activeblogs.com/liveevent/
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Apr 19, 2022 • 38min

How to Build a Winning Product Marketing Team from Scratch (Expert Interview)

Sherri Schwartz is the Chief Marketing Officer at First Orion, previously serving as the company’s VP, Communications & Product Marketing. With over 15 years of experience in sales, corporate communications, product marketing, and leadership, Sherri is responsible for creating and accelerating the company’s marketing strategy and brand recognition across the globe.Visit: https://firstorion.com/Episode Summary:Sherri Schwartz — Interim Chief Marketing Officer at First Orion — joins Connor to discuss the “why” of product marketing, how to build a product marketing team, and how a background in sales can help B2B marketers. Learn why product marketing must come before sales, the benefit of sales experience, how B2B differs from B2C — and how it doesn’t.Key Takeaways:-Product marketing should come before sales. Product marketers understand the target market and the industry. They provide product teams with the data and knowledge they need for building out the product — and give sales teams a story to tell.-B2B delivers a product to a business, and the business delivers it to the consumer. The core of B2B product marketing is the end user’s “why.” Sales experience makes it easier to keep end users in mind.-When marketing for a new company, product marketers should prioritize three goals: sales growth, brand awareness and perception, and a comprehensive content marketing strategy.Join our free B2B Mentors networking and mastermind group: https://www.activeblogs.com/liveevent/
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Apr 11, 2022 • 38min

Balancing Branding for Talent Acquisition vs. Sales Growth (Expert Interview)

Balancing Branding for Talent Acquisition vs. Sales Growth (Expert Interview) Ryan Hornack joined FWF in 2017 as an entry-level Logistics Consultant and is now current Chief Marketing Officer, as well as recently Named to American Marketing Association's West Michigan Board. Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryanhornack/Visit https://www.fwf.com/ for more information about Fith Wheel FreightEpisode Summary:Ryan Hornack — Chief Marketing Officer for FWF — joins Connor to discuss rebranding, talent acquisition marketing, and building modern content messaging from a strong set of company values. Learn about the many reasons for rebranding, using marketing techniques to win the talent you need, and keeping your marketing content consistent to build better business relationships.Key Takeaways:-Rebranding is multifaceted. Companies rebrand to modernize, launch new initiatives, and clarify their market position. But you can also rebrand as a means of focusing your future strategy and positioning your business for long-term sustainable growth.-Like most marketing initiatives, talent acquisition marketing relies on communicating opportunities clearly and building relationships.-Consistent content messaging, across all interactions and communication channels, is essential to building relationships with prospects, partners, customers, and talent.Join our free B2B Mentors networking and mastermind group: https://www.activeblogs.com/liveevent/
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Apr 4, 2022 • 40min

How Your Sellers Should Leverage Relationship Signals & Close Faster! (Expert Interview)

Jamie Shanks is the CEO of Pipeline Signals and Sales for Life, the world's largest Digital Selling training program for mid-market and enterprise companies. Sales for Life has trained over 250,000 sales and marketing professionals, in dozens of industries. Jamie's workshops have been delivered across 6 continents, for brands such as Microsoft, Thomson Reuters, Oracle, American Airlines & Intel.Episode Summary:Jamie Shanks — CEO of Sales for Life and Pipeline Sales — joins Connor to discuss the power of social selling for creating and scaling your sales pipeline, mining sales intelligence signals, and road mapping customer relationships to inform successful sales activity. Learn how digital technology has changed the sales landscape, what sales intelligence signals can do to improve your approach, and why a social selling presence is critical to sales success.Key Takeaways: -Digital technology enables intelligence collection and new forms of customer engagement. Social selling got a huge boost from the pandemic and is now essential to the ongoing success of any sales focused organization.-Sales intelligence signals come in three categories: buying intent, workload consumption (i.e., product usage), and relationship management. If you manage sales intelligence correctly, you can dramatically change your approach to sales, prioritize your time efficiently, and enjoy greater success.-83% of the customer journey is completed without any sales team activity. Digital technology allows customers to engage in asynchronous learning, in which they engage with their peers, conduct online research, review applicable content, and engage with social media channels to decide which company to do business with for a certain product or service. You need a sustained presence in the online communities they will land in as a result of their research.If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com
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Apr 1, 2022 • 27min

Three Ways to Get Your Company's Content Done FOR GOOD! - CC #078

Three Ways to Get Your Company's Content Done FOR GOOD! - CC #078If you would like the chance to Mentor, Network, and Mastermind on your marketing with high-level executives, experts, and business celebrities … We'd like to personally invite you to attend a FREE B2B Mentors Marketing Mastermind: www.activeblogs.com/liveevent/Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com
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Mar 28, 2022 • 40min

How to Brand Your Business Like a Celebrity (Expert Interview)

How to Brand Your Business Like a Celebrity (Expert Interview)Vinnie Potestivo is an Emmy Award-winning media brand advisor, personal brand strategist, and content coach. He is also the host of I Have A Podcast. His passion to evolve talent opportunities into impact has driven Vinnie and his team at VPEtalent to become well-trusted connectors who sell, develop, produce, launch, distribute, and amplify some of the most talked-about original series & talent brands in modern pop culture.As a television network executive and supervising casting director at MTV Networks (98-07) he pioneered the way talent and artists claimed control of their narrative by making them hosts, stars, and even producers of their own hit series.Episode Summary:Vinnie Potestivo — Emmy Award Winning Media Advisor & Content Strategist, Talent Brand Expert, and host of “I Have a Podcast” — joins Connor to talk about the value of a LinkedIn presence, showing up with opportunities, and creating content with purpose. Learn about “strategic luck,” the reciprocal nature of relationships and opportunities, and building a talent brand.Key Takeaways:Relationships and opportunities are interrelated. Opportunities arise from relationships and vice versa. You can build strong professional relationships from every opportunity.Success requires more than making something good. You have to talk about it and promote it and amplify it and distribute it. You have to be willing to demonstrate pride in your work and seek recognition for it.You always have two points for negotiation — or renegotiation. One is license, who is allowed to use creative content and how; the other is personal brand, and the more you build your personal brand, the more leverage you create for yourself and your content.If you would like the chance to Mentor, Network, and Mastermind on your marketing with high-level executives, experts, and business celebrities … We'd like to personally invite you to attend a FREE B2B Mentors Marketing Mastermind: www.activeblogs.com/liveevent/Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com
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Mar 24, 2022 • 13min

How B2B Marketers Can Leverage Celebrities In Their Branding - CC #077

How B2B Marketers Can Leverage Celebrities In Their Branding - CC #077If you would like the chance to Mentor, Network, and Mastermind on your marketing with high-level executives, experts, and business celebrities … We'd like to personally invite you to attend a FREE B2B Mentors Marketing Mastermind: www.activeblogs.com/liveevent/Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com
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Mar 22, 2022 • 18min

What to Expect Running a Webinar on LinkedIn - CC #076

What to Expect Running a Webinar on LinkedIn - CC #076If you would like the chance to Mentor, Network, and Mastermind on your marketing with high-level executives, experts, and business celebrities … We'd like to personally invite you to attend a FREE B2B Mentors Marketing Mastermind: www.activeblogs.com/liveevent/Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com
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Mar 11, 2022 • 14min

LinkedIn Events + StreamYard = LinkedIn Live Webinar! - CC #075

LinkedIn Events + StreamYard = LinkedIn Live Webinar! - CC #075If you would like the chance to Mentor, Network, and Mastermind on your marketing with high-level executives, experts, and business celebrities … We'd like to personally invite you to attend a FREE B2B Mentors Marketing Mastermind: www.activeblogs.com/liveevent/Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com

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