EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Google’s At It Again... Google’s all over the place! No surprise that they're facing scrutiny for the deals they’ve struck that have given them an unfair advantage in the market, but they are now pushing for Gemini, their new LLM, to compete with ChatGPT. Content creators - pay attention to the helpful content update that’s approaching. Talk about shaking things up everywhere… Moving on to AI, we discuss some negative and positive outputs along with ethical dilemmas that are on the horizon of our evolving tech landscape. Hang on for the ride on this episode of EDGE of the Web. *BONUS* We’re giving away 40 FREE Brighton SEO tickets from now until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo!  News from the EDGE: [00:03:05] BrightonSEO Sweepstakes [00:05:20] Google Search Antitrust Trial Updates [00:16:06] Watch Out OpenAI & ChatGPB! Google Gemini is Taking Over [00:23:26] EDGE of the Web Title Sponsor: Site Strategics [00:24:18] Algorithm Changes To Expect (Google Helpful Content Update: September 2023)[00:31:53] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks AI Blitz: [00:33:31] Microsoft calls deceased NBA player ‘useless’ in AI-written obituary [00:34:12] A boy saw 17 doctors over 3 years for chronic pain. ChatGPT found the diagnosis AI Tools: [00:36:42] MealPractice - Effortless meal planning with AI-generated recipes [00:37:23] Storly.ai - Write your life’s story with AI interview algorithm Barry Blast from Search Engine Roundtable: [00:40:21] Barry Blast 1: Report: Google Search Things To Know Rarely Showing Now? [00:00:00] Barry Blast 2: Google Tests Blue Highlighting Text Within Search Result Snippets Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks BrightonSEO https://edgeofthewebradio.com/brightonrules/ Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Twitter: @LidiaInfanteM #StandwithUkraine edgeofthewebradio.com/ukraine

Content strategies have to adapt with the changing SERP landscape brought on by Google’s Search Generative Experience (SGE). Natalie Arney gives her insights on how to move forward with changing the way we think about content and its role in the buyer’s journey. Erin and Natalie take it a step further with discussing how your team can improve how they work with clients and relieve stress while continuing to professionally flourish. Tune-in to learn more from Natalie’s expertise as she delivers what she’s implemented for successful management and growth. Key Segments: [00:00:52] Brighton SEO Ticket Sweepstakes [00:03:07] 624 News Recap [00:03:35] RateThisPodcast.com/EDGE [00:03:55] Reintroducing Natalie Arney [00:04:57] Recap: Navigating SERP’s Changing Landscape with SGE [00:06:41] How to Adjust Your Content Strategies  [00:08:30] Reduce, Reuse, Recycle [00:11:35] Fill In The Gaps Through PASF [00:15:49] EDGE of the Web Title Sponsor: Site Strategics [00:17:42] Understanding The Consequences in Quick Reacting  [00:20:08] SEM & SEO Unite! [00:21:24] Over-Reporting Stress & Fatigue [00:26:06] EDGE of The Web Sponsor: Wix [00:26:47] Communicating Changes & Showing SEO To Clients [00:31:29] Creating a Safe Learning Space [00:39:59] Natalie Arney's Protip Sign-Off Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://twitter.com/__nca  LinkedIn: https://uk.linkedin.com/in/natalie-arney-33844052 Bluesky: https://bsky.app/profile/nca.bsky.social Mastodon: https://mstdn.social/@__nca Website: https://nataliearney.com/

We’ve got another great episode in the books for this week’s EDGE news. Google loses the majority of Gen Z search preference… It's the rise of TikTok! Some SGE news has unfolded with Google's generative AI experiment as they begin rolling out SGE in India. Marketers! - Beware of changes Meta is releasing. Plus, AI is generating political campaigns… Are you kidding me?  *BONUS* We’re giving away 40 FREE Brighton SEO tickets from now until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo!  Go get your tickets and go get your headphones to enjoy this can’t-miss feature of EDGE News! News from the EDGE: [00:05:43] Survey: 51% of Gen Z women prefer TikTok, not Google, for search [00:14:01] Facebook Changes That Affect Marketers [00:17:03] EDGE of the Web Title Sponsor: Site Strategics [00:18:13] Google Search Console rolling out new Merchant Center integrated reports AI Blitz: [00:22:38] Google Search generative AI experiment underway in India, with trigger failsafe [00:24:08] Microsoft and Paige team up on cancer-detecting AI [00:26:52] Google Says AI-Generated Political Ads Must Include Clear Disclaimers AI Tools: [00:29:00] Composer.trade - The AI-powered trading platform[00:29:32] Deepen- Your AI assistant for therapy and counseling sessions [00:30:51] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:32:34] Google August 2023 Broad Core Update Finished Rolling Out [00:35:28] Google SGE Drops Local Results (5 Local Pack) Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Brightlocal https://edgeofthewebradio.com/brightlocal Follow Us on Twitter/X: @ErinSparks @MordyOberstein @TheMann00 @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

SEO Consultant Natalie Arney discusses the implications of Google Search Generative Experience on SEO, the changes from agency to in-house mindset, preparing for SGE, impact on tracking tools, future reporting for SEOs, and the potential of SGE developing its own language.

Google’s doing what? We have lots of Google news for you today, and some might make you scratch your head. ChatGPT is losing momentum, have they finally hit a plateau? Google SGE is looking a little messy… c’mon Google! Welcome back to another episode of news from The EDGE, bringing you everything you need to thrive as an SEO! News from the EDGE: [00:04:50] Google is making your pages faster, automatically— if your users have Chrome [00:11:56] Over 200 thousand WordPress installs may be affected by a contact form builder plugin [00:13:39] EDGE of the Web Title Sponsor: Site Strategics [00:14:20] Google is limiting the reach of ad campaigns for new advertisers who have not yet established trust [00:19:19] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks AI Blitz: [00:20:31] US Copyright Office wants to hear what people think about AI and copyright  [00:22:38] Reddit launches AI-powered keyword research tool  [00:24:09] We Analyzed Millions of ChatGPT User Sessions: Visits are Down 29% since May, Programming Assistance is 30% of Use  AI Tools: [00:29:08] Audiosonic- Instant production of human-like speech from text  [00:30:20] Pictory- Automatically create short, branded videos from long-form content  [00:31:59] GPT Zero- Detect whether an essay is ChatGPT or human-written  Barry Blast from Search Engine Roundtable: [00:33:32] Google Search Generative Experience officially rolls out links to webpages within answers  Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Sara Taher returns for her second interview segment, this time discussing the necessary strategies SEO professionals need in order to adapt to AI. Erin and Sara explore the challenges facing the SEO channel, the impact of current events on the buyer journey, and the role of AI in content creation. From optimizing video assets to navigating the landscape of content creators, they provide insights and strategies to stay ahead SEO landscape. Sara shares her tactical practices to stay informed in the ever adapting SEO industry. AI is barging into the SEO scene, we're providing precisely what’s needed for you to maintain a competitive advantage on this episode of The EDGE! Key Segments [00:03:19] Introducing Sara Taher  [00:04:45] What Is The Future Of Entity SEO And It's Role In Emerging Technologies? [00:12:41] How Much Traffic Could You Lose When SGE Comes Into Play?  [00:14:40] EDGE of the Web Title Sponsor: Site Strategics [00:15:25] Sara’s Thoughts On Use of AI Content [00:19:27] Integrating AI Into Entity SEO  [00:23:35] What Kind of Sources Are There to Stay Heavily Informed in SEO? [00:25:10] How Do You Balance Industry Changes With Long Term SEO Strategy? [00:31:19] EDGE of the Web Sponsor: Wix  [00:31:59] What is Sara’s ‘Freestyle’ SEO? Thanks to our Sponsors! Site Strategics https://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow our Guest https://twitter.com/SaraTaherSEO  https://www.linkedin.com/in/sara-seo-specialist

Sara Taher, an SEO expert, discusses the importance of prioritizing user experience in SEO, transitioning from volume-focused to intent-based SEO. They also explore entity SEO, the role of Google's Knowledge Graph, integration into digital marketing strategies, and misconceptions. The discussion touches on AI tools, fair usage policy, content length, link importance, and the need for evolved entity analysis tools.

Welcome back to another episode of The EDGE, we’ve got lots of exciting Google news on the plate for this episode. SGE has new additional buildout around educational topics. Many in the U.S have concern with how Google is collecting data from children. Plus, there are speculations of an upcoming search algorithm update.  But best of all - we found the best AI tool for Mordy! AI Spiritual Guidance! Don’t skip a beat, we cover all the Google insights that you need as an SEO, on this episode of The EDGE of the Web! News from the EDGE: [00:04:49] Google Adds New Features To SGE Focused On Education [00:11:09] EDGE of the Web Title Sponsor: Site Strategics [00:12:10] Google’s plan to purge inactive accounts isn’t sitting well with some users [00:15:51] EDGE of the Web Sponsor: Brightlocal [00:17:30] Is Google Collecting Children’s Data For Ads? New Report Sparks Concern AI Blitz: [00:23:30] The new Bing has failed to take any market share from Google after six months [00:26:24] AI-generated art cannot be copyrighted, rules a US Federal Judge AI Tools: [00:28:21] Mixo- Launch a startup in seconds with AI [00:30:29] Sibyl AI- An AI-powered spiritual guide [00:33:03] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:34:52] Barry Blast 1: Google stops testing links in Search Generative Experience snapshot answers  [00:36:09] Barry Blast 2: Google: If You're Using AI To Write Your Content, It's Going To Be Rehashed From Other Sites Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Brightlocal https://edgeofthewebradio.com/brightlocal Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio

Sarah McDowell joins the EDGE for her second segment this week. Sarah has a long history with podcasting, as she now co-hosts her fourth show, the SEO mindset podcast. In this episode, we look at navigating the world of podcasting, while maintaining a healthy relationship with your work. Plus, hear all the insider tips on creating your own show and securing those pivotal sponsorships. It’s a podcast about podcasts, you heard that right, We’ve got everything you need to know here on The EDGE of the Web! Key Segments: [00:03:24] Introducing Sarah McDowell    [00:04:53] Sarah’s History With Podcasting  [00:11:58] What Has Sarah Learned In Her Podcast Journey? [00:14:13] EDGE of the Web Title Sponsor: Brightlocal [00:15:11] Should You Get Into Podcasting? [00:23:11] How To Secure Podcast Sponsors  [00:28:24] EDGE of the Web Sponsor: Wix  [00:29:05] Captivate: Free Podcast Course Thanks to our Sponsors! Site Strategics https://edgeofthewebradio.com/site Brightlocal: https://edgeofthewebradio.com/brightlocal  Wix: http://edgeofthewebradio.com/wix Follow Guest: https://www.twitter.com/sarahmcduk  https://www.linkedin.com/in/sarahmcduk https://www.instagram.com/sarahmcduk https://www.twitter.com/seomindsetpod

Americans FEAR AI! Google and AI news is coming back at ya! Google's toned down HowTo and FAQ results, but fear not, they've launched a GA4 training course perfect for beginners… over a month after full migration. The New York Times won't let you use their content for AI training, and Amazon's cooking up AI tools for sellers. Plus, Americans are spooked by AI – we've got the numbers. Dive into our whirlwind of SEO on this week's News from the EDGE!   News from the EDGE: [00:03:44] Google reduces the visibility of HowTo and FAQ rich results in search  [00:08:16] EDGE of the Web Title Sponsor: Site Strategics [00:09:16] Google Launches Beginner-Friendly GA4 Training Course  [00:11:58] New York Times: Don’t use our content to train AI systems[00:15:38] EDGE of the Web Sponsor: Brightlocal AI Blitz: [00:17:36] New: Bing Search Select Text to Search  [00:18:38] Amazon Reportedly Testing Generative AI Tools For Sellers [00:24:41] Poll Shows Americans FEAR AI  AI Tools: [00:26:12] Guidde [00:27:52] 60sec.site [00:28:49] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:32:41] 75% Of SEOs Are Not Happy With Google Analytics 4  [00:34:07] Google: Text To HTML Ratio Makes No Sense For SEO & Ignore It Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Brightlocal  https://edgeofthewebradio.com/brightlocal Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine