EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

SEO Mindset podcast host, Sarah McDowell, discusses the struggles of SEO professionals in a candid conversation. Topics include impostor syndrome, burnout, and self-doubt. Sarah shares her journey from studying dance to becoming an SEO manager. She emphasizes the importance of embracing discomfort, maintaining work-life balance, and setting boundaries in the SEO field. The podcast also explores entry points into the industry, challenges of explaining SEO to non-technical individuals, and the significance of connecting and helping others in the web development and SEO community.

We’re back in business as Mordy makes his return for this episode of the news! This past week Moz held MozCon, unveiling Brand Authority Metric to enable businesses to measure their brand's strength. Google wants all published content to be available to AI for training purposes…how is this healthy for the web? Google’s stirring the pot, but we’ve got what you need to stay in the loop on this week's News from the EDGE! News from the EDGE: [00:05:03] Moz Launches Brand Authority Metric At MozCon With Top 500 US Brands List[00:08:05] EDGE of the Web Title Sponsor: Site Strategics [00:09:13] Google Ranking Algorithm Research Introduces TW-BERT[00:16:20] Google says all online content should be available for AI training unless publishers opt-out[00:24:52] EDGE of the Web Sponsor: Brightlocal AI Blitz: [00:26:37] Nvidia reveals new A.I. chip, says costs of running LLMs will ‘drop significantly’ AI Tools: [00:27:41] VocalReplica [00:28:43] Looka [00:29:17] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:30:28]: Google Search Major League Baseball "Recent Featured Highlights" [00:32:54] Google: Maybe Don't Let Google Search Index Your AI Chatbot Output Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Brightlocal  https://edgeofthewebradio.com/brightlocal Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Long live the Radish King. Buckle up! Dr. Pete Meyers, marketing scientist at Moz, says the road ahead with AI might be a bumpy one. Find out why he thinks a little bit of panic might be in store for SEOs, as Dr. Pete and Erin Sparks talk about E-E-A-T, What is real vs. fiction in regards to AI, and if there will ever be such a thing as Predictive SEO.  [00:03:16] Introducing Marketing Scientist, Dr. Pete Meyers [00:05:19] AI and SEO [00:06:21] “I think we should panic” - Dr Pete Meyers [00:10:39] E-E-A-T: Product Reviews Update [00:15:18] EDGE of the Web Title Sponsor: Brightlocal [00:16:18] What is real? What is fiction? [00:23:08] Predictive SEO [00:30:40] EDGE of The Web Sponsor: Wix  [00:31:22] Combating against Black Hat Tactics with AI Thanks to our sponsors! BrightLocal: https://edgeofthewebradio.com/brightlocal Wix: https://edgeofthewebradio.com/wix Follow our Guest: https://www.twitter.com/dr_pete https://www.linkedin.com/in/drpete/ https://mastodon.social/@dr_pete  

Mordy’s in a Box! Crystal Carter, Head of SEO Communications at Wix, joins the EDGE team in the absence of Mordy, who evidently has box issues.  A whirlwind of news, we covered X ad revenue (got to have at least 15M impressions, sorry), SGE testing links and Product Rating AI policies.  We dove in to the AI side deeply and came out with a huge win!  We now can all have Mordy’s desk as a virtual background!  This is for all of the #SEO community!  Go to MordysRingTone.com today to download the image for your virtual upgrade! News from the EDGE: [00:05:32] X launches creator ads revenue sharing program [00:10:21] EDGE of the Web Title Sponsor: Site Strategics [00:11:25] Universal Analytics still processing data one month after ‘sunset’ [00:18:08] Google testing links directly in Search Generative Experience snapshot answers [00:23:34] EDGE of the Web Sponsor: BrightLocal [00:24:48] Google Updates Product Ratings Policies On Automated AI Content AI Tools: [00:30:16] 15 YouTube Video Summarizer AI Tools to Check Out [00:31:13] NicheBot- Find niche business ideas with AI  [00:32:53] Castmagic- Turn long-form audio into ready-to-use content assets, instantly [00:35:25] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:37:25] Barry Blast 1: Content Written By Tapping Into Popular Searches Is Likely Not People-First Content Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Brightlocal  https://edgeofthewebradio.com/brightlocal  Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Guiding the Buyer's Journey After a long hiatus, Marketing Scientist Dr. Pete Meyers is back on the EDGE once again! As a marketing scientist at Moz, Dr. Pete specializes in monitoring the google algorithm. In this episode, Dr. Pete shares his perspective on the SGE generative experience, as well as how site owners can utilize the new SERP. Google, Google, and more Google is what’s in store today. Learn how to seize control of your customer’s journey in this episode of EDGE of The WEB! Key Segments: [00:03:03] Introducing Marketing Scientist, Dr. Pete Meyers [00:13:33] EDGE of the Web Title Sponsor: Site Strategics [00:14:49] Dr. Pete’s Biggest Takeaways from Google I/O  [00:18:42] Should Site Owners Anticipate Traffic Loss?  [00:23:56] How Will Google's Generative AI Change The Buyer's Journey? [00:27:34] Does Google Have The Rights To Your Content? [00:29:05] EDGE of The Web Sponsor: Wix  [00:32:25] Will Google Remove Query Reporting Due To Privacy Purposes? [00:35:14] How Can You Control The Buyer’s Journey Moving Forward? [00:37:28] The Impact Of Paid Ads In The New Journey Funnel Thanks to our Sponsors! Site Strategics http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix    Follow our Guest: https://www.twitter.com/dr_pete https://www.linkedin.com/in/drpete/ https://mastodon.social/@dr_pete

The “X” Factor We’re back for another week of SEO & digital marketing news with lots to cover! Twitter has lost it’s wings as Elon Musk leads a massive rebrand to “X”. Google takes strides in promoting brand trust on the SERP with its latest updates on the misrepresentation policy. Plus, is Apple making moves in the AI space? Get ready to ‘X’pand your SEO game on this ‘X’hilerating feature of News from the EDGE!  And ask Mordy what he thinks about the rebranding…..go ahead, we dare you…. News from the EDGE: [00:05:17] Twitter Announces Coming Restrictions on How Many DMs Non-Twitter Blue Users Can Send [00:13:23] Google updates Misrepresentation Policy with key information on building trust [00:18:44] Washington Post shares SEO and web performance guidelines [00:23:14] EDGE of the Web Title Sponsor: Site Strategics AI Blitz: [00:24:26] OpenAI’s head of trust and safety Dave Willner steps down [00:26:32] Wix AI Site Generator Creates Entire Website: Images, Text – Everything [00:29:51] Rumored ‘Apple GPT’ AI Chatbot To Compete With Big Tech Rivals [00:30:54]  EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks AI Tools: [00:32:51] Circleback [00:33:28] SumUp  Barry Blast from Search Engine Roundtable: [00:34:26] Google: Expect A Confirm Google Algorithm Update This Summer [00:36:15] Google: A Good Page Experience Doesn't Fix Other SEO Problems Thanks to our sponsors! Site Strategics Inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine  

Glenn Gabe is back for more on The EDGE! Glenn has over 27 years of experience in SEO, plays as a major contributor in the field. This week we discuss the current state of the SEO industry and Google SGE. Glenn gives real life scenarios of mistakes he’s seen throughout the years so you don’t make them yourself. Plus, a some AI talk sprinkled throughout! Stay up to date with the OG himself, on this must-listen feature of The EDGE of The Web SEO Podcast!  [00:00:42] Introducing GSQI SEO Consultant, Glenn Gabe   [00:04:39] Should Sites be Optimizing for SGE? [00:07:25] What Impact Does Featured Snippets Have on Links? [00:11:03] How do Sites Achieve Featured Snippets? [00:12:12] How Can SEO’s Move Forward With AI Content? [00:14:51] How Will Google Respond to the Severe Influx of AI Content? [00:17:21] EDGE of the Web Title Sponsor: Site Strategics [00:18:06] Do AI Tools Provide False Positives on Human Generated Content? [00:21:19] The One Thing Holding AI Back [00:24:01] Beware of the Disavow Tool! [00:35:38] EDGE of the Web Title Sponsor: Wix [00:36:29] Pro Tip From Glenn Gabe Thanks to our sponsors! Site Strategics http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix   Follow our Guest https://twitter.com/glenngabe https://www.facebook.com/gsquaredinteractive https://www.linkedin.com/in/glenngabe/ https://mas.to/@glenngabe

Has AI Fallen Off? Erin embarked on a sun-filled beach getaway this week. However, fear not, because Mordy and Jacob have taken up the reins to tackle the news for this week. The duo talk Google news, and why they can’t stand SGE. Plus, a decline in ChatGPT satisfaction, could AI be getting dumber? Jacob and Mordy aren’t at the beach but they are drowning in AI… Is this becoming an AI podcast… who knows, but what we do know is we’ve got another great episode here for you on News From the EDGE! News from the EDGE: [00:03:28] Google’s Core Web Vitals INP Issues Email Causing Concern [00:12:25] Google On Fixing Discovered Currently Not Indexed [00:16:40] EDGE of the Web Title Sponsor: Site Strategics [00:17:42] AI vs. Humans - The SEO Content Experiment AI Blitz: [00:25:34] Google expands Bard to more countries, more languages and adds new features   [00:26:36] Is ChatGPT Getting “Dumber”? Usage Drops As Users Complain  [00:29:17] Poll Shows We're Using Google Search Generative Experience Less Often  [00:32:20] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks AI Tools: [00:35:28] Time Hero [00:37:04] Supermeme Barry Blast from Search Engine Roundtable: [00:39:53] Google Search Ranking Algorithm Update & Volatility Explodes This Weekend [00:41:21] Google Will Pass Along Feedback From Publishers Around Canonical vs Noindex For Syndication Partners Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine  

Glenn Gabe, a leading authority in the SEO industry, joins host Erin Sparks on this episode of The EDGE. Glenn has over 27 years of experience in SEO, and is a key educator in the field. In this episode, Glenn shares his insights on how to stay ahead of the curve in SEO. There’s so many insider tips wrapped up in this one folks. Google updates, SERP, blogging and more all on this exciting feature of The EDGE of The Web Podcast! Key Segments: [00:02:31] Introducing GSQI SEO Consultant, Glenn Gabe  [00:07:54] What Sparked Glenn to Begin Educating the SEO Community? [00:10:30] Choosing Impactful Topics When Writing Blog Posts  [00:14:04] Is Volatility on Google Higher Than Ever? [00:19:26] EDGE of the Web Title Sponsor: Site Strategics [00:20:11] What Tools Does Glenn Use To Retrieve Data?  [00:23:06] What Kind of ‘False Flags’ Arise in SEO? [00:33:21] EDGE of The Web Sponsor: Wix  [00:34:03] How Should You Focus on Tracking SERP Features? Thanks to Our Sponsors! Site Strategics http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest https://twitter.com/glenngabe https://www.facebook.com/gsquaredinteractive https://www.linkedin.com/in/glenngabe/ https://mas.to/@glenngabe

Honorary member of the EDGE, Barry Schwartz, joins the show to discuss what other than Google! There’s some major social media news with the launch of Threads from Meta, and some crazy statistics that come with it. Plus, it's time to channel your inner Schwarzenegger, AI just got a little more terrifying. AI is everywhere, Google is calling the shots, and Threads is smashing records! Lots of exciting news for you on this week's rendition of News from the EDGE! News from the EDGE: [00:03:14] Google Details SEO Guidance for Content Syndication Partners [00:12:55] Google Ads Launches New Tool to Help Marketers Connect With Gen Z [00:16:00] Threads Reaches 100 Million Members in Record Time [00:19:45] EDGE of the Web Title Sponsor: Site Strategics [00:20:40] Google Analytics Violates GDPR, Says Swedish Watchdog AI Blitz: [00:21:53] Code Interpreter Comes to all ChatGPT Plus Users - ‘anyone can be a data analyst now’  [00:22:45] OpenAI Introduces a Team Dedicated to Stopping Rogue AI [00:23:59] Google Calls for Public Discussion on AI use of Web Content [00:27:53] EDGE of the Web Sponsor: Inlinks AI Tools: [00:29:10] Voice Jacket [00:29:24] Memento AI [00:30:58] Dectopus  Barry Blast from Search Engine Roundtable: [00:32:16] Google Ads to Remove Examples From Legal Requirement Policies [00:33:29] Google Search Ranking Algorithm Update & Volatility Super Heated Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine