EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

In the second part of our interview with Dixon Jones, we discuss the unique attributes of the InLinks software and how it supports semantic SEO.  Dixon discusses the operation of the software for your website in order to associate target topics and provide increased contextual knowledge to search engines. 

Dixon Jones rattles off some core concepts of semantic search and what it means to today’s SEO professional. Learn about the history of semantic search, Google’s patent development toward understanding things, not strings.  Join us in the first of 2 parts, talking to a leader in the SEO field for over 20 years.

Kristina Azarenko provides us with an insight into the new SEO professional mindset. Specifically, we discuss why it’s important to participate in the SEO community, sharing information and how we have changed our engagement during COVID. How valuable is it to speak with your SEO colleagues? Is there a fear of reprisal if you share insight or observation on social media when you are an SEO professional? Kristina shares some of her journey through her career, and the feedback and challenges she has experienced in SEO.   What are some of the tactics that an SEO should have?  Listen to the list of core skills that an SEO should bank on!

Kristina Azarenko joins the EDGE to discuss old SEO techniques and tactics that don’t hold water any more. Some techniques covered: PR bombing, DMOZ, link directories and much more.  This is an important show to listen to if you are hiring SEO talent.  Listen to the list and make sure they aren’t doing ANY of these bad SEO tactics, on the EDGE.

High levels of Engagement on LinkedIn: 722 Million Members LinkedIn continues to grow by leaps and bounds, as seen in a recent quarterly report from Microsoft, which purchased LinkedIn back in 2016. Many users are looking for work. The Biggest Loser in the 2020 Election? Social Media There are those who will say social media did too much censoring of Trump’s posts while others will say the platforms don’t do enough to control misinformation. Social media loses either way. Google Wants to Help Convert Static Website Content into Videos Businesses will be able to easily convert static website content in video assets if Google gets its new URL2Video process right. And everyone knows video content is gets higher engagement.

Got Clarity? Free Website Analytics from Microsoft Microsoft is calling its new free web analytics tool Clarity, and it’s meant to reveal what users are doing while visiting your site while also respecting their privacy by being GDPR compliant. Will Apple Leverage Google’s Antitrust Troubles to Launch a Search Engine? There have been perennial rumors about Apple developing its own search engine. With Google under the antitrust microscope, now might be the time for Apple to make its move. How Natural Language and Passage Indexing will Impact SEO Taken together, these recent developments at Google indicate a pretty major evolution in search and what content gets surfaced. Time to retool how you do SEO...again.

Part 2 of our interview with podcast entrepreneur, Benjamin Shapiro, host of the MarTech podcast and Voices of Search podcast.  In Part 1 we covered podcast growth techniques.  In Part 2 of our interview, we cover the major points of monetization of a podcast.  We cover: How do you get a sponsor for your podcast? What are good models for advertising rates on a podcast? How does frequency play into podcast sponsorships? What should advertisers know when starting to advertise on podcasts? Is CPM going away as a podcast advertising model?

Can Site Sections Affect Overall Site Ranking? Google Speaks Google’s John Mueller noted it depends on the data Google has and can get for the website. Good site architecture that clearly distinguishes sections from one another will help. Google to Restrict Post-Election Political Ads About Results Given the huge number absentee and mail-in voting expected in the 2020 election, results won’t be known for days, so Google will not allow for false claims about unsettled election results.  Google Analytics 4 Offers Several New Features  The newest version of Google Analytics features AI-powered predictive insights, can track users across devices, increases granularity of data controls, and deeper integration with Google Ads.

Benjamin Shapiro, host of The MarTech podcast and Voices of Search podcast joins us to discuss key items that every podcaster should know when growing their podcast.  Discussed are key points list: How Benjamin got the MarTech podcast started. What are the first steps in growing your podcast? What does content curation mean and what does it mean for your podcast? How long should a podcast be? How does podcast advertising affect growth?

Why Podcasters Need Google Podcasts Manager This new service from Google includes tools for more actively managing podcasts for Google Search as well as analytics on podcast listeners and new podcaster community forum. Podcasts Are the New Spoken-Word Channel In the latest Spoken Word Audio Report, Edison Research documents the continued rise of podcasting as the way people are consuming spoken-word audio, and the stats are impressive! Updated Google Quality Rater Guidelines Emphasize “Needs Met” It’s been nearly a year since Google last updated its Quality Rater Guidelines. Changes in the newest version point to meeting user needs as a critical need for SEOs to put time into. Significant AI Search Changes Impact Many Queries Announcements from Google to pay attention to include BERT now being used in 100% of all English search queries, the biggest update in five years to handling misspelled words, and passage indexing. WPBakery Vulnerability Poses Threat to 4.3 Million Sites The popular WPBakery plugin used in more than 4.3 million WordPress websites could result malicious JavaScript being injected into posts. Update to version 6.4.1 right away!