Collective Clicks: Digital Marketing for Real Estate Investors

Ever wonder why some businesses seem to grow effortlessly while others struggle? The secret might be simpler than you think. Today, we're diving into the world of split testing - a powerful tool that can supercharge your business growth. But forget the complicated jargon and fancy theories. We're breaking it down into seven simple rules that anyone can use. Whether you're running a small startup or managing a big team, these practical tips will help you make smarter decisions and see real results.Brandon Bateman is joined by marketing expert Garret Cragun who will be sharing real-world examples, common pitfalls to avoid, and easy ways to get started. So if you're tired of guessing what works and want to start seeing actual improvements in your business, stick around. This episode might just change the way you think about growing your company. Let's dive in!00:00 - Introduction and welcome01:00 - The importance of split testing for business growth02:30 - Rule 1: Start with an actionable hypothesis05:00 - Different types of marketers and approaches07:00 - Rule 2: Only change one thing in a test10:30 - Rule 3: Test samples during the same time period13:30 - Rule 4: Every test needs a numerator and denominator16:00 - The math behind A/B testing and statistical significance21:00 - Common mistakes in interpreting test results24:00 - Rule 5: Optimize tests towards revenue26:30 - Rule 6: Test long enough for meaningful results29:00 - Rule 7: Document your tests32:00 - Using sprints for project management and testing36:00 - Benefits of sprint-based project management39:00 - Closing thoughts and wrap-upThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Want to close more deals and stop tearing your hair out over paperwork? In this episode, real estate veteran David Olds spills the beans on transaction coordination. Learn why your rockstar salesperson shouldn't be doing data entry, how to spot the perfect TC personality, and why asking better questions upfront can save deals later. Whether you're doing 2 deals a month or 200, David's hard-earned wisdom will help you work smarter, not harder. Tune in for practical tips to streamline your business and boost your bottom line.0:00 - Introduction and welcome1:15 - What transaction coordinators do3:30 - When to outsource vs. do in-house6:45 - Hiring and training transaction coordinators10:30 - Personality traits of good TCs13:15 - Value of specialized roles in a business16:00 - Impact of TCs on deal closings and team efficiency19:30 - Asking better questions to save deals22:45 - Importance of clear communication between departments25:00 - Detailed seller information gathering28:15 - Identifying and solving transaction problems31:00 - Realizing the time savings of outsourcing TCsThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

This holiday weekend we are doing something different and launching this unique and exclusive episode where Brandon was able to join Steve Trang to provide a comprehensive overview of how to effectively run digital marketing campaigns for real estate investors. Join host Steve and digital marketing expert Brandon Bateman as they pull back the curtain on the strategies that are revolutionizing lead generation for real estate investors.In this episode, you'll discover:Why PPC is a game-changer for real estate investingThe truth about cost per lead and what really mattersInsider benchmarks from hundreds of successful campaignsHow to avoid common pitfalls that waste your marketing budgetWhether you're a seasoned investor or just starting out, this series will equip you with the knowledge to supercharge your digital marketing efforts. Don't miss this opportunity to learn from industry leaders and stay ahead of the competition.Tune in now and take the first step towards mastering PPC for your real estate business!Want to catch the other episodes? head over to the real estate disruptors channel to dive into more great info for dominating PPC.Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Does "data-driven marketing" from digital agencies sometimes feel like an empty buzzword? Get the real story from Tommy Anderson, a sales exec at Bateman Collective who has an insider's perspective.In this candid conversation, Tommy pulls back the curtain on how top-tier agencies truly operate. He explains why choosing the cheapest option is often a mistake, even if their metrics look good initially. You'll hear honest talk about setting proper expectations, investing for long-term success, and identifying the true experts amid a crowded field.Whether you're an investor feeling misled or simply want to up your marketing knowledge, this open discussion is a must-listen. Stop falling for hollow claims and start insisting on authentic, sustainable digital marketing results.0:00 - Introduction 2:30 - Tommy's role at Bateman Collective 4:00 - The difficulty of Tommy's job 6:40 - Setting proper expectations with clients 8:35 - Tommy's background and journey14:30 - Tommy's experience in the short-term rental industry 18:15 - Why Tommy joined Bateman Collective 20:00 - Brandon's perspective on having great team members 22:15 - Tommy's view of the real estate investor space 25:20 - Addressing common investor beliefs about digital marketing 29:45 - Explaining Bateman's data-driven approach 33:40 - Trusting the right agency vs looking at metrics 36:20 - Investing in continual product improvementThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Want to build a kick-ass team that smashes your revenue goals? Aaron and Michaela Gaunt reveal the exact recruitment tactics they used to hire rockstar employees and scale to 7-figures in their first year. From pre-screening candidates to shadow days, they break down their multi-step process for separating the pretenders from the A-players. You'll learn how to vet for skills, culture fit, and that X-factor that separates the superstars. Whether you're just starting to build a team or need to level-up your hiring, this is a master class on attracting top talent. Stop hiring duds and tune in!Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Justin Colby isn't here to sugarcoat anything. The successful real estate investor and entrepreneur lays it all out - the harsh realities, the mistakes to avoid, and the mindset required to make it in this game. No fluff, no BS. Just real, raw truth from a guy who's been through the trenches for 17+ years and has the scars to prove it. Whether you're just starting out or trying to take your business to the next level, Colby's blunt advice and unfiltered wisdom is sure to be a wake-up call. Forget the hype and shiny object syndrome. This is straight talk on what entrepreneurship truly demands. Cancel your plans and take out your notebook, because Justin is dropping truth grenades you can't afford to miss.00:00 - Introduction00:28 - Justin's background and experience in real estate04:58 - Common mistakes investors make when trying to scale and grow their business07:16 - The importance of being a leader before building a team12:25 - Having the characteristics to lead and grow a business14:39 - When to hire team members based on revenue18:19 - The hard truth that it's always difficult in business21:17 - Most would quit if they knew the reality beforehand23:05 - Qualities that separate successful students from those who quit25:53 - Removing time expectations for results27:06 - It's never been easy, even when it seemed that way29:23 - The hardest part has been the entire journey32:25 - The value Justin adds that no one else can35:32 - Different perspectives on what level of success is satisfactory37:22 - Justin's current role is more business development focused40:46 - Final advice and how to follow Justin​​​​​​​​​​​​​​​​Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Ever wondered what crazy levels of hustle and resilience it takes to go from broke and crashing on your mom's garage floor to becoming a real estate mogul and HGTV celebrity?This is the raw, no-BS story of Tarek El Moussa. From making a measly $7k commission on his first short sale deal while the buyer flipped it for $130k...to risking it all and signing a contract to flip 13 houses for TV when he didn't have a clue how to fund or execute it...to having cancer not once but twice during the early days of Flip or Flop and still grinding through surgeries with a tube hanging out of his neck.Tarek pulls no punches detailing the obsessive work ethic, making over 600 cold calls per day for years, and brushes with quitting it all that ultimately led to his success. You'll hear him admit "I butchered houses" when starting out and share the mindset shifts that allowed him to power through every setback.If you want an insane dose of motivation from someone who overcame incredible odds through sheer force of will, this is a must-listen episode. Tarek's storytelling makes no excuses and takes no prisoners.Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Want to know how a former house flipper turned a $50k profit into an $8 million land investing empire in just 2 years?Pete Reese spills all the details - the surprising benefits of land over houses, his unique marketing strategies blending direct mail and pay-per-click ads, how he's automating everything from lead qualification to deal analysis with cutting-edge AI, and the inventive way he's raising millions from private money investors to fuel his ambitious $20 million revenue goal this year.Plus, Pete shares the secrets behind his booming land investing education business, where students can partner with him on deals or learn his step-by-step system.Whether you're just curious about land investing or ready to start building your own land empire, this casual conversation between Pete and his marketing expert Brandon is packed with tons of golden nuggets and real-world insights. No fluff, no hypotheticals - just raw tactics and numbers from someone crushing it.00:00 - Introduction01:40 - Pete's Real Estate Journey07:00 - Land Investing vs Single Family Homes10:30 - Marketing for Land (Direct Mail vs PPC)13:45 - Benefits of Direct Mail for Land16:15 - Adapting Processes for PPC Leads19:00 - Building an AI Chatbot for Lead Qualification22:30 - Automating Sales and Marketing with AI24:30 - Pete's Land Investing Education Business27:00 - Financing for Land DealsThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Ever wonder what really separates the good acquisitions teams from the great ones? Skip the corporate BS - this is a raw, unfiltered look under the hood of a 7-figure wholesaling business that's cracked the code. Aaron and Chris pull back the curtain and take you inside their high-octane acquisitions process. From lightning-fast speed to lead to stress testing sellers before making offers. From brutal call audits to instilling the right obsessive mindset.You'll hear surprising truths about when to make offers (and when not to), the real role of lead managers, and how they use a simple "people analyzer" to weed out the wrong fits. If you want an unglamorous, straight-shooting masterclass on building a killer acquisitions team from two guys actually doing it, this is for you. No frills, just firepower for taking your acquisitions game to a whole new level.00:00:00 - Introduction00:01:47 - Measuring Performance of Acquisitions00:06:18 - People Analyzer and Scorecard00:10:34 - Contracts per Week Target00:13:52 - Speed to Lead00:19:03 - Lead Qualification Process00:23:29 - Making Offers vs. Not Making Offers00:26:57 - Role of Lead Managers00:32:30 - Qualifying Leads on Price00:36:18 - Stress Testing for the Close00:39:11 - Importance of Training and Role Play00:43:04 - Mindset and Core ValuesThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Ever feel like you're leaving money on the table with motivated seller leads? Yeah, us too. That's why we sat down with Rich Wonders, the Novation King himself, to pick his brain on a strategy that can seriously boost your profits. Rich drops some serious value bombs - from his unlikely journey from homeless vacuum salesman to multi-millionaire real estate investor, to his distinctive approach for closing more novation deals through transparency and top-notch service.You'll learn why novations could be an absolute goldmine for your PPC leads, how to adapt your sales process for higher-end sellers, and the one crucial mindset shift for getting buyers to gladly hand over equity. Plus, Rich doesn't hold back on the juicy tactics like "scorching the earth" to smoke out unmotivated sellers and set realistic expectations from the jump. Less frustration, more closings.Whether you're already novating deals or just getting started, this real, raw conversation is packed with practical wisdom for taking your business to a whole new level. Let's get into it!0:00 - Introduction1:16 - Rich's background6:05 - Transitioning from vacuum sales to real estate9:42 - Advice on inbound vs. outbound leads15:43 - The novation opportunity21:27 - Novation sales process25:42 - Transparency with sellers on profit29:31 - Delivering a 5-star service experience32:46 - When to discuss pricingThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.