EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Joining the EDGE this week is the founder of Content Hacker and president of Content at Scale, AI specialist Julia McCoy. Julia has been building her $5 million brand since the age of 19 while being named best-selling author eight times. Recently recognized as one of the top 30 content marketers worldwide, Julia shows no signs of slowing down! In this episode, discover how AI continues to reshape the way content is made and learn how writers can leverage artificial intelligence for rapid efficiency and growth. Understand how to expedite your content curation process while still maintaining a ‘human’ element in the eyes of Google. It’s time to turn this AI uprising into an opportunity for rapid optimization this week on the EDGE of the Web! Key Segments: [00:03:10] Introducing Julia McCoy [00:04:49] Julia’s Career Journey [00:07:43] What Role Does AI Have in the Industry?  [00:11:37] EDGE of the Web Title Sponsor: Site Strategics [00:13:14] How is AI Changing the Way Brands Interact with Their Audience?  [00:17:32] When will AI Reach its ‘Breakthrough’ Moment?  [00:22:35] EDGE of The Web Sponsor: Hostinger [00:23:39] What is AIO?  [00:28:10] Prioritizing Expertise in Content [00:30:53] EDGE of The Web Sponsor: Wix  [00:32:15] Utilizing AI as a Content Writer [00:36:30] Could Human Error be Rewarded in the Future?  Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Hostinger: https://edgeofthewebradio.com/hostinger Follow Our Guest Twitter: https://twitter.com/JuliaEMcCoy LinkedIn: https://www.linkedin.com/in/juliaemccoy

Welcome back to News from the EDGE!  Study shows that many top SEOs are concerned about the current state of Google in response to the poor quality, spam-dense SERP as of late. In no effort to solve the situation, Google announces huge Search Quality Rater job cuts moving forward.     In AI news, Zuckerberg sets new goal to create artificial general intelligence (AGI) capable of general cognitive reasoning and independent innovation upon itself… in other words - Skynet. Is AI getting out of control?  Don’t navigate this SERP-ocalypse alone. Join us as we take a look into the past week's SEO action right here on the EDGE of the Web!   News from the EDGE: [00:04:58] If you’re part of the mass eXodus, you can now sponsor an article on LinkedIn! [00:09:41] What’s going to happen to the Quality Raters program if no one is there?  Huge job cuts announced! [00:17:05] EDGE of the Web Sponsor: Site Strategics  [00:18:15] New research study asks if Google Search is getting worse…we all know the answer… AI Blitz: [00:26:58] Mark Zuckerberg’s new goal is creating artificial general intelligence [00:31:33] FDA Clearance Granted for First AI-Powered Medical Device to Detect All Three Common Skin Cancers [00:32:49] OpenAI suspends Dean.Bot AI taking on Biden AI Tools: [00:34:15] Reading Coach [00:38:03] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:39:02] Google Responds To Claims Of Google News Boosting Garbage AI Content Resources: LinkedIn Sponsored Articles Google Job Cuts Google Research Study Mark Zuckerberg AGI Google Boosting AI Garbage Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Former Director of SEO and Digital Strategy at Salesforce and Head of Digital Experience and SEO at Vimeo, Todd Friesen, discusses building a successful SEO crew, navigating obstacles with Google Analytics 4, being proactive about potential traffic loss caused by Search Generative Experience, and the impact of AI on content writers. He also emphasizes the importance of transparency, effective communication, and adapting to changes in SEO. Overall, the podcast offers insights into overcoming challenges in the SEO industry.

A new transition king has been crowned this week as Erin takes the throne. Shh… don’t tell Mordy! After a quick week off the team is back in action with some compelling news this week.  Don’t be fooled, Google author bylines in fact DO NOT influence search rankings despite opposing claims. If you’re still confused, good luck reaching Google ad support as reports show they are at an all time low in efficiency.  Plus, Microsoft and Google are battling as they each make big moves in the Artificial Intelligence space.  We’ve got plenty of courses on the menu this week so grab your bib and get ready for another episode of news from the EDGE of the Web! News from the EDGE: [00:06:04] Is it rock-bottom for Google Ad support? [00:10:19] Breaking news: Author bylines are NOT a ranking factor [00:18:17] EDGE of the Web Title Sponsor: Site Strategics [00:19:35] TikTok is worried that non-skippable videos might hurt their engagement AI Blitz: [00:22:23] Microsoft’s New AI Tools Let Anyone Create Retail Media Content [00:24:55] OpenAI Announces ChatGPT Team For The Workplace [00:25:46] Google unveils new set of AI-powered tools for retailers AI Tools: [00:27:50] Leak: Google launching premium Bard Advanced [00:28:48] Anthropic researchers find AI can learn to deceive [00:29:42] Monetize your audience with your AI companion [00:31:19] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:32:53] Mid-Week Google Search Algorithm Ranking Volatility January 9th & 10th [00:35:11] Large SEO Reddit Community Taken Over By New Moderators [00:36:31] Google Says Ignore Spammy Links From AI-Generated Blogs Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Resources: Anthropic Personage Microsoft AI Tools Google: New AI Tools Search Engine Journal Search Engine Roundtable Search Engine Land Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Former Director of SEO and Digital Strategy at Salesforce and Head of Digital Experience and SEO at Vimeo, Todd Friesen joins the EDGE this week to discuss his approach to building an SEO foundation. With over a decade of industry experience, Todd has become an accomplished SEO strategist and team management guru.  Take a look into typical setbacks that constrain an SEO team from curating long term success. Learn how to unite a marketing and SEO team to create a synergistic system of extended growth.  Todd shares actional practices for developing essential communication skills to propel your career further.  Journey the secrets to a thriving SEO foundation and career growth this week on the EDGE of the Web! Key Segments: [00:03:14] Introducing Todd Friesen [00:09:02] The Rift Between SEO and Marketing [00:13:39] EDGE of the Web Title Sponsor: Site Strategics [00:14:23] What Role Does SEO Really Have in the Marketplace?  [00:17:20] EDGE of The Web Sponsor: Hostinger  [00:20:29] Where Should SEOs Be Focusing Their Career? [00:24:48] EDGE of The Web Sponsor: Wix   [00:25:50] Building Fundamental Communication Skills Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Hostinger: https://edgeofthewebradio.com/hostinger Follow Our Guest Twitter: https://twitter.com/oilman LinkedIn: https://www.linkedin.com/in/toddrfriesen/

Cookie Monster Sorrows Happy New Year, folks! Kick-off 2024 the right way, and get up to date on all the latest SEO and marketing news you missed during the time off.  Kicking things off, Facebook is moving to a cookieless environment as they transition to an internal behavioral tracking system. The company recently announced the rollout of ‘link history’ for all accounts to promote specialized ad targeting of users - but there’s a catch…    Google says cookies are coming to an end. Access to third-party data will soon be unavailable to advertisers, leaving them no choice but to seek behavior-tracking alternatives for the future.  Be ready for a year of extreme volatility! Gear up for a thriving 2024 and stay ahead of the pack as always. Check out all the other early-bird news of the year right here on the EDGE of the Web! News from the EDGE: [00:04:26] Do you prefer opt-in or opt-out for new features? Facebook assumes you want opt out! [00:07:05] Google Ads assures users that support remains steadfast while 'big' AI improvements are on the horizon. [00:11:44] EDGE of the Web Title Sponsor: Site Strategics [00:14:10] 90% of small and medium-sized businesses are concerned about losing the same thing… find out what it is! AI Blitz: [00:18:01] Google is bringing AI to Android Auto for some reason [00:20:27] Beyond SEO: John Mueller On AI-Generated Images & Stock Photography [00:21:57] Over 2 months, by feeding every word Seligman had ever written into cutting-edge AI software AI Tools: [00:25:48] PatternedAI - Generate unique patterns for your product using AI! [00:27:44] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:30:21] Google New Years Eve Search Algorithm Update [00:31:30] Bing Tests Copying Google's Knowledge Panel Design [00:33:10] Wharton Professor, Ethan Mollick, On The Decay Of Internet Search  Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks

In this episode, the hosts discuss topics such as the 2024 listicle apocalypse, AI drama with Chat GPT and The New York Times, Burger King's hangover-detecting robots, SEO's 2024 crystal ball, Google's ad experiments, and WordPress' competitive platform exodus guides. They also cover important search trends of 2024, limitations of AI-generated summaries, the impact of featured snippets on search results, and the future of AI in business.

Welcome back to the EDGE! Retail Media expert, Elizabeth Marsten, is back for her second segment this time to talk about the impact data has on the retail marketing and e-commerce industry.  Elizabeth helps you navigate the high intent consumer funnel, explaining how retail media is leveraging data to form predictive purchasing models. We evaluate ways in which corporations are addressing significant privacy concerns surrounding big data, and third-party cookies to predict consumer behavior.  The third wave of marketing is imminent! Join us this week as Elizabeth Marsten showcases the strength of user data in a retail media network and e-commerce setting right here on The EDGE of The Web! [00:02:58] Introducing Elizabeth Marsten [00:04:12] Who are Key Influencers in Retail Media?  [00:06:38] Understanding the High Intent Consumer [00:11:22] EDGE of the Web Title Sponsor: Site Strategics [00:13:19] How Can You Predict Consumer Purchasing?  [00:16:42] Demonstrating Products in Real Time With Livestream Shopping [00:21:10] EDGE of The Web Sponsor: Hostinger [00:22:13] Data Privacy and Surveillance Moving Forward [00:25:40] Implications of Targeting Consumers Based on Highly Personal Data [00:29:37] Is There a Governing Body Ensuring Ethical Practices Throughout the Retail Media Industry?  [00:31:33] EDGE of The Web Sponsor: Wix  [00:33:10] Are We Going To Lose Third-Party Cookie Access?  [00:34:14] Final Pro Tip From Elizabeth Marsten Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Hostinger: https://edgeofthewebradio.com/hostinger Follow Our Guest Twitter: https://x.com/ebkendo?s=20 LinkedIn: https://www.linkedin.com/in/elizabethmarsten/

A four-time guest of the EDGE and VP of commerce strategic services at Tinuiti, Elizabeth Marsten, joins the show this week to explore the profound landscape of retail media network marketing. Elizabeth stands out as a distinguished Digital Marketing expert with extensive experience in e-commerce and online marketplaces.  Discover the essence of Retail Media Networks and explore how the retail industry giants leverage strategies for optimized results. Elizabeth describes the extreme levels of personalization retail media generates, outlining how personalization is expected to skyrocket. Grasp the vast scale of Retail Media Networks, and learn how data-driven positioning has become a centerpiece of digital marketing this week on The EDGE of The Web! Key Segments: [00:03:34] Introducing Elizabeth Marsten [00:05:40 ] How Elizabeth Got Into Retail Marketing [00:08:16] EDGE of the Web Title Sponsor: Site Strategics [00:09:03] How has the Digital Marketing Industry Evolved in Recent Years?  [00:11:29] What Are Retail Media Networks?  [00:17:20] EDGE of The Web Sponsor: Hostinger [00:18:25] Digital Commerce Category Leading All Others [00:22:28] How Personalized is Retail Media?  [00:25:26] EDGE of The Web Sponsor: Wix  [00:26:38] Fully Immersive Virtual Shopping  [00:34:46] Bringing the Real World Connection to Marketing [00:36:51] How Does a Small Business Leverage Retail Media?  Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Hostinger: https://edgeofthewebradio.com/hostinger Follow Our Guest Twitter: https://x.com/ebkendo?s=20 LinkedIn: https://www.linkedin.com/in/elizabethmarsten/ Resources Tinuiti Retail Media: The 4 Pillars Amazon Advertising

Rock, Paper, Scissors - Shoot! Listen in as we're joined by Crystal Carter, head of communications at Wix, to discuss the world of SEO and digital marketing, focusing on Google's latest AI model, Gemini. We cover the model's various versions, its potential to impact search and creative industries, and how Google may have pushed the envelope of reality a little bit with the tool's debut video.  Covering other AI and marketing news, including X's chatbot, Grok, the AWS and NVIDIA partnership for advanced generative AI, and the discussion about the SEC's probe into investment advisors' use of AI and the potential risks involved. News from the EDGE: [00:03:09] Unveiling Gemini: Google's Latest Innovation and Bard's Gemini Pro Upgrade [00:13:16] Meet Grok: The New ChatGPT Competitor Launched by X [00:18:45] EDGE of the Web Title Sponsor: Site Strategics [00:19:18] Landmark Decision: Jury Rules Google Guilty of Unlawful Monopoly in App Store Battle [00:23:06] EDGE of The Web Sponsor: Hostinger AI Blitz: [00:24:19] AWS and NVIDIA expand partnership to advance generative AI [00:25:54] SEC Probes Investment Advisers’ Use of AI AI Tools: [00:28:17] Freeflo- Create better AI images with beautiful, free and endlessly reusable style prompts for Midjourney, Clipdrop, Firefly and DALL-E [00:30:45] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:31:42] Barry Blast 1: Report: Google Local Ranking Now Looks If A Business Is Open Or Closed (Business Hours) Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site  Inlinks https://edgeofthewebradio.com/inlinks Hostinger https://edgeofthewebradio.com/hostinger   Follow Us: Twitter: @ErinSparks Twitter: @CrystalontheWeb Twitter: @TheMann00 Twitter: @EDGEWebRadio   #StandwithUkraine edgeofthewebradio.com/ukraine