EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

It’s Here, the AI Blitz section of News from the EDGE. We’ve fought it long enough, now AI News has its own section. We go through a slew of news in digital marketing as well as delve into the fast-moving topics of AI. AI tools will be a regular go-to, making your digital marketing week even more distracting! Join us as we join the Borg! Resistance is Futile….and ChatGPT has a lot to say when going on dates! News from the EDGE: [00:01:59] Really Bad Dad Jokes from Mordy [00:03:12] Leaked over a Google- “We are losing the AI battle” - LINK [00:09:23] EDGE of the Web Title Sponsor: Site Strategics [00:10:02] Could the 10 blue links be going away? - LINK AI Blitz: [00:19:35] Warren Buffet’s Take on AI - LINK [00:21:09] OpenAI’s New Text-to-3D Model - LINK [00:21:58] Announcing the Next Wave of AI Innovation with Microsoft Bing and Edge - LINK [00:23:25] OpenAI’s U-Turn: Not Training GPT-4 On API Customer Data - LINK [00:24:39] ChatPDF (SEO Audit data to Summaries) - LINK [00:25:31] Ray Kurzweil Rebuts Calls To Pause AI Research - LINK Barry Blast from Search Engine Roundtable: [00:27:48] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:28:28] Barry Blast 1: Google Video Structured Data No Longer Requires Descriptions - LINK [00:29:31] Barry Blast 2: Google: It's A Terrible Idea To Disavow Links Based On Third-Party Metrics - LINK Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

It’s time to move to GA4, folks! Google Analytics 4 is upon us - and it’s time to get migrating! We cover a number of articles, but none more important than: (1) Update your WPCode plugin now and, (2) Get to GA4 fast…..the end is nigh! Great articles from Roger Montii, Nicole Farley and, of course, Barry Schwartz. News from the EDGE: [00:05:25] WordPress plugin compromised again! [00:12:40] EDGE of the Web Title Sponsor: Site Strategics [00:13:22] Universal Analytics is still on schedule to shut down on July 1st, but data is available for one more year! [00:16:56] Pinterest and Amazon are partnering with ads [00:19:27] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:20:25] Volatility from the April 2023 Google Reviews Update Barry Blast from Search Engine Roundtable: [00:26:39] Barry Blast 1: Is Google Search Rewriting More Titles Again? [00:28:28] Barry Blast 2: Google Search Update Fixes Some Problematic Site Names [00:29:55] Barry Blast 3: Many SEOs Are Worried About Their Jobs Since Generative AI & AI Search Helpful Links: Google Analytics Setup The Ultimate Guide for setting up a Google Analytics 4 property Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Erin Sparks welcomes guest Areej AbuAli, founder of Crawlina and Women in Tech SEO, to discuss her entrepreneurial journey, what it’s like to grow a community from scratch, the importance of mentorship, and some of the challenges women face in the SEO industry. Join them as they explore what it’s like being an entrepreneur. . . on the EDGE! [00:02:43] Introducing Areej AbuAli [00:05:25] Interest in Technical SEO [00:07:36] Computer Engineering and SEO? [00:08:54] Education in SEO [00:11:01] Enterprise vs. Mid Market/SMB [00:14:35] Technical SEO for the Enterprise [00:16:13] EDGE of the Web Title Sponsor: Site Strategics [00:17:10] The Entrepreneurial Journey [00:19:57] Women in Tech SEO Community [00:22:52] The Challenges of Being a Woman in SEO [00:26:47] EDGE of the Web Sponsor: Wix [00:27:21] Women in Technical SEO Festival [00:29:15] WTS Mentoring Focus [00:33:17] EDGE of the Web Sponsor: SE Ranking [00:34:25] Going International Thanks to our sponsors! Site Strategics https://www.sitestrategics.com Wix: http://edgeofthewebradio.com/wix SE Ranking: https://edgeofthewebradio.com/seranking Follow Guest https://www.twitter.com/areej_abuali https://www.linkedin.com/in/areejabuali/ womenintechseo.com crawlina.com Would love it if you'd give us a rating on ratethispodcast.com/edge!

Is Google really retiring its ranking factors of mobile-friendliness, page speed, site security, and on-page experience? What will Facebook do for customers who saw a 500% increase in their CPMs over the weekend because of the bug in their system? These topics and many others are explored by Erin Sparks, Jacob Mann, and Mordy Oberstein on this episode of the EDGE! News from the EDGE: [00:05:45] Retired Ranking Systems Grow as Google Gets Rid of Mobile-Friendly, Page Speed, Secure Sites, and Page Experience Metrics [00:12:38] EDGE of the Web Title Sponsor: Site Strategics [00:13:44] Did You Wake Up Sunday (Or Worse, MONDAY) With a Bit of a Budget Freak Out Over Your Facebook Ads? [00:15:31] New Rules Being Rushed Into Existence by Global Leaders While AI Chatbots and Tools Continue to Grow [00:20:55] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:22:28] Here Is What Changed With The Google Helpful Content Guidance - Page Experience & More  [00:24:45] Google Reviews Update Heats Up Again [00:26:25] Google Bard Drafts More Varied & Bing Chat Math Formulas Nicer  Resources Video: The AI Dilemma Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Would love it if you'd give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine

What is marketplace SEO? Is it the same as e-commerce SEO? Not necessarily.  Listen to this episode to hear guest Brodie Clark, SEO consultant, discuss the unique challenges with marketplace SEO and what makes it different than e-commerce SEO. Lastly, he and Erin Sparks opine on what the SEO community needs to thrive today. Now let’s join the SEO marketplace and talk marketplace SEO. . . on the EDGE! [00:00:34] Reintroducing Brodie Clark [00:01:48] Marketplace SEO [00:09:39] Top 5 Points for Marketplace SEO [00:15:22] EDGE of the Web Title Sponsor: Site Strategics [00:16:07] Google's Choosing Not to Index Sometimes [00:19:36] User-Generated Content [00:21:57] EDGE of the Web Sponsor: Wix [00:22:31] Localized Content Strategy in Marketplace SEO [00:24:44] Unique Content [00:28:03] What Does the SEO Community Need to Thrive [00:33:04] EDGE of the Web Sponsor: SE Ranking [00:34:38] Fear of Scrutiny Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Wix https://edgeofthewebradio.com/wix SE Ranking https://edgeofthewebradio.com/seranking Follow Guest https://www.twitter.com/brodieseo https://brodieclark.com/notes/ https://www.linkedin.com/in/brodieclark/ https://brodieclark.com/marketplace-seo/ Would love it if you'd give us a rating on ratethispodcast.com/edge!

Have you heard about Google’s new Project Magi? Word is that GA4 was just updated to include “one per session” conversion tracking. Jacob Mann, Mordy Oberstein and Erin Sparks tackle these news topics and dive into Google’s latest product review update, its video thumbnail update, and more. Check out the digital marketing news for this week. . . on the EDGE! News from the EDGE: [00:03:50] Google is Developing a New Search Engine and Working on Additional Search Features through Project Magi [00:11:54] GA4 Update Introduces "Once Per Session" Conversion Counting Method to Enhance User Experience [00:14:27] EDGE of the Web Title Sponsor: Site Strategics [00:15:03] Google's April 2023 Update Prioritizes User Experience in Reviews [00:20:03] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:21:12] Google: Most Links SEOs Make To Gain Rankings & Manipulate Search Are Ignored [00:23:43] Google: Just Because A Site Is Good Now, Doesn't Mean It Won't Degrade In Search Quality Later [00:25:16] Google Removes Video Thumbnails In Search Results When Video Is Not Main Content Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @TheMann00 Twitter: @MordyOberstein Twitter: @EDGEWebRadio Would love it if you'd give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine

How have Google’s rich snippets and knowledge graphs evolved over time? What impact will generative AI have on the SERP? What tools can we use to detect AI-written content? Guest Brodie Clark, SEO consultant, and host Erin Sparks explore these questions and many more. Join us for some SEO tomfoolery on this episode of the EDGE! [00:00:39] Introducing Brodie Clark [00:04:45] Living the Agency Life [00:06:41] Making the Transition to a Solo Consultancy [00:09:33] Exceeding Expectations [00:12:07] EDGE of the Web Title Sponsor: Site Strategics [00:15:03] AI & SEO [00:21:04] EDGE of the Web Sponsor: Wix [00:21:38] AI Hallucinations  [00:23:47] AI Detection Tools [00:24:53] Changing Topography of the SERP  [00:28:52] SERP Timeline Resource [00:31:54] EDGE of the Web Sponsor: SE Ranking [00:33:36] You Must Stay on the SERP [00:36:40] Google's AI Web Stories [00:38:44] What are the Best Recent Featured Snippets? Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Wix https://edgeofthewebradio.com/wix SE Ranking https://edgeofthewebradio.com/seranking Follow Guest https://www.twitter.com/brodieseo https://brodieclark.com/notes/ https://www.linkedin.com/in/brodieclark/ AI Detection Tools originality.ai copyleaks.com contentatscale.ai writer.com Would love it if you'd give us a rating on ratethispodcast.com/edge!

If Facebook enters the AI chat space will he call it ZuckBot? What are Google’s Quality Raters doing with Bard and is it coming to the most popular search engine anytime soon? Jacob Mann and Erin Sparks explore these questions and dive into whether or not Google’s latest core update impacted local search, it’s use of pattern recognition when crawling, and more. Check out the digital marketing news for this week. . . on the EDGE! News from the EDGE: [00:03:28] Meta to Release it’s Own Generative AI this Year. Will it be Named Mark Zuckerberg? [00:07:23] EDGE of the Web Title Sponsor: Site Strategics [00:08:47] Google’s Quality Raters are Keeping Busy with Having to Rate Lousey Chatbot Responses [00:18:45] Bard is Not… Wait, No… Bard *IS* Search? [00:24:26] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:26:00] Google March 2023 Broad Core Update Impact Local Rankings? [00:27:57] Google: We Learn How To Crawl Your Site's URL Patterns [00:30:12] Google: People Searching For Your Brand With Keywords Don't Help You Rank The AI Dilemma Video https://www.youtube.com/watch?v=xoVJKj8lcNQ Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower Follow Us: Twitter: @ErinSparks Twitter: @TheMann00 Twitter: @EDGEWebRadio Would love it if you'd give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine

What impact will AI have on marketing and advertising in 2023? Is Discord a viable marketing channel? What’s it take to build a successful podcast? Join Erin Sparks and guest Greg Finn, partner at Cypress North and host of the Marketing O’clock podcast, as they answer these questions and many more on this episode of the EDGE podcast! [00:00:35] Reintroducing Greg Finn [00:01:48] Marketing O’Clock [00:05:38] Discord Community [00:09:42] EDGE of the Web Title Sponsor: Site Strategics [00:11:14] The Discipline of Recording a Podcast [00:13:18] Lessons from the First Year of Podcasting [00:15:56] AI Content and It’s Use in Paid Advertising [00:18:29] EDGE of the Web Sponsor: Wix [00:24:37] Data Studio to Looker [00:25:36] EDGE of the Web Sponsor: SE Ranking [00:26:50] 2023 Digital Marketing and AI Predictions [00:29:03] What Excites/Bugs You About Your Industry? Thanks to our sponsors! Site Strategics https://www.edgeofthewebradio.com/site  Wix https://edgeofthewebradio.com/wix SE Ranking https://www.edgeofthewebradio.com/seranking Follow Guest https://www.twitter.com/gregfinn https://cypressnorth.com/ https://marketingoclock.com/ https://searchengineland.com/author/greg-finn https://www.linkedin.com/in/gregfinn/ Would love it if you'd give us a rating on ratethispodcast.com/edge!

Not a week goes by when we’re not talking about AI these days. Elon Musk and Steve Wozniak say the tech world should put a six-month pause on the development of systems smarter than GPT-4 until an independent or government body can oversee it. . . AKA regulations. Are ads coming to generative AI? Did you know Google is moving employees around to beef up its Bard division? All this digital marketing news on more. . . on this episode of the EDGE! News from the EDGE: [00:05:12] You Know What’s Missing from All these AI Chats? Ad Recommendations  [00:09:06] Elon Musk Finds Out He Is Behind on Tech, Requests the Whole World Takes a Time Out [00:14:52] EDGE of the Web Title Sponsor: Site Strategics [00:15:53] Google Moving Employees Around in an Attempt to Save Face with Bard [00:17:48] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:19:45] Google Maps Can Detect Fake Phone Numbers in Photos and Remove Them [00:22:12] How the March 2023 Google Core Update Compared to Previous Core Updates [00:26:56] Google Perspectives, About This Author & More Goes Live  Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Would love it if you'd give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine