How to Brand Your Business Like a Celebrity (Expert Interview)

Vinnie Potestivo is an Emmy Award-winning media brand advisor, personal brand strategist, and content coach. He is also the host of I Have A Podcast.

His passion to evolve talent opportunities into impact has driven Vinnie and his team at VPEtalent to become well-trusted connectors who sell, develop, produce, launch, distribute, and amplify some of the most talked-about original series & talent brands in modern pop culture.

As a television network executive and supervising casting director at MTV Networks (98-07) he pioneered the way talent and artists claimed control of their narrative by making them hosts, stars, and even producers of their own hit series.

Episode Summary:

Vinnie Potestivo — Emmy Award Winning Media Advisor & Content Strategist, Talent Brand Expert, and host of “I Have a Podcast” — joins Connor to talk about the value of a LinkedIn presence, showing up with opportunities, and creating content with purpose. Learn about “strategic luck,” the reciprocal nature of relationships and opportunities, and building a talent brand.

Key Takeaways:

Relationships and opportunities are interrelated. Opportunities arise from relationships and vice versa. You can build strong professional relationships from every opportunity.
Success requires more than making something good. You have to talk about it and promote it and amplify it and distribute it. You have to be willing to demonstrate pride in your work and seek recognition for it.
You always have two points for negotiation — or renegotiation. One is license, who is allowed to use creative content and how; the other is personal brand, and the more you build your personal brand, the more leverage you create for yourself and your content.

If you would like the chance to Mentor, Network, and Mastermind on your marketing with high-level executives, experts, and business celebrities … We'd like to personally invite you to attend a FREE B2B Mentors Marketing Mastermind: www.activeblogs.com/liveevent/

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results!

To learn more visit www.activeblogs.com