B2B Mentors How to Build a Winning Product Marketing Team from Scratch (Expert Interview)
Apr 19, 2022
38:02
Sherri Schwartz is the Chief Marketing Officer at First Orion, previously serving as the company’s VP, Communications & Product Marketing. With over 15 years of experience in sales, corporate communications, product marketing, and leadership, Sherri is responsible for creating and accelerating the company’s marketing strategy and brand recognition across the globe.
Visit: https://firstorion.com/
Episode Summary:
Sherri Schwartz — Interim Chief Marketing Officer at First Orion — joins Connor to discuss the “why” of product marketing, how to build a product marketing team, and how a background in sales can help B2B marketers. Learn why product marketing must come before sales, the benefit of sales experience, how B2B differs from B2C — and how it doesn’t.
Key Takeaways:
-Product marketing should come before sales. Product marketers understand the target market and the industry. They provide product teams with the data and knowledge they need for building out the product — and give sales teams a story to tell.
-B2B delivers a product to a business, and the business delivers it to the consumer. The core of B2B product marketing is the end user’s “why.” Sales experience makes it easier to keep end users in mind.
-When marketing for a new company, product marketers should prioritize three goals: sales growth, brand awareness and perception, and a comprehensive content marketing strategy.
Join our free B2B Mentors networking and mastermind group: https://www.activeblogs.com/liveevent/
Visit: https://firstorion.com/
Episode Summary:
Sherri Schwartz — Interim Chief Marketing Officer at First Orion — joins Connor to discuss the “why” of product marketing, how to build a product marketing team, and how a background in sales can help B2B marketers. Learn why product marketing must come before sales, the benefit of sales experience, how B2B differs from B2C — and how it doesn’t.
Key Takeaways:
-Product marketing should come before sales. Product marketers understand the target market and the industry. They provide product teams with the data and knowledge they need for building out the product — and give sales teams a story to tell.
-B2B delivers a product to a business, and the business delivers it to the consumer. The core of B2B product marketing is the end user’s “why.” Sales experience makes it easier to keep end users in mind.
-When marketing for a new company, product marketers should prioritize three goals: sales growth, brand awareness and perception, and a comprehensive content marketing strategy.
Join our free B2B Mentors networking and mastermind group: https://www.activeblogs.com/liveevent/