EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

This week's featured guest is Will Critchlow, CEO of SearchPilot, a company owned by the founders of Distilled. SearchPilot focuses on its SEO A/B testing and meta-CMS technology (previously known as Distilled ODN). We covered a number of things regarding the history of Search and also deep-dived into the development of SearchPilot. After covering the last 15 years of SEO we went into how the machine learning era is going to evolve SEO. You won't want to miss EDGE of the Web episode 371! Key topics discussed during the show: Development of SearchPilot Eras of Search Last 15 years of SEO Machine learning evolving SEO

Topics covered in this week's news: New data-sharing regulations causes Facebook to reconsider operations in Europe The new Web Stories WordPress plugin by Google has been publicly released Authority profile? What Google hinted at in a recent blog post about the last core update.

More AR and VR Options Coming from Facebook When Facebook launches its AR Glasses next year, will you be lining up for a pair? There’s more happening in the VR/AR pipeline that you might have thought. Recovering from a Google Manual Action Takes Time Depending on what happened and why, recovering from a manual action by Google is going to take some time, and you’ve got to be realistic about what it means for rankings. Delayed Search Console Reporting Confirmed by Google Google is communicating with site owners that “longer than usual” delays are occurring with Search Console reporting, but it begs the question on everyone’s mind: Why?

This week's featured guest is Paul Shapiro, founder of Online Geniuses, a Slack Chat-based community for internet marketers. He is a programmer and is very fond of horror movies and board games. In fact, he also operates a board game blog. He was on our show back March 2016, when we first discussed AMP on the show. This episode we discussed all things SEO. Tune-in to learn more about SEO during the EDGE of the Web episode 370. Key topics discussed during the show: Agency vs in-house SEO Developing in-house SEO tools Machine learning & SEO SEO pro tip

Online-Only Grocery Stores Experiment by Whole Foods They call them “dark stores” because they’re not for walk-in customers. Instead, they only fulfill online orders for grocery delivery. Is this the future of supermarket retail?  New Membership Service: Walmart+ Consumer retail juggernaut Walmart’s new membership service comes with an annual or monthly membership fee, includes unlimited shipping, and offers other perks. Could Call Analytics be Your Missing Link? Google search ads result in more than 80 million phone calls from consumers to advertising companies. Call analytics might help companies get more from that engagement.

This week we called upon two of our friends, Kirk Williams and Sam Ruchlewicz, to join episode 369 of EDGE of the Web. Kirk is the owner of ZATO, his Paid Search PPC micro-agency of experts, and has been working in Digital Marketing since 2009. Sam is Vice President, Digital Strategist, and Data Analyst at Warschawski. Sam oversees client accounts and is responsible for both the strategic direction and execution of all integrated digital marketing and data analytics initiatives. With the news of Google ads hiding data, we called them in for an emergency episode to discuss what is going on. Key topics discussed during the show: Changes to Google ads search terms report Cited data privacy PPC experts reactions Percentage of data hidden Impact on SEOs

Our featured guest on episode 368 of EDGE of the Web is Jeroen Corthout, CEO and co-founder of Salesflare, the intelligent CRM that startups and small businesses love to use. Salesflare’s mission is to automate everything in sales, but the irreplaceable human contact. It gathers this information from emails, email signatures, social profiles, and more. Everything automatically appears in your address book. Jeroen shares his knowledge and some insights on CRMs along with selling during COVID19. You won't want to miss this episode! Key topics discussed during the show: Saas CRMs Comparison of Salesflare to other CRMs Building new software with AI Automation vs Human Selling remotely during COVID19

Our featured guest on EDGE of the Web episode 367 is Tim Schmoyer, CEO of Video Creators. In 2006, Tim was in graduate school and wanted to introduce his girlfriend to his family across the country, so he uploaded videos to YouTube of them hanging out together. Others started watching, which freaked him out a bit, so he started digging into YouTube to figure out how it worked. In 2011, he became the first creator to start training YouTube creators. Today his company, Video Creators, has been featured by FOX, Forbes, BBC even YouTube themselves. His team has helped their clients organically earn over 17 billion views and 70 million subscribers, but that’s only the beginning as they continue to train creators to master YouTube and change lives. Tune in today to learn how to grow a loyal audience while creating top-notch video content from an expert! Key topics discussed during the show: YouTube During Quarantine YouTube Trends Tips For Content Creators Using Video During COVID19

Beta Launch of “Horizon” VR Social Experience by Facebook Horizon is Facebook’s sandbox creation tool for virtual reality experiences, which it wants to broaden while also keeping it social as it enters its next phase of development. Will Apple Launch a Search Engine to Compete with Google? The signs include Apple hiring more search engineers, making changes to its Spotlight Search mobile engine to bypass Google results, and is beefing up its webcrawling Applebot. Microsoft and Walmart Team Up in Bid to Acquire TikTok This is a significant move showing how big a deal it is to figure out who is going to take of TikTok in the US. Walmart sees huge e-commerce potential in the acquisition.

Google Unconference: Sold Out! After seeing its Unconference completely sold out, Google has announced it will offer a virtual Webmaster Conference later this year to keep the momentum going. After Content is Indexed, Keywords in URLs are Less Important Tired of twisting yourself in knots about keywords in URLs for the SEO factor? John Mueller of Google notes their impact is minimal once the content of a page has been indexed. Enhanced News Storytelling Capabilities with Licensed Content Google is launching a project to enhance news storytelling and pay publishers for high-quality news content. First announced in June, the project will officially launch later this year.