EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Are you struggling to fully grasp Google Analytics 4? This week we welcome back founding partner at Kick Point, Dana DiTomaso, for her second interview segment to reveal how you can best optimize GA4 in the workplace.  Listen in, as Dana unveils her insider scoop into variances within the dynamic landscape of Google Analytics. Plus, learn about Looker Studio’s blending functions which allows you to seamlessly combine Universal Analytics and GA4 into one unified report. If you’re still unsure about GA4, be sure to check out Dana’s incredible training package, which fosters a motivating approach to optimizing client analytics. Fully discover how you can maximize your SEO capabilities through utilization of GA4 and other tools on this episode of The EDGE of the Web!  Discount for EDGE of the Web Listeners: Analytics For Agencies: https://kpplaybook.com/analytics-for-agencies/  *Use Code EDGE for 20% Off!* Key Segments: [00:03:30] Introducing Dana DiTomaso  [00:05:38] Dana’s GA4 Audit Tool [00:11:07] EDGE of the Web Title Sponsor: Site Strategics [00:12:42] When Can We Update UTM Tracking?  [00:19:54] EDGE of The Web Sponsor: Hostinger [00:21:50] Will Looker Studio Be More Streamlined Than GA4?  [00:26:14] GA4 Training Package For Agencies [00:33:50] EDGE of The Web Sponsor: Wix  [00:39:22] Industry Pet Peeves  [00:41:53] The Most Exciting Element Of The Industry Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Hostinger: https://edgeofthewebradio.com/hostinger  Follow Our Guest Twitter: https://twitter.com/danaditomaso?lang=en  LinkedIn: https://www.linkedin.com/in/dditomaso/ Resources: Auditing Your Google Analytics 4 Account Blending UTM Data with GA4 Data

Welcome back to News from the EDGE! Host Erin Sparks was out this week, so the pivot man Mordy Oberstein, and 3D-printer extraordinaire Jacob Mann took the reins. The northerners prevail as Google agrees to fork up a hefty sum to Canadian publishers in light of the Online News Act. Google complies to U.S antitrust lawsuit, revealing how many websites are actually indexed on the web. OpenAI is under notable changes, revealing an early 2024 release date of GPT Store shortly after the return of CEO Sam Altman. Plus, Google’s November core update is now complete, and the results may surprise you. Stay connected this week as we walk you through everything going on inside of SEO, right here on The EDGE!  News from the EDGE: [00:03:52] How Many Web Pages does Google Actually Index? [00:08:49] EDGE of The Web Sponsor: Hostinger [00:10:13] Spotify Slashes 1,500 Jobs, CEO Cites Economic Challenges [00:17:05] EDGE of the Web Title Sponsor: Site Strategics [00:18:13] Google will pay $73 Million in a Deal with Canadian Publishers AI Blitz: [00:19:33] OpenAI Welcomes Back Sam Altman As CEO With New Board [00:19:58] GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays AI Tools: [00:21:39] Dubbing AI- Change your voice in real-time with AI [00:22:44] Rizzpad- The first build-in AI toolkit for flirting on any dating app [00:24:50] Plus AI Google Analytics Reports- AI-powered presentations with your Google Analytics data  [00:25:54] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:27:19] Google November 2023 core update rollout is now complete  [00:28:00] Google Search now supports discussion forum and profile page structured data [00:29:24] Google May Be Testing Removing Cache Link From Search Results [00:30:30] Google officially drops Mobile Usability report, Mobile-Friendly Test tool and Mobile-Friendly Test API Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Hostinger https://edgeofthewebradio.com/hostinger Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

This week, we welcome Dana DiTomaso to the show for her long-awaited return to the EDGE. Dana is a marketing partner at Kick Point, working to help clients grow businesses by making digital marketing and traditional marketing work well together. In this episode, Dana and Erin discuss the role of the agency and its responsibility to help shepherd the Google assets of its clients.  Pay attention to how Big Query is set up for your clients: they must own the connection - it cannot be moved from an agency account to the client after set up! This discussion also hones in on topics ranging from data-channeling, restrictions, and interpretation methods that help you optimize your utilization of Google Analytics. Grasp the power of Google’s advanced user-centric analytics in GA4, right here on The EDGE of The Web! Key Segments: [00:03:29] Introducing Dana DiTomaso [00:05:07] How Dana got into SEO [00:08:17] New Responsibilities For Digital Marketers with the Birth of GA4 [00:13:26] EDGE of the Web Title Sponsor: Site Strategics  [00:21:00] EDGE of The Web Sponsor: Hostinger  [00:22:40] Differences Between UA and GA4  [00:28:16] EDGE of The Web Sponsor: Wix  [00:29:39] Was GA4 Prematurely Implemented?  [00:32:27] What Metrics Have Changed as a Result of GA4? [00:35:33] A New Approach to Interpretation With GA4  Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Hostinger: https://edgeofthewebradio.com/hostinger  Follow Our Guest Twitter: https://twitter.com/danaditomaso?lang=en  LinkedIn: https://www.linkedin.com/in/dditomaso/ Resources Mentioned in the Show: Grow Your Agency with Google Analytics Training & Templates 9 Google Ads Mistakes That Are Hurting Your Business

Welcome back to News from the EDGE! There’s plenty of chaos within OpenAI as CEO Sam Altman is ousted by the board who justifies the decision as ‘for the betterment of mankind’. Google adds ‘Notes’ feature to its artillery, allowing searchers the ability to write their own note on a specific search result listing… What could go wrong here! Plus, Google makes changes to ad policy to further protect children from dangers on the web. The landscape of the SERP is changing, so tune in for all the updates on digital marketing and AI from this past week right here on the EDGE  News from the EDGE: [00:11:48] EDGE of the Web Sponsor: Site Strategics  [00:05:04] Google Search tests Notes on search results [00:07:33] Google launches new personal search experience with follow button and personalized ranking [00:11:48] EDGE of the Web Sponsor: InLinks [00:12:35] Google announces update to child and teen ad policy language AI Blitz: [00:18:12] Microsoft recruits former OpenAI CEO Sam Altman and Co-Founder Greg Brockman [00:22:07] Meta disbanded its Responsible AI team  [00:23:39] EDGE of the Web Sponsor: Hostinger  AI Tools: [00:25:00] GPT Zero - More than an AI detector. Preserve what's human  [00:25:59] Munch - Extract the most engaging and impactful clips from your long-form videos Barry Blast from Search Engine Roundtable: [00:27:34] Avoid including prices of flights in your title tags, says Google [00:29:07] New Yahoo Search Experience May Launch Soon [00:31:01] Google updates search quality raters guidelines Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Hostinger https://edgeofhtewebradio.com/hostinger Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio

The EDGE of the WEB team ventured across the country to attend the inaugural BrightonSEO U.S conference in beautiful San Diego! This special podcast was filmed LIVE in front of an audience with 5 of the industry's best as panelists. Witness industry experts collaborate in forecasting the unpredictable future of SEO. The panel evaluates the industry’s most disruptive topics, including Content at Scale, E-E-A-T, AI Generated Content, SGE, Google’s Knowledge Graph, and beyond, offering insights that light the path ahead. Do not miss this very special feature of The EDGE of the Web as we discover the true trajectory of our industry, and SEO’s unite to scale the expansive future ahead!   *Thanks to our panelists!* Mordy Oberstein Cindy Krum Julie McCoy Ola King JR Oakes Key Segments: [00:07:20] Panel Segments [00:06:24] Title Sponsor: SE Ranking [00:07:44] How Can We Maintain Creative Control When Using AI To Operate At Scale?  [00:14:52] The Journey Ahead For SEO’s As In Relation To Content [00:27:56] How Ca n We Ensure The Accuracy And Reliability Of AI Generated Content?  [00:35:35] The Expanding Google Knowledge Graph [00:45:34] How Is Search Generative AI Going To Transform The Way We Search For Information? [00:55:34] How Will SGE Change Organic Links On The SERP? [01:00:00] EDGE of The Web Sponsor: SE Ranking [01:04:27] How Can SEO Tools Gauge The Success Of SEO Campaigns In The Context Of SGE? [01:11:52] The Future Of SEO In The Next 18 Months   Thanks to Our Sponsor! SE Ranking: edgeofthewebradio.com/seranking  Follow Our Panelists  Cindy Krum Julie McCoy Ola King JR Oakes Mordy Oberstein

Incoming! New Google Review and Helpful Content update on the way, but this may be the last time you're notified beforehand. Moving forward it seems that Google will refrain from announcing future updates as soon they are likely to be coming in real time. There's big news in the marketing world as Meta and Amazon are joining forces to streamline the conversion process for advertisers. OpenAI takes further strides in the Artificial Intelligence race by poaching Google’s top AI researchers with monster contracts. Plus, Google releases the SGE wave across 120 new countries and territories across the globe. We’re all a bit jet lagged here but nevertheless, we’ve got all the best SEO news for you right here on The EDGE of the WEB! News from the EDGE: [00:07:33] November 2023 Brings New Reviews Update from Google [00:13:21] Meta and Amazon Join Forces to Enhance Advertiser Conversion Process [00:15:48] EDGE of the Web Title Sponsor: Site Strategics [00:17:00] Danny Sullivan Says There Are Significant Alterations to Search Ranking System Coming Soon AI Blitz: [00:22:03] Hollywood Actors Strike Ends With a Deal That Will Impact AI and Streaming for Decades [00:26:12] OpenAI lures Google's top AI researchers with multimillion-dollar offers [00:27:08] Senate AI Insight Forum Considers Who’s Liable For AI Harm AI Tools: [00:30:26] Multimodal RAG - Leverage AI tech for insightful insurance adjustments [00:31:51] SheetAI - Goodbye, spreadsheet chaos [00:34:07] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:35:39] Google Expands Search Generative Experience To More Countries & Adds New Features [00:37:09] Google's 3 Pillars Of Search Ranking Via DOJ Documents Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

We welcome back Lidia Infante to the show for her second segment this week. Lidia, an SEO consultant for Sanity.io, goes in depth in describing her expertise in Headless CMS, furthermore demystifying the CMS migration process. She expresses value in her approach to mapping out your knowledge field in order to fully optimize your CMS. Additionally, Lidia sheds light on potential pitfalls that can be averted through proper communication with your website developers. Break free of the traditional CMS shackles holding you back. Today we map out the key to successfully optimize a Headless CMS, right here on The EDGE of The Web!   [00:02:59] Reintroducing Lidia Infante [00:03:50] What’s BrightonSEO All About?  [00:06:50] What is a Headless CMS?  [00:11:38] Migrating to a New CMS [00:21:46] EDGE of the Web Title Sponsor: Site Strategics [00:22:31] SEO Tips for Headless CMS’s [00:27:24] What Areas in a CMS Are Taken For Granted?  [00:32:22] EDGE of The Web Sponsor: Wix  [00:34:05] Using AI to Execute CMS Migration [00:40:59 ] Lidia’s Outlook on the Industry Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: LidiaInfanteM LinkedIn: Lidia Infante

We have a massive EDGE News Flash here for you folks, as we unpack major changes in the Google Knowledge Graph. Joining the flash is a great friend of the show, author and founder of Kalicube, Jason Barnard. Google's Knowledge Vault has set a precedent by experiencing a remarkable 30% growth in just four days, specifically with 'person' entity types which have grown by threefold. Many alterations have been made to Google’s ways of comprehending writers, which raises some to question if this is a ploy to identify and combat AI-generated content. Google has taken the training wheels off, tune in as we evaluate all these key changes in the SEO realm on this special EDGE Flash on The EDGE of The Web! Key Segments: [00:00:20] Introducing Jason Barnard [00:01:38] Major Changes in the Google Knowledge Graph [00:03:42] Knowledge Vault vs. Knowledge Panels [00:07:14] Google’s New ‘Understanding’ Of People [00:12:26] Change in Search Quality Raters Guidelines [00:20:20] EDGE of the Web Title Sponsor: Site Strategics [00:21:27] Is This a Tactic By Google To Identify AI Content?  [00:29:21] What’s The Next Major Update Going To Target?  [00:30:43] BrightonSEO Sweepstakes Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Follow Our Guest Twitter: @Jasonmbarnard LinkedIn: Jason Barnard

Looking for a last-minute Halloween costume? We’ve got you covered with the most glamorous costume around, an undeniable head-turner, a Monday morning SEO. This week, we discuss HubSpot and TikTok joining forces to form a CRM partnership to empower B2B lead generation. Amazon’s ad sales skyrocketed by 26% from an unexpected source. Google announces a new ‘about this image’ feature with SGE to better contextualize information in an image. Plus, you’ve heard it time and time again, and Google is here to remind you… helpful content isn’t written to rank high but written for the user. Stay up to speed right here to advance to new heights in the SEO world this week on News From the EDGE! *BONUS* We’re giving away 40 FREE Brighton SEO tickets until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Congratulations to this week's winners! News from the EDGE: [00:03:34] BrightonSEO Sweepstakes  [00:07:26] Are we going to see more ads between organic results? [00:12:29] HubSpot and TikTok announce a new partnership [00:14:49] EDGE of the Web Title Sponsor: Site Strategics [00:15:52] AHREFs continues to find ethical issues with how SEMRush is editing articles they’ve acquired AI Blitz: [00:23:53] G7 Reported To Agree On AI Code Of Conduct [00:24:22] Amazon ad sales grow 26% with help from ‘Thursday Night Football,’ machine learning [00:25:10] New Version Of ChatGPT Gives Access To All GPT-4 Tools At Once [00:26:08] Google bets $2B on OpenAI competitor Anthropic AI Tools: [00:26:54] Gifter- Find the perfect gift with this AI-powered app [00:29:04] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:30:38] Google rolls out about this image and more SGE links  [00:32:29] Nightshade - ‘poisons’ artificial intelligence models to combat copyright theft [00:35:28] Google Provides Signs That You're Writing Unhelpful Content Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Joining the show this week is Senior SEO Manager at Sanity.io, Lidia Infante. Lidia has nearly 10 years in the industry and extensive experience in PPC, Headless CMS, and SEO.  Lidia discusses the differentiation between singular and plural keywords, explaining the differences in consumer intent between the two. She emphasizes the importance of understanding Google's perspective on search intent, as singular and plural keywords can indicate different variations in customer motivation. Plus, understand the necessity to pivot your mindset on keyword usage and intent to conform to SGE moving forward. Intent is upon us this week as we determine what the user actually means right here on the EDGE of the Web! Key Segments: [00:00:35] BrightonSEO US Free Tickets: Nov 9, 10 2023 [00:04:04] Introducing Lidia Infante [00:05:29] Lidia's Experience at Brighton SEO [00:07:12] Lidia's SEO Journey [00:17:01] Singular vs. Plural Keywords [00:24:20] How Google Views Customer Intent [00:29:26] EDGE of the Web Title Sponsor: Site Strategics [00:33:37] Pivoting Your Mindset on Keyword Usage and Intent to Conform to SGE [00:37:54] EDGE of The Web Sponsor: Wix  Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: LidiaInfanteM LinkedIn: Lidia Infante