EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

From The Verge- Spotify to roll out interactive podcast ads to allow listeners to interact with their device screen as an ad plays mid-roll of their favorite podcasts Search Engine Journal confirms that Apple Safari will allow Google Analytic data to be tracked when users choose their browser. And according to Impact, Google is launching “Keen” - which appears to be a hyper-local / hyper-hobby focused photos and social app, similar to Facebook Groups or Pinterest.

This week Marco Bonomo, SEO Specialist at Mediacom, joined us as our featured guest on EDGE of the Web to discuss Google jobs and internal site search optimization. Marco is involved in SEO strategy planning and technical SEO for leading e-commerce and governmental websites, focusing on the UK. This show is so unique because EDGE has not had a previous show that had deep-dived into the tactic of internal site search. Tune in to EDGE of the Web episode 360 to learn more about optimization of internal site search and optimizing job postings on Google!   Key topics discussed during the show: Internal Site Search Performed Site Search Analyzing Internal Search Flow in GA Using GTM to Unveil Zero-Result Search Queries Google for Jobs Optimization Benefits to Job Seekers & Employers JobPosting Schema Markup How to Rank in Google for Jobs

This week's bonus news episode features Macro Bonomo from Mediacom, with our host, Erin Sparks. They discuss Google Ads giving credits for Covid-19, Walmart integrating with Shopify, and reviewing the takeaways from a panel of top SEOs discussing Google's Page Experience update.

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space.  Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference. We were able to catch up to Sam Ruchlewicz, Vice President of Digital Strategy & Data Analytics at Warschawski. We covered the Google Partner Program changes that had everyone fired up.  Give it a watch and listen!

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space.  Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference.   We were able to catch up to Patrick Stox, Product Advisor, Technical SEO & Brand Ambassador of HREFS, a sponsor of our EDGE of the Web podcast.  Give it a watch and listen!

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space.  Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference.   We were able to catch up to Mordy Oberstein, CMO of Rank Ranger and host of The In Search SEO Podcast and my brother from another mother!  Give it a watch and listen!

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space.  Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference.   We were able to catch up to Elizabeth Marsten, friend of the show and presenter at SMX. We covered the digital marketplace of Amazon, Walmart and Google Shopping.  Give it a watch and listen!

We are honored that this week's featured guest on the award-winning EDGE of the Web podcast is the one and only Martin Splitt, Developer Relations at Google. Martin is a developer advocate on the Webmaster Trends Analyst team at Google Switzerland. In this role, he helps developers and content creators to build great content on the web. He is involved with the W3C as well as the global web and JavaScript developer community, working to keep the web open. He, Gary Illyes, and John Mueller are working hard in communication with the web world, sharing information regarding how Google looks at the web and their insights at Google Webmaster Trends. We deep-dived into learning how to rank well on Google by developing a top-notch website and content during episode 359 of the EDGE of the Web.

The Final Countdown for Adobe Flash’s DemiseFlash has been on the decline as more content shifts to mobile platforms and standards such as HTML5 take center stage. Adobe will no longer support Flash as of the end of the year.By: Ryan Whitwam Why Does Google Hate Guest Posts?Google seems to think most guest posting is an attempt to get links. Because of this Google discourages guest posting and devalues it for ranking purposes. By: Roger Montti Say It with Me Now: Bounce Rates Don’t Impact Ranking!Google’s John Mueller reiterates yet again that Google does NOT look at bounce rates in Analytics for ranking websites. Google has been saying this for years, but the myth persists.By: Barry Schwartz

Page No-Index Guidance from Google If you wonder which pages really should get a “noindex” tag and which ones you don’t have to bother with, Google’s John Mueller took a crack at explaining it in Google Webmaster Hangout.By: Roger MonttiFrom: Search Engine Journal  How Useful is AMP if It’s Not Tied to Top Stories? In 2021 Google is going to drop the AMP requirement for Top Stories Eligibility. The question is whether or not publishers will stick with AMP if they don’t have to. Hard to say at this point.By: George NguyenFrom: Search Engine Land Video Views and Lead Ads get Engagement Remarketing Option on LinkedIn If you’ve been waiting…and waiting…and waiting for more targeting options in your LinkeIn advertising campaigns, it looks like the wait is finally over for Lead Ads and Video views.By: Susan WenogradFrom: Search Engine Journal