News from Episode 372 with Benjamin Shapiro

Why Podcasters Need Google Podcasts Manager

This new service from Google includes tools for more actively managing podcasts for Google Search as well as analytics on podcast listeners and new podcaster community forum.

Podcasts Are the New Spoken-Word Channel

In the latest Spoken Word Audio Report, Edison Research documents the continued rise of podcasting as the way people are consuming spoken-word audio, and the stats are impressive!

Updated Google Quality Rater Guidelines Emphasize “Needs Met”

It’s been nearly a year since Google last updated its Quality Rater Guidelines. Changes in the newest version point to meeting user needs as a critical need for SEOs to put time into.

Significant AI Search Changes Impact Many Queries

Announcements from Google to pay attention to include BERT now being used in 100% of all English search queries, the biggest update in five years to handling misspelled words, and passage indexing.

WPBakery Vulnerability Poses Threat to 4.3 Million Sites

The popular WPBakery plugin used in more than 4.3 million WordPress websites could result malicious JavaScript being injected into posts. Update to version 6.4.1 right away!