EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Honorary member of the EDGE, Barry Schwartz, joins the show to discuss what other than Google! There’s some major social media news with the launch of Threads from Meta, and some crazy statistics that come with it. Plus, it's time to channel your inner Schwarzenegger, AI just got a little more terrifying. AI is everywhere, Google is calling the shots, and Threads is smashing records! Lots of exciting news for you on this week's rendition of News from the EDGE! News from the EDGE: [00:03:14] Google Details SEO Guidance for Content Syndication Partners [00:12:55] Google Ads Launches New Tool to Help Marketers Connect With Gen Z [00:16:00] Threads Reaches 100 Million Members in Record Time [00:19:45] EDGE of the Web Title Sponsor: Site Strategics [00:20:40] Google Analytics Violates GDPR, Says Swedish Watchdog AI Blitz: [00:21:53] Code Interpreter Comes to all ChatGPT Plus Users - ‘anyone can be a data analyst now’  [00:22:45] OpenAI Introduces a Team Dedicated to Stopping Rogue AI [00:23:59] Google Calls for Public Discussion on AI use of Web Content [00:27:53] EDGE of the Web Sponsor: Inlinks AI Tools: [00:29:10] Voice Jacket [00:29:24] Memento AI [00:30:58] Dectopus  Barry Blast from Search Engine Roundtable: [00:32:16] Google Ads to Remove Examples From Legal Requirement Policies [00:33:29] Google Search Ranking Algorithm Update & Volatility Super Heated Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Is extending your website content to an international audience right for your brand? International SEO expert Gemma Houghton joins the EDGE once again to discuss the strategies and steps needed when expanding an organization into the international SEO realm. Likewise, why it’s crucial to consider culture and diverse perspectives when translating your website for an international audience. Join us on a global journey as we explore international SEO during this episode of The EDGE of the Web Podcast! Key Segments: [00:03:12] Introducing Director of Marketing at Web Certain, Gemma Houghton [00:04:40] How do you enter the international SEO space with a client? [00:07:03] The best way to structure international website URL [00:10:00] What is hreflang and what does it signal to search engines? [00:15:59] What practices should an organization consider when deploying international SEO? [00:18:47] EDGE of the Web Title Sponsor: Site Strategics [00:19:48] Differentiation of content based on culture when translating websites for international SEO?  [00:29:38] EDGE of The Web Sponsor: Wix   [00:30:17] Where does AI fit in international SEO?  [00:34:14] Understanding the importance of E-E-A-T when translating a website [00:36:47] Gemma Houghton’s pro tip in international SEO Thanks to Our Sponsors! Site Strategics http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest https://twitter.com/GemHoughton  https://www.linkedin.com/in/gemmahoughton/  

The triad is back amidst Jacob’s return… but also joining the show this week is Toronto based SEO consultant Jess Joyce to discuss some recent Google changes that are leaving Canadians high and dry. Plus, recent changes that make you wonder, is Twitter tumbling to a point of no return? More AI, More Google, and all things SEO on this feature of News from the EDGE! News from the EDGE: [00:03:18] Google removes Canada news links in response to Online News Act [00:17:15] Twitter Didn’t Just Block Unregistered Users, It Blocked Google Search  [00:21:52] EDGE of the Web Title Sponsor: Site Strategics [00:22:45] Ultimate Member WordPress Plugin Vulnerability Allows Full Site Takeover [00:25:34] GA4 Readiness: 23% Have Fully Adopted, 50% Still Learning, 16% Yet To Begin [00:27:23] EDGE of the Web Sponsor: Inlinks AI Blitz: [00:28:41] AI is going to be used to decipher ancient languages  [00:28:51] AI is going to tackle climate change AI Tools: [00:29:40] Supertools [00:29:54] Submagic  Barry Blast from Search Engine Roundtable: [00:31:10] Barry Blast 1: Google’s search generative experience shows local store inventory [00:32:31] Barry Blast 2: Google Analytics UA 3 is still collecting data, but Google says not for long  [00:33:17] Barry Blast 3: Google search showing 50% fewer Twitter URL’s after Twitter blocked unregistered users Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Jacob’s off this week, and the two annoying ones go at it…..at the News from the EDGE, of course! We take on AI warnings from Gary Illyes, and news from Google about things new and gone……And to tie this all up in a bow, we cover the fact that a study shows that developers who are TRAINING AI are actually cheating and using AI to train AI. Yeah - that’s happening. Nothing could go wrong there Giving the news from the upcoming Skynet, for the end of June 2023. News from the EDGE: [00:05:29] There’s something new in Google Search Console [00:09:55] EDGE of the Web Title Sponsor: Site Strategics [00:10:26] There’s something gone from GA4 [00:13:46] And YouTube says - “No More Confusion” from Fan Accounts [00:16:02] EDGE of the Web Sponsor: Inlinks AI Blitz: [00:17:05] Google's Gary Illyes: Don't Use AI & LLMs To Diagnose SEO Issues [00:20:00] AI Topics From Google Search Central Live Tokyo [00:22:46] Study shows developers training AI are using AI AI Tools: [00:25:22] 5 Useful ChatGPT Plugins  [00:27:20] Automatically Generate FAQ content  [00:29:08] Turn Your Data into Meaningful Narrative Barry Blast from Search Engine Roundtable: [00:30:37] Google Search Ranking Volatility Exploding Today - Where Is The Confirmed Algorithm Update? [00:32:21] Google: Launching A New Domain Before Migrating Content To It Reduces Some Risk   Thanks to our sponsors!   Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks   Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio   #StandwithUkraine edgeofthewebradio.com/ukraine

In this episode, Director of Marketing at Web Certain, Gemma Houghton, joins the show to discuss her expertise in International SEO. Gemma gives great insight into the nuances associated with SEO, and marketing across the pond. Enjoy all the in’s and out’s of SEO on a global level on this week's episode of The EDGE of The Web Podcast! Key Segments: [00:02:59] Introducing Director of Marketing at Web Certain, Gemma Houghton [00:07:39] What is international SEO for an Organization? [00:09:00] Multilingual SEO Opposed to International SEO [00:11:55] What is the Concept of Internationalization? [00:13:44] Globalization vs. Internationalization  [00:16:01] EDGE of The Web Title Sponsor: Site Strategics [00:16:48] Biggest Opportunities and Misconceptions in International SEO  [00:21:31] What Does International SEO do for a Brand? [00:23:12] EDGE of The Web Sponsor: Wix  [00:24:05] How do you Forecast Potential Investment and Potential Return?  [00:26:12] What’s the Hardest Form of International Marketing to Get Into? Thanks to Our Sponsors! Site Strategics http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest https://twitter.com/GemHoughton  https://www.linkedin.com/in/gemmahoughton/ 

Wouldn’t you like to have your living room decorated by an AI bot? What could go wrong there? In the news this week, we cover Google Perspectives, updates to the Looker Studio (hate the name), as well as the pausing of Google Bard in the EU. A number of other key topics revolve around Amazon using AI for summaries of product reviews as well as a Google lawsuit against a company that had over 350 fake business profiles and close to 14K fake reviews. Great articles from Seach Engine Land, Search Engine Journal, Search Engine Roundtable, and a slew of others. Jammed-packed it is! Plus, Mordy swears a lot…..so there’s that. News from the EDGE: [00:05:15] Perspectives Are In Mobile Search [00:11:25] Major Update for Looker Studio and GA4 [00:15:47] Trust in Online News is Shifting, but to Who? AI Blitz: [00:24:30] Amazon is using generative A.I. to summarize product reviews [00:28:09] Google’s Bard Paused in the EU. What’s Behind the Delay? AI Tools: [00:30:07] Vimeo’s new AI script generator will write corporate marketing filler in seconds [00:33:21] AI-Chat Interior Designer- Design your dream space with real-time AI chatbot Barry Blast from Search Engine Roundtable: [00:35:13] Google Search For Clothing Adds Virtual Try-On Models [00:38:53] Google Sues Business Over Alleged Fake Business Profiles & Reviews [00:10:07] EDGE of the Web Title Sponsor: Site Strategics [00:23:10] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Guest Daniel K. Cheung is back on the show with host Erin Sparks to discuss his deep apprehension about Structured Data. Plus, Daniel shares different properties he uses when writing his custom schema. Referencing, Nesting, Links, and Validation are all in today's segment of the EDGE!  Key Segments [00:03:05] Daniel K. Cheung Background Intro [00:05:50] Recommended Tools for Creating and Validating Schema  [00:09:18] Why Use Wiki Data When Relating Topics on a Per Page Level?  [00:13:13] Significant Links & Related Links… What are they?  [00:15:22] “Is Part Of” Properties  [00:17:21] Nesting Your Business Details in Schema  [00:19:45] Demonstrating E-E-A-T for authors, contributors, and editors  [00:24:41] What Are The Drawbacks To Executing Schema With Third-Party Tools?  [00:29:15] Structured Data Pro Tip From Daniel K. Cheung  Thanks to our Sponsors! Site Strategics http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest https://www.danielkcheung.com.au/ https://twitter.com/danielkcheung  https://au.linkedin.com/in/danielkcheung Links for Your Schema Dev Time: JSON-LD Playground Schema Data Validation Classy Schema DiffBot

Episode 600 folks… we made it! Today’s news brings a full package of AI, along with Mordy’s catastrophic effort in attempting a screenplay. Some experiments came out of this episode to compare query results from ChatGPT, Bard, and Bing.  New updates to Reddit, and LinkedIn, as well as more AI news! The AI ball keeps rolling on this special 600th episode of News from the EDGE! !600! Thanks to everyone for giving us support over the years. News from the EDGE: [00:01:29] EDGE’s 600th Episode! [00:06:36] ChatBot Players: Three Different Chatbots Take on the News… What Could Go Wrong? [00:12:03] EDGE of the Web Title Sponsor: Site Strategics AI Blitz: [00:13:15] Reddit Launches New Ad Products To Boost Conversions [00:17:14] Linkedin Ads Rolling Out Generative AI [00:18:25] Researchers Warn That ChatGPT Can Be Used To Spread Malicious Code [00:20:35] AI Will Be Built Into All Of Meta’s Products [00:22:23] ChatBot Players: Trying the AI Scripts One Last Time AI Tools: [00:30:50] Roast - Uses AI to Optimize Your Dating Profile [00:31:25] Bard - Google Chrome Chat Box Extension [00:31:58] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Barry Blast from Search Engine Roundtable: [00:33:29] Barry Blast 1: Google Generative Experience Gets A Quality Update And Major Speed Boosts [00:34:22] Barry Blast 2: Google Ads Industry-Wide Blocks for Trademarks Are Going Away Thanks to our Sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Looking to explore the capabilities of structured data? Interested in developing and understanding the concept of schema? Guest Daniel K. Cheung is welcomed onto the show to discuss his recent embarkment into the proliferate world of schema. Enjoy as host Erin Sparks and Daniel enter a rabbit hole in the discussion of Nested Schema, Semantic SEO, Entity Maps, and more on this exciting episode of the EDGE! Key Segments [00:02:58] Introducing Semantic SEO Consultant, Daniel Cheung [00:10:13] Evolution of SEO: How Google Operates Beyond Keywords [00:13:44] Why are SEO’s Struggling to Adapt to Structured Data? [00:16:47] Entity Maps of Schema Markup  [00:19:19] EDGE of the Web Sponsor: edgeofthewebradio.com/site [00:21:37] Nested Schema and Where to Use It [00:26:02] What is the Importance of the About Property in Schema? [00:32:01] EDGE of the Web Sponsor: edgeofthewebradio.com/wix [00:32:45] What to Avoid Mentioning in Schema Markup [00:35:22] Difference Between Significant Links and Relevant Links Thanks to our Sponsors! Site Strategics http://edgeofthewebradio.com/site  Wix: http://edgeofthewebradio.com/wix  Follow Our Guest https://www.danielkcheung.com.au/ https://twitter.com/danielkcheung https://www.facebook.com/= https://au.linkedin.com/in/danielkcheung

Erin jumped out of this week’s news to go into the wilderness where there is no AI, and Mordy brought even more of it to the show. News articles for The Verge and Search Engine Land, as well as CBS News and Search Engine Roundtable. We’re getting wrapped up in AI here, but there’s going to be more to come next week! Oh yeah - tweet Mordy more SGE examples, would ya? He loves it. News from the EDGE: [00:02:55] How’s that new Generative AI search result going for you…. S…l…o…w…l…y? [00:07:43] EDGE of the Web Title Sponsor: Site Strategics [00:09:04] Which video platform is the most profitable for the creators? AI Blitz: [00:11:25] We turned Search Engine Land into a chatbot [00:13:48] Google Bard now can use your device’s precise location for more relevant local results [00:14:01] Bing Chat gains Android home widget and improved sports scores [00:15:59] Americans Know About ChatGPT But Few Use It, Survey Finds [00:17:45] AI eliminated nearly 4,000 jobs in May, report says AI Tools: [00:20:47] HireAI [00:23:22] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Barry Blast from Search Engine Roundtable: [00:24:54] Google Rolling Out Multiple Featured Snippets On Desktop Search [00:26:19] Bing Teases Bing Chat Webmaster Tools Reporting - It's Almost Ready [00:27:17] Microsoft: Bing Chat To Work On All Browsers Soon Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine