EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

This week's featured guest is the one, the only, John Mueller from Google. If you don't know, John is the Senior Webmaster Trends Analyst at Google. He’s been working at Google since September of 2007. He works together with the Webmaster Central, Sitemaps, and Search Quality teams at Google and helps to make sure that information flows freely between webmasters and the engineers at Google. He regularly writes for the Google Webmaster Central blog and is an avid participant in the Webmaster Help Groups. In episode 366 of EDGE of the Web we deep dive into all things Google. Tune in to learn more!

The Google Update that Wasn’t The chatter began flying fast and furious about a possible update to the Google Search Algorithm on Saturday August 15, and it looked like a big one. But by Tuesday it was called a “glitch.” Heading Tags are Important to Google Put simply, Google’s John Mueller indicated that heading tags do matter and are considered a “strong signal” of the content on a web page.  Capturing Leads Through YouTube for Google Ads? Yes You Can! New to YouTube are lead form extensions to allow advertisers to capture leads even while users are watching videos.

This week's featured guest is Julie F. Bacchini, President of Neptune Moon LLC. She has been in the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. We deep-dived into the changes over the years when it comes to paid advertising management. Tune in to episode 365 to get some helpful tips from the pro herself! Key topics discussed during the show: History of PPC changes During COVID19 In recent years Successful online advertising PPC pro tips

This week's featured guest is Max Yoder, Co-Founder and CEO of Lessonly. Lessonly is an online training software that helps teams learn, practice, and Do Work Better. Max provides us his insights into his unique perspective on building good culture, values, and work ethics with employees in the workplace. If you are wanting to learn how to grow a strong culture, core values, and hard work ethics then this is the episode you need to tune into. Learn more from Max by checking out the EDGE of the Web episode 364. Key topics discussed during the show: Lessonly and online training Team culture in a remote workplace Building a company with principles first Implementing core values in a workplace

How Unstoppable is Google?  The big tech companies have been in the hot-seat of Congressional hearings because they’re seen by some as monopolistic. Here’s how Google’s CEO responded in testimony. Is Google Analytics Used Ranking Search Results? Some have speculated that Google is actually using Google Analytics as part of its search results ranking process. John Mueller of Google weighs in to shed some light on the theory. How is Video-Watching Behavior Changing? Snapchat’s Study If businesses want to keep up with evolving video consumption behaviors in the younger set, Snapchat’s new study is one place to start developing an understanding of shifting trends.

Details on the Hack of Prominent Twitter Accounts A total of 130 accounts were impacted, although personal information was compromised for only eight of those. Affected high-profile accounts included Joe Biden, Barak Obama, and Jeff Bezos. Tweet Carousels on Google Search? Gone for now In the wake of a serious hack on 130 prominent Twitter accounts, Google search results pages no longer feature a carousel of tweets. This may just be temporary, but time will tell. Is Search More an Art or a Science? Google’s John Mueller Weighs in The most recent episode of the Search Off the Record podcast has the team dishing about ranking factors. Mueller, for his part, says “Search is not a science.”

This week’s featured guest on EDGE of the Web is Jessica Bowman, Founder/CEO of SEOinhouse.com. Jessica is a marketer who comes from an IT background, bridging the gap between both project requirements and how marketing and IT need to collaborate more effectively. Her diverse experience in project management, website usability, and process analysis gives her insight into what needs tweaked, in your complicated enterprise-level world. She has a systematic approach to transform your SEO program into a well-oiled machine with an army of 30-100+ people thinking about SEO every day, this when you become a powerful SEO Force to Reckon With (SM). Tune in to learn more about Team SEO Training. Key topics discussed during the show: SEO in large corporations Bringing SEO into projects Key SEO understandings SEO trainings The tie between SEO and Executives

Will Facebook Ban Political Ads? Social media platforms increasingly find themselves saddled with sorting out what to do about political ads on their platforms, and Facebook appears to be reconsidering its stance on this. E-A-T Features Prominently in Revamped Google Discover Help Document If you haven’t looked at the Google Discover Help Document lately, you may not recognize it when you do. It’s been completely overhauled, and E-A-T is an important section to see.  Long-Term Outlook of Chief Marketing Officers Considering Pandemic How are CMOs even thinking about the post-COVID marketing outlook when there is literally no end in sight for this pandemic that is worsening in the US?

Can you really consider yourself a digital marketer if you don’t know Gary Illyes? EDGE of the Web had the absolute honor to have the one and only Gary as this week's featured guest on episode 362! For those that don’t know Gary, he is a Webmaster Trends Analyst but according to his Twitter bio he's also the House Elf and Chief of Sunshine and Happiness at Google. He has a difficult job to communicate about search with the world and the updates from constant Google algorithm updates. Tune in to this week's episode to deep dive into how algorithm updates work and the heat that Gary takes from the public when these algorithms are rolled out!   Key topics discussed during the show: Breaking down Webmaster Trends Analyst position at Google How the Google team takes the heat from the public Changes in search since COVID19 hit New SERP elements Explanation of the recent problem with Google

This week’s featured guest on EDGE of the Web is Mike King, The Founder and Managing Director of iPullRank, catching us up on what is new in the digital marketing world. If you don’t know Mike by now you need to. He has an extensive background in software, web development, and a proclivity for creative solutions. That experience has afforded him a track record of successfully coordinating the efforts of Creative, Strategy, Technical, and Paid Media Teams to achieve synergistic solutions in harmony with long-term client campaign goals for several Fortune 500 brands. Check out episode 361 where we deep dive into the effects on COVID19 in the workforce. Key topics discussed during the show: COVID19 effects in workforce Specifically iPullRank Ebook: Marketing in the Age of COVID-19 Employment rate issues Emotional impact from the virus Consumer behavior Digital marketing strategy during this time