661 | News from the EDGE | Week of 2.12.2024

Google has taken a stand on fake reviews with a new reviews spam algorithm, claiming to have removed over 170 million policy-violating reviews in 2023 - a 45% spike from years past. But numbers are hard, right? How much did they actually increase? 

AI is jumping the gun! As silly as it may sound, you might want to check the web for a premature AI-generated obituary of yours because if you find one… you’re not the first!

Please, it’s time to let go of the disavow tool finally. 

Catch up on all the greatest SEO news happening this week, as always, here on the EDGE of the Web!

News from the EDGE:

[00:03:52] New AI Algorithm Takes Down 45% More Fake Reviews In 2023!

[00:09:18] Tracking Paid And Organic Traffic In GA 4 Just Got A Little Easier 

[00:10:06] EDGE of the Web Sponsor: Site Strategics 

[00:11:50] New Bulk Email Regulations from Google and Yahoo

AI Blitz:

[00:16:43] The UK is Outpacing the US for AI Hiring

[00:18:01]  AI-generated Obituaries Litter Google Search

[00:21:09] "AI native" Gen Zers are Comfortable with AI

AI Tools:

[00:24:28] Diet Helper: ChatGPT Prompt for Healthier Living

[00:26:26] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:29:08] Google: You Won't Get Your Rankings Back By Disavowing Toxic Links

[00:31:48] Google: EEAT Isn't A Ranking Factor Nor A Thing That Factors Into Other Factors

Thanks to our sponsors!

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Resources: 

• Google says it took down 45% more fake reviews in 2023 thanks to new algorithm
• Google Analytics 4 adds new dimensions for measuring paid and organic traffic
• New rules for bulk email senders from Google, Yahoo: What you need to know
• The UK is outpacing the US for AI hiring
• Websites with seemingly AI-generated obituaries litter Google search, sometimes listing living people as deceased and turning private individuals into clickbait 
• "AI native" Gen Zers are comfortable on the cutting edge
• Diet Helper: Your smart, personalized path to healthier eating.
• Google: You Won't Get Your Rankings Back By Disavowing Toxic Links
• Google: EEAT Isn't A Ranking Factor Nor A Thing That Factors Into Other Factors

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