EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Guest Daniel K. Cheung is back on the show with host Erin Sparks to discuss his deep apprehension about Structured Data. Plus, Daniel shares different properties he uses when writing his custom schema. Referencing, Nesting, Links, and Validation are all in today's segment of the EDGE!  Key Segments [00:03:05] Daniel K. Cheung Background Intro [00:05:50] Recommended Tools for Creating and Validating Schema  [00:09:18] Why Use Wiki Data When Relating Topics on a Per Page Level?  [00:13:13] Significant Links & Related Links… What are they?  [00:15:22] “Is Part Of” Properties  [00:17:21] Nesting Your Business Details in Schema  [00:19:45] Demonstrating E-E-A-T for authors, contributors, and editors  [00:24:41] What Are The Drawbacks To Executing Schema With Third-Party Tools?  [00:29:15] Structured Data Pro Tip From Daniel K. Cheung  Thanks to our Sponsors! Site Strategics http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest https://www.danielkcheung.com.au/ https://twitter.com/danielkcheung  https://au.linkedin.com/in/danielkcheung Links for Your Schema Dev Time: JSON-LD Playground Schema Data Validation Classy Schema DiffBot

Episode 600 folks… we made it! Today’s news brings a full package of AI, along with Mordy’s catastrophic effort in attempting a screenplay. Some experiments came out of this episode to compare query results from ChatGPT, Bard, and Bing.  New updates to Reddit, and LinkedIn, as well as more AI news! The AI ball keeps rolling on this special 600th episode of News from the EDGE! !600! Thanks to everyone for giving us support over the years. News from the EDGE: [00:01:29] EDGE’s 600th Episode! [00:06:36] ChatBot Players: Three Different Chatbots Take on the News… What Could Go Wrong? [00:12:03] EDGE of the Web Title Sponsor: Site Strategics AI Blitz: [00:13:15] Reddit Launches New Ad Products To Boost Conversions [00:17:14] Linkedin Ads Rolling Out Generative AI [00:18:25] Researchers Warn That ChatGPT Can Be Used To Spread Malicious Code [00:20:35] AI Will Be Built Into All Of Meta’s Products [00:22:23] ChatBot Players: Trying the AI Scripts One Last Time AI Tools: [00:30:50] Roast - Uses AI to Optimize Your Dating Profile [00:31:25] Bard - Google Chrome Chat Box Extension [00:31:58] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Barry Blast from Search Engine Roundtable: [00:33:29] Barry Blast 1: Google Generative Experience Gets A Quality Update And Major Speed Boosts [00:34:22] Barry Blast 2: Google Ads Industry-Wide Blocks for Trademarks Are Going Away Thanks to our Sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Looking to explore the capabilities of structured data? Interested in developing and understanding the concept of schema? Guest Daniel K. Cheung is welcomed onto the show to discuss his recent embarkment into the proliferate world of schema. Enjoy as host Erin Sparks and Daniel enter a rabbit hole in the discussion of Nested Schema, Semantic SEO, Entity Maps, and more on this exciting episode of the EDGE! Key Segments [00:02:58] Introducing Semantic SEO Consultant, Daniel Cheung [00:10:13] Evolution of SEO: How Google Operates Beyond Keywords [00:13:44] Why are SEO’s Struggling to Adapt to Structured Data? [00:16:47] Entity Maps of Schema Markup  [00:19:19] EDGE of the Web Sponsor: edgeofthewebradio.com/site [00:21:37] Nested Schema and Where to Use It [00:26:02] What is the Importance of the About Property in Schema? [00:32:01] EDGE of the Web Sponsor: edgeofthewebradio.com/wix [00:32:45] What to Avoid Mentioning in Schema Markup [00:35:22] Difference Between Significant Links and Relevant Links Thanks to our Sponsors! Site Strategics http://edgeofthewebradio.com/site  Wix: http://edgeofthewebradio.com/wix  Follow Our Guest https://www.danielkcheung.com.au/ https://twitter.com/danielkcheung https://www.facebook.com/= https://au.linkedin.com/in/danielkcheung

Erin jumped out of this week’s news to go into the wilderness where there is no AI, and Mordy brought even more of it to the show. News articles for The Verge and Search Engine Land, as well as CBS News and Search Engine Roundtable. We’re getting wrapped up in AI here, but there’s going to be more to come next week! Oh yeah - tweet Mordy more SGE examples, would ya? He loves it. News from the EDGE: [00:02:55] How’s that new Generative AI search result going for you…. S…l…o…w…l…y? [00:07:43] EDGE of the Web Title Sponsor: Site Strategics [00:09:04] Which video platform is the most profitable for the creators? AI Blitz: [00:11:25] We turned Search Engine Land into a chatbot [00:13:48] Google Bard now can use your device’s precise location for more relevant local results [00:14:01] Bing Chat gains Android home widget and improved sports scores [00:15:59] Americans Know About ChatGPT But Few Use It, Survey Finds [00:17:45] AI eliminated nearly 4,000 jobs in May, report says AI Tools: [00:20:47] HireAI [00:23:22] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Barry Blast from Search Engine Roundtable: [00:24:54] Google Rolling Out Multiple Featured Snippets On Desktop Search [00:26:19] Bing Teases Bing Chat Webmaster Tools Reporting - It's Almost Ready [00:27:17] Microsoft: Bing Chat To Work On All Browsers Soon Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

More AI and Google for you! We’ve got the latest news from Google recently, with some interesting forecasting for what Google could evolve into by 2033. There is lots of interesting news in Artificial intelligence, including an increase in AI scams to keep an eye out for. Sit back and enjoy this feature of News From the EDGE!  News from the EDGE: [00:04:35] Google Marketing Live 2023, Everything You Need to Know LINK [00:07:57] Google Search Console Performance Report Delayed LINK [00:09:11] EDGE of the Web Title Sponsor: Site Strategics [00:10:20] Google Search of Today Won’t Exist in 10 Years LINK AI Blitz: [00:12:42] Google Opens Access to Search Generative Experience Today LINK [00:15:28] New Superbug-Killing Antibiotic Discovered Using AI LINK [00:17:35] Meta’s Speech AI Models Support over 1,100 Languages LINK [00:20:23] AI Scams Targeting Older Americans LINK AI Tools: [00:24:40] Zipchat - AI Chatbot Powered By GPT-4 LINK [00:25:06] Logic Loop - Query Your Data Conversationally LINK [00:26:04] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Barry Blast from Search Engine Roundtable: [00:28:20] Barry Blast 1: Google Announces New Topic Authority System LINK [00:29:20] Barry Blast 2: Google Has Done it’s Last Mobile-First Indexing Switch After 6 Years LINK Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Get a deeper understanding of schema markup with guest Martha van Berkel, Co-Founder of SchemaApp. Martha gives her insights into validating your schema as well as her suggested approach to updating your existing schema. Plus, some exciting new innovations on SchemaApp to best utilize your SEO presence. It’s all things structured data, here on this episode of the EDGE of the Web podcast! Key Segments [00:02:34] Introducing Martha van Berkel [00:06:52] How Often Should You Review Existing Schema?  [00:11:32] EDGE of the Web Title Sponsor: Site Strategics [00:13:43] The Process of Validating your Schema  [00:18:23] What is Schema Performance Analytics? [00:21:41] Difference Between Onsite and External Schema Libraries [00:26:00] EDGE of the Web Sponsor: Wix [00:31:21] SchemaApp Highlighter [00:33:02] Advice for Aspiring Technology Innovators Thanks to our Sponsors Site Strategics http://edgeofthewebradio.com/site  Wix: http://edgeofthewebradio.com/wix  Follow Our Guest Twitter: @marthavanberkel LinkedIn: SchemaApp Martha van Berkel YouTube: SchemaApp

Judith Lewis joins the EDGE team this week to jump into ALL the news we cover. We cover articles from the The Verge, Wall Street Journal, CNN and Search Engine Journal. We’re full up with AI News as well as 3 Barry Blast articles from Search Engine Journal. A full tank - no wonder we’re late on delivery (sorry)! News from the EDGE: [00:04:13] Another search engine hopeful bites the dust [00:09:50] HUGE fine for Meta in the EU [00:15:17] EDGE of the Web Title Sponsor: Site Strategics [00:16:04] TikTok bans have started in the US- just at one state so far [00:21:05] Google’s AI Regulation Wishlist AI Blitz: [00:26:05] OpenAI CEO On AI Oversight: From Disinformation To Data Privacy [00:27:24] OpenAI launches a free ChatGPT iOS app [00:28:41] Apple Bans Employees From Using ChatGPT [00:30:43] AI Tool: BytePods- AI generated daily podcasts [00:32:46] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Barry Blast from Search Engine Roundtable: [00:33:52] Barry Blast 1: Microsoft Bing Cars For Sale Adds "No Accidents" Label [00:37:02] Barry Blast 2: Google Tests New Product Details & Links In Web Search [00:39:11] Barry Blast 3: Google Helpful Content Update Can Demote & Now Promote Content Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

It’s time to own your knowledge graph! Martha van Berkel of SchemaApp shares her perspective on the history of structured data, its pitfalls, and its stabilization. Listen in as she helps guide us in understanding the concept of semantic relationships, but more importantly, hear her call! Get back to BASICS! SchemaApp is trying to train the world, and you can dive in with the CEO of a really fantastic tool! [00:02:21] Introducing Martha van Berkel’s schema journey [00:08:00] How important is Structured Data in SEO? [00:08:39] History of Structured Data for Websites [00:10:15] The Moment the Chaos Stopped [00:11:46] Schema.org: One Ring to Rule Them All [00:15:21] The Definition of Semantics [00:16:51] Think About Schema like the Biological Classification [00:17:36] Solving Schema at Scale [00:19:30] Reporting on the Value of Structured Data Deployment [00:23:16] EDGE of the Web Title Sponsor: Site Strategics [00:24:40] It’s Not Google’s Knowledge Graph, It’s Yours [00:30:06] Friends Don't Let Friends Schema Spam [00:32:48] We Need to Go Back To Basics [00:34:01] Training the World [00:35:37] EDGE of the Web Sponsor: Wix [00:37:15] Schema is Your First Communication with Google Thanks to our sponsors! Site Strategics http://edgeofthewebradio.com/site  Wix: http://edgeofthewebradio.com/wix  Follow Guest Twitter: @marthavanberkel LinkedIn: SchemaApp Martha van Berkel YouTube: SchemaApp

Hot after the search announcement at Google I/O conference, Erin, Mordy and Jacob roll through the slew of changes that are coming to SEO. Search Generative Experience will be the coin of the realm, and SEO tools are in red alert! We go through stories from The Verge, Search Engine Land and a series of AI news items. Always a hat tip to Barry Schwartz from Search Engine Roundtable, the SEO prophet. News from the EDGE: [00:02:58] The AI Takeover of Google Search [00:18:58] What are Ads Going to Look Like in SGE? [00:21:17] EDGE of the Web Title Sponsor: Site Strategics [00:22:29] Googles Ad Transparency Center  AI Blitz: [00:24:01] AI experts sound alarm on technology going into 2024 election: ‘We're not prepared for this’ [00:27:48] Amazon working on AI tools to generate videos, images for advertisers [00:28:19] OpenAI rolls out more than 70 ChatGPT plugins including Internet access [00:28:36] Meta Announces AI-Powered Tools To Streamline Ad Processes [00:28:39] Airtable AI Makes Modern AI Accessible Across the Enterprise [00:28:51] AI Girlfriend: This influencer is making $1/minute with a bot trained on her voice [00:30:39] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Barry Blast from Search Engine Roundtable: [00:32:28] Google: Invalid Schema Markup Doesn't Hurt You [00:33:50] Google Reiterates: Google Analytics 4 Deadline Is Not Changing [00:35:29] Google I/O Search Algorithm Ranking Update - Unconfirmed Thanks to our Sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

EDGE of the web host Erin Sparks welcomes back guest Areej AbuAli on this episode. Are you in control of your indexing on Google? Areej gives her professional insight on being in control of your indexability on Google. Bonus: Impact of ChatGPT to SEO’s? Tune in as they discuss the current state of Google’s approach on indexing… right here on the EDGE! [00:02:40] Introducing Areej AbuAli  [00:04:07] Controlling Crawlability and Indexability [00:07:37] Google Filtering Indexing? [00:09:50] Google’s Control on Content [00:12:17] EDGE of the Web Title Sponsor: Site Strategics [00:13:06] Utilizing ChatGPT at Scale  [00:17:13] The Ethical Dilemma surrounding AI  [00:19:00] EDGE of the Web Sponsor: Wix [00:20:57] What Tools Strengthen your SEO Content? [00:24:46] Tips to Aspiring Tech SEO’s  [00:29:08] Areej AbuAli pro advice   Thanks to our sponsors! Site Strategics https://www.sitestrategics.com Wix: http://edgeofthewebradio.com/wix Follow Guest https://www.twitter.com/areej_abuali https://www.linkedin.com/in/areejabuali/ womenintechseo.com crawlina.com