EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

For marketers, the only thing scarier than Halloween is all this AI, as an astounding 70% say they are overwhelmed by Artificial Intelligence development. If you thought these subscriptions were already piling up too high, prepare to add another to your arsenal as X is gearing up to unveil two premium ad-free subscription levels, strategically deployed to wage war against the vast army of bots. Plus, Apple got off to a slow start in the AI race, but not for long as they invest $1B into internal AI development… this should be fun, right? As always, be sure to stay up to date on all the digital marketing and SEO stories to stay ahead of the curve right here on News from the EDGE! *BONUS* We’re giving away 40 FREE Brighton SEO tickets until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Congratulations to this week's winners! News from the EDGE: [00:03:26]  BrightonSEO Sweepstakes [00:05:49] No more cheating on your Google Certifications! [00:09:24] X plans to launch two paid levels for subscription. Where does that leave non-paying accounts? [00:16:40] EDGE of the Web Title Sponsor: Site Strategics [00:18:03] Does AI overwhelm you more than it overwhelms Mordy? You may not be alone… AI Blitz: [00:20:23] UMG files landmark lawsuit against AI developer Anthropic [00:23:11] Apple was caught flat-footed by the generative AI fever and is on course to spend ~$1B/year to add the tech across iOS 18, Siri, Music, and other apps  [00:24:04] Reddit has met with top generative AI companies about being paid for its data and is considering blocking search crawlers from Google and Bing  AI Tools: [00:25:47] Magic Studio - Create amazing Product Photos in minutes, not days [00:27:14] Voicemod - Voicemod is the real-time voice changer [00:27:55] I Lawyer- Personal AI lawyer at your fingertips [00:29:11] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:30:35] Google: Search Generative Experience May Link To Paywalled Content But Here Is How To Block SGE [00:33:17] Google Top Stories Tests "Mentioned In These Stories” Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

This week, we welcome Cypress North Performance Digital Marketing Partner and co-host of the Marketing O’Clock podcast, Greg Finn. Greg has nearly 20 years of experience and is a top digital marketing industry expert. We delve deep into the current antitrust lawsuit against Google and the repercussions Google Ads has caused for digital marketers. Greg outlines his strategy for communicating Google’s controversial practices to clients and, in turn, offers guidance on protecting the best interest of your clients as a whole. There are huge changes unveiled for Google and the future of the internet. This week, we determine if the time has come for digital marketers to leave Google Ads right here on The EDGE of The Web! Key Segments: [00:03:04] Introducing Greg Finn [00:05:15] Google’s Antitrust Lawsuit [00:11:29] How Can You Convey Google’s Shady Ad Practices to Your Clients [00:17:41] EDGE of the Web Title Sponsor: Site Strategics [00:18:27] Google's Randomized Generated Second Price Ad Auctions (RGSP) [00:24:52] Is It Time To Leave Google Ads? [00:29:09] EDGE of The Web Sponsor: Wix  [00:31:29] How To Safeguard Your Clients Against These Google Ads Strategies? Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Inlinks: http://edgeofthewebradio.com/inlinks Follow Our Guest Twitter: @gregfinn LinkedIn: @gregfinn Podcast: https://marketingoclock.com/ Cypress North: https://www.linkedin.com/company/cypress-north/

Did You Say Synthetic Humans? Welcome back to another episode of News from the EDGE! Google has begun initiating the removal of third-party cookies, with hopes to eventually fully eliminate this tracking capability. YouTube unveils AI-powered campaign, Spotlight Moments, which allows brands to align ads with the most relative cultural content. Plus, you might have an interest in digging into Microsoft AI. Why? A $15,000 cash prize for those who come across a bug is why! Stay connected to the SEO world and up to speed on everything you need to know right here on The EDGE of The Web! *BONUS* We’re giving away 40 FREE Brighton SEO tickets until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Congratulations to this week's winners! News from the EDGE: [00:02:22]  BrightonSEO Sweepstakes [00:04:44] 1% of Chrome users will have third-party cookies disabled in 2024 [00:07:15] Looking for an extra $15,000? All you have to do is find a bug in Microsoft’s AI [00:10:33] EDGE of the Web Title Sponsor: Site Strategics [00:11:11] Brands can now target ‘the most relevant and engaging’ videos on YouTube with Spotlight Moments AI Blitz: [00:13:24] The Chatbots Are Now Talking to Each Other [00:16:05] Research: GPT-4 Jailbreak Easily Defeats Safety Guardrails [00:18:16] AI reads ancient Roman scrolls AI Tools: [00:21:12] TweetHunter- All-in-one Twitter growth tool to create content using AI, build an audience, and schedule posts [00:22:21] Face Swap by Akool- Swap faces in photos and videos at studio quality [00:23:16] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Barry Blast from Search Engine Roundtable: [00:25:25] Google Consolidating Local Search Photos Guidelines  [00:26:16] Google October Core Update Heated Weekend Volatility Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Eli Schwartz is back for again this week here on The EDGE, this time to dig deep into the roots of SEO strategy. Eli has extensive expertise in mastering the collective strategy and fundamentals of SEO, making a living through consulting and teaching these practices. In this episode he will help you grasp the RICE Method of structured project management, as well as how to administer tactics at a precise level. Plus, you need to begin structuring your SEO strategy towards the monumental changes on the horizon with SGE. Learn how to grasp the bigger picture and take control of your SEO strategy as a whole, on this episode of The EDGE of The Web!  Key Segments: [00:00:35] BrightonSEO US Free Tickets: Nov 9, 10 2023 [00:04:01] Introducing Eli Schwartz [00:05:13] Eli’s Experience Presenting SEO Strategy To Google [00:07:08] SEO Fundamentals [00:14:30] EDGE of the Web Title Sponsor: Site Strategics [00:15:14] Ensuring Stakeholders & Partners Full Commitment [00:21:28] Why You Must Always Grasp The Bigger Picture as an SEO [00:23:15] EDGE of The Web Sponsor: Wix [00:23:56] RICE Methodology: Structured Project Management [00:30:38] Managing Tactics at a Precise Level [00:35:41] Reorganizing Your Scheme Towards SGE Thanks to our sponsors! Page One Power https://edgeofthewebradio.com/pageonepower   Site Strategics http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix   Follow Guest: Twitter LinkedIn

You Thought Your AI Chats Were Private Didn’t You? Welcome back to the EDGE for another great week in SEO news. Google is indexing your conversations with AI? Keep that in mind next time you incriminate yourself to Bard folks. Investment banking giant JPMorgan CEO states, AI will play a role in ‘every single process’... because who wouldn’t want a computer model handling our hard earned savings, right? Amazon is diving head first into AI, investing $4B into startup. Plus, as if Halloween season wasn’t spooky enough, Google announces yet another Core Algorithm Update this month. Catch up on all the latest SEO, Google, and AI news from this week right here on News From the EDGE! *BONUS* We’re giving away 40 FREE Brighton SEO tickets until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Congratulations to this week's winners! News from the EDGE: [00:02:02] BrightonSEO Sweepstakes [00:04:42] The learning hub over at Reddit is growing [00:07:15] Have you shared any deep dark secrets with your AI pals? Might want to stop doing that! [00:09:16] EDGE of the Web Title Sponsor: Site Strategics [00:10:25] What’s the spookiest thing in October 2023? How about another Google Core Algorithm Update? AI Blitz: [00:15:22] JPMorgan CEO: AI will be used for ‘every single process’ [00:16:55] Cyber Security & Cloud Expo: The alarming potential of AI-powered cybercrime [00:18:23] Amazon invests $4B in Anthropic to boost AI capabilities AI Tools: [00:20:08] TalkNotes- Turn your thoughts into actionable notes, fast [00:21:01] Airparser- Data extraction powered by GPT-4 [00:22:30] Meet Millie. Get dating superpower with your AI coach [00:25:43] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:26:45] Google Search Generative Experience Lite Version Test  [00:28:00] Google Local Services Ads Leads Can Now Be Texted To Your Phone [00:29:02] Google unleashes October 2023 spam update  Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Translating Conversion Success To Clients This week we welcome back distinguished SEO expert, Eli Schwartz, to the EDGE. Eli has put in over a decade of unparalleled B2B and B2C growth initiatives, in addition to writing and publishing his book, Product-Led SEO. In this episode, discover the true meaning behind Product-Led SEO, and how you can utilize this strategy to further position yourself for success. Additionally, understand the significance of creating a customer persona, and how without one, you're unable to fully understand the buyer's journey. We uncover the TRUTH about Product-Led SEO, and how to truly maximize revenues for your clients on this episode of The EDGE of The WEB! Key Segments: [00:00:35] BrightonSEO US Free Tickets: Nov 9, 10 2023 [00:04:03] Introducing Eli Schwartz [00:05:24] What is Product-Led SEO?   [00:11:18] Eli's SEO Guide Presentation at Google [00:17:19] EDGE of the Web Title Sponsor: Site Strategics [00:18:03] Why is Creating a Persona and Understanding Needs of User Not So Commonly Practiced?  [00:25:20] EDGE of The Web Sponsor: Wix [00:26:01] Why Google Rankings Don’t Pay the Bills [00:30:12] Demonstrating REAL Success To Clients Thanks to Our Sponsors! Site Strategics http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix    Follow Our Guest https://twitter.com/5le?lang=en https://www.linkedin.com/in/schwartze

Is This The End Of Google Ads? We’re back with another episode of news from this EDGE! Unfortunately, Mordy had to step away this week but fear not! Wix’s Crystal Carter steps in to fill all the gaps!  Are marketers actually contemplating a departure from Google Ads in light of the alleged adjustment to ad prices? Google attempts to regain teen market share with Search Generative Experience after losing almost half of Gen Z queries to TikTok and Instagram. Plus…the United States might not hold the highest position in artificial intelligence, says the CIA. As always, we have all the Google, AI, and SEO news to keep you in the loop here on another episode of News From the EDGE! *BONUS* We’re giving away 40 FREE Brighton SEO tickets until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Congratulations to this week's winners! News from the EDGE: [00:02:06] BrightonSEO Sweepstakes [00:05:28] Is your teenager ready for SGE? (Is SGE ready for teenagers??) [00:14:13] Greg Finn says it is time to LEAVE Google Ads [00:21:59] EDGE of the Web Title Sponsor: Site Strategics [00:22:55] TikTok is looking to offer an ad-free experience for subscribers. How much would you pay?  AI Blitz: [00:29:57] Tom Hanks says AI version of him used in dental plan ad without his consent [00:35:31] CIA official says China ‘growing every which way’ on artificial intelligence  AI Tools: [00:38:14] LyricStudio - Unleash Your Creativity with AI-Powered Songwriting Assistance and Lyric Generation [00:40:37] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:41:27] Google Local Chat With A Live Agent Rolling Out? Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks BrightonSEO https://edgeofthewebradio.com/brightonseo/ Follow Us: Twitter: @ErinSparks Twitter: @CrystalCarter Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Sustaining Relations With Your Clients Discover the significance of migrating to Google Analytics 4 and harnessing its noteworthy capabilities. This week, we’re delighted to reintroduce Matt Holz to expand even deeper into the new capabilities of GA4 and emphasize the crucial role data plays in establishing a valuable knowledge bank for your clients. Plus, gain valuable insights from Matt as he shares his unique career path, now serving as a team member for a former client. Discover everything you must know about GA4 in order to achieve the highest level of performance, on this episode of The EDGE of The Web!  [00:03:49] Introducing Matt Holz [00:05:16] Tracking Events and Micro Conversions in GA4 [00:07:38] Customizable Metrics Reporting within GA4  [00:10:22] Avoiding Errors When Building GA4 Reports  [00:12:15] Found Search’s Role In Client Migration Into GA4  [00:16:19] EDGE of the Web Title Sponsor: Site Strategics [00:17:04] Looker Studio’s Relationship to GA4 vs. Universal Analytics 3 [00:20:15] Limitations of GA4 [00:27:28] Importance of Being a Data Advocate For Your Clients [00:30:19] EDGE of The Web Sponsor: Wix [00:31:00] Alternatives to Google Analytics 4 [00:31:00] Insight to Matt Holz’s Career Path Thanks to our sponsors! Page One Power: https://edgeofthewebradio.com/pageonepower   Site Strategics: https://www.sitestrategics.com Follow Our Guest LinkedIn: https://www.linkedin.com/company/found-search-marketing

Google Accused of Misleading Us All! Google has a whistleblower! A former software engineer for Google reveals the search engine IS incorporating clicks into its ranking algorithm and explains that employees were directed to refrain from discussing the use of clicks in search rankings. Plus, Google continuously inflates ad prices without telling advertisers! Need a new friend? ChatGPT is rolling out new voice and image capabilities so that you can engage in voice conversations with the chatbot or share images to express your thoughts… It sounds like a disaster waiting to happen. You’ve got a friend in all of us here on the EDGE Of The Web Podcast; enjoy this week's exciting news! *BONUS* We’re giving away 40 FREE Brighton SEO tickets until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Congratulations to this week's winners! News from the EDGE: [00:02:21] BrightonSEO Sweepstakes [00:04:20] Did the automatic GA4 Transition surprise you? [00:07:10] Google claims they may inflate ad prices by as much as 5%. What do advertisers think the real number is? (Hint: Google may only be off by about 95%) [00:09:09] EDGE of the Web Title Sponsor: Site Strategics [00:09:43] An ex-Google employee will be quoted for the next thousand years about Google “using clicks in rankings.” AI Blitz: [00:17:23] ChatGPT rolls out voice and image prompts [00:19:42] White House secures safety commitments from eight more AI companies [00:20:09] Meta bets on AI personalities AI Tools: [00:21:00] Humata - Ask questions and chat with any file instantly using AI [00:21:54] Photo AI - Create beautiful AI photos without using a camera [00:23:32] Yahoo Fantasy Football - AI Takes Over the Best Part of Fantasy Football—Trash-Talking Your Friends [00:25:16] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:26:27] Bing Webmaster Tools Sitemap Index Coverage Is Fully Live [00:28:10] Google Not Rolling Back The Last Helpful Content Update [00:31:42] Google: Links No Longer A Top Three Ranking Signal [00:33:29] #SEOChat - Thursdays at 1 PM EST - This week’s Host: Joy Hawkins Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks BrightonSEO https://edgeofthewebradio.com/brightonseo/ Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Unleashing the Power of Machine Learning and First-Party Data Matt Holz, VP of Product Strategy at FoundSM, has nearly 20 years of marketing strategy experience and has led B2B marketing teams for multiple large and small organizations. Prior to his role at FoundSM, Matt gained valuable insights into outsourced support for driving leads and revenue while working with Found Search Marketing as a client. He later moved into segment marketing, SaaS, and healthcare IT but was eventually impacted by the COVID-19 pandemic. As a result, he transitioned to the agency side and joined Found SM three years ago.  Matt joins the EDGE to share his unique perspective and specialized focus on Google Analytics 4. Matt and Erin explore the variances between GA4 and Universal Analytics and discuss how AI has the potential to revolutionize data reporting. Digital marketers, prepare yourselves! We've got the comprehensive guide on incorporating GA4 into your marketing strategy here on another episode of EDGE of the Web! Key Segments: [00:00:35] BrightonSEO US Free Tickets: Nov 9, 10 2023 https://edgeofthewebradio.com/brightonseo   [00:04:02] Introducing Matt Holz [00:04:56] Matt's Industry Backstory [00:07:34] Transitioning to GA4 [00:11:38] Why Did Google Analytics Make This Change?  [00:14:30] What Additional Performance Will AI Bring To GA4?   [00:16:22] EDGE of the Web Title Sponsor: Site Strategics [00:17:08] A New Outlook On Reporting Data [00:20:32] Paid Ads in GA4 [00:26:58] What Signs Give Us Hope In GA4? [00:30:42] EDGE of The Web Sponsor: Wix [00:31:23] Challenges in Understanding GA4 [00:34:03] GA4 Data Opposed to Universal Analytics Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Follow Our Guest LinkedIn: https://www.linkedin.com/company/found-search-marketing