EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

616 | Unveiling the SEO Mindset: Candid Conversations on Imposter Syndrome, Burnout, and Anxiety

Aug 14, 2023

SEO Mindset podcast host, Sarah McDowell, discusses the struggles of SEO professionals in a candid conversation. Topics include impostor syndrome, burnout, and self-doubt. Sarah shares her journey from studying dance to becoming an SEO manager. She emphasizes the importance of embracing discomfort, maintaining work-life balance, and setting boundaries in the SEO field. The podcast also explores entry points into the industry, challenges of explaining SEO to non-technical individuals, and the significance of connecting and helping others in the web development and SEO community.

38:53

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Episode guests

Sarah Mcdowell

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Quick takeaways

The SEO Mindset podcast provides a platform for open and honest conversations about imposter syndrome, burnout, anxiety, and self-doubt in the SEO industry, aiming to show professionals that they are not alone in their struggles.

To manage the constant influx of information and updates in the SEO industry, it's important to take regular breaks, practice deep breathing, and focus on a defined strategy and roadmap to avoid burnout and maintain a healthy work-life balance.

Deep dives

The SEO Mindset: Filling a Gap in the Industry

Sarah McDowell and Tasman Suleiman identified a gap in the market for a podcast focused on personal growth, career development, mindset, and mental health in the SEO industry. Many people in the industry struggle with imposter syndrome, burnout, anxiety, and self-doubt. The SEO Mindset podcast provides a platform for open, honest conversations about these topics, aiming to show that professionals are not alone in their struggles. The podcast covers various subjects related to personal growth, not just limited to SEO, making it accessible and beneficial to a wider audience.

Introduction

4min

Starting in SEO and Combining Passions

14min

Challenges of Explaining SEO and the Importance of Supportive Community

5min

Connecting and Helping Others in the Web Development and SEO Community

5min

Staying Calm and Sticking to the True Path in SEO

12min

Give a warm welcome to this week's guest Sarah Mcdowell! Sarah works as the SEO Manager at podcast management and monetization platform, Captivate, as well as host of her own podcast SEO Mindset.

Realizing the common struggles faced by SEO professionals, such as impostor syndrome, burnout, and self-doubt, Sarah and her co-host Tazmin Suleman saw an opportunity to create a platform for open and honest conversations.

Thus, the SEO Mindset podcast was born, addressing topics ranging from personal growth to mental health and career development. It has been running for a year now, featuring engaging episodes where the hosts and guests dig deep into specific subjects. The goal? To shed light on the often overlooked areas of the industry and let everyone know that they are not alone in their challenges.

In this episode, Sarah shares her journey from studying dance in university to becoming an SEO manager at Captivate. She opens up about her struggles with impostor syndrome and the importance of embracing discomfort to overcome it. She also provides valuable insights on maintaining a healthy work-life balance and setting boundaries, all while navigating the constant influx of information in the SEO field.

So, grab a cup of coffee, sit back, and join us as we explore the world of SEO with Sarah McDowell on this inspiring episode of EDGE of the Web. Let's dive in!

Key Segments:

[00:01:54] Introducing Sarah McDowell

[00:04:54] Understanding What the SEO Mindset is All About?

[00:16:16] EDGE of the Web Title Sponsor: Site Strategics

[00:17:02] Significance of Actually Getting Stuff Done

[00:20:19] Sarah’s Most Difficult Topic to Work on, For Personal Growth as an SEO

[00:24:46] EDGE of the Web Title Sponsor: Brightlocal

[00:25:45] How Do You Manage The Constant Change of Information as an SEO?

[00:30:05] EDGE of The Web Sponsor: Wix

[00:30:49] Best Advice For a Healthy Work-Life Balance

Thanks to our Sponsors!

Site Strategics http://edgeofthewebradio.com/site