Collective Clicks: Digital Marketing for Real Estate Investors

In this episode, Brandon and Luke deeply dive into the world of TV advertising for real estate investors, revealing why it’s more than just another marketing channel. Luke, a seasoned investor who now runs a specialized ad agency, shares his journey and hard-earned insights into how TV ads can elevate brand trust, drive high-quality leads, and create a solid foundation for long-term business growth. They unpack the real costs behind TV advertising, how to maximize ROI, and the importance of timing cash flow to keep a business profitable and resilient. This conversation goes beyond the basics, offering investors actionable strategies to build authority and make their marketing dollars work smarter.Timestamps 00:00 Meet Luke: From Real Estate Investor to TV Ad Specialist  05:10 The Unique Power of TV Ads for High-Quality Leads  12:35 Breaking Down the True Costs and ROI of TV Advertising  18:40 Building Lasting Brand Authority Through TV  24:55 Why TV is an Overlooked Asset for Investors  30:25 First-Party Marketing: How TV Reinforces Brand Ownership  38:15 Cash Conversion Cycles: A Critical Piece of the ROI Puzzle  46:20 Real Estate Marketing Myths Debunked  53:00 Final Takeaways and How to Connect with LukeThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Learn how Tony Javier's TV advertising strategy transformed his real estate investor business, leading to an influx of inbound leads and increased marketing success. If you're looking to grow your real estate business, this video is a must-watch! In this episode, Brandon Bateman sits down with veteran real estate investor Tony Javier to unpack how a chance encounter at a poker game led him to pioneer a TV advertising approach that revolutionized his business. Forget the outdated notion that TV is just a branding play - Tony shares the concrete strategies he used to generate an avalanche of high-quality, inbound leads from television.Dive into the details of Tony's journey, from his early struggles with the wrong hires and marketing channels to his discovery of TV's unparalleled power to establish credibility and drive qualified prospects straight to his door. Explore the unique challenges of tracking and attributing TV leads, and why Tony views it as an essential part of his comprehensive marketing mix - even when the ROI doesn't always top his other channels.Listeners will walk away with a treasure trove of hard-won lessons Tony has accumulated over his 23 years in real estate. From hiring the right people to cultivating an abundance mindset, this episode offers a master class in building a scalable, sustainable investing business. Whether you're a seasoned pro or just starting your journey, prepare to have your assumptions about TV marketing completely upended.Timestamps:0:00 - Introduction 2:20 - Tony's backstory: From struggling real estate investor to TV advertising pioneer 10:00 - The poker game meeting that sparked Tony's TV advertising revolution 16:40 - Tackling the unique challenges of measuring TV lead attribution 23:30 - Tony's holistic marketing approach and the critical role of TV29:45 - Invaluable lessons from 23 years in real estate investing 32:50 - How to connect with Tony and learn more Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

As a real estate investor, it’s easy to feel overwhelmed, stuck in the grind, and struggle to find balance. In this episode of the Collective Clicks Podcast, your host Brandon Bateman sits down with Rafael Cortez to dive deep into the journey from hustle to freedom. Rafael shares his story, from firefighting to launching successful businesses in real estate and organizational psychology, highlighting the pivotal role of systems and processes. You will learn how he turned chaos into consistency by focusing on extreme ownership, curiosity, and sustainable growth. These actionable insights are the recipe for creating a self-sustaining business, avoiding burnout, and scaling with purpose. Perfect for real estate investors and business owners looking to achieve more freedom in their lives and work. Tune in to uncover the real strategies for turning a high-stress hustle into a thriving business that works for you.Episodes ⬇️- 0:00 - Welcome and Introduction- 2:30 - Rafael’s Real Estate Beginnings- 6:15 - The Big Shift: From Firefighter to Founder- 10:02 - Starting in Real Estate: The First Flip- 15:18 - Building Pulse Capital- 18:45 - Real Estate Meets Organizational Psychology- 23:07 - The Cost of Burnout- 27:34 - Systems and Processes: Key to Freedom- 31:48 - The Power of Extreme Ownership- 35:22 - Why Curiosity Matters in Business- 39:10 - Balancing Success with Lifestyle- 42:30 - Final Thoughts and AdviceThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Learn how Victor Ravichuk went from a nurse to real estate millionaire! Discover proven strategies for real estate investing, wholesaling, and PPC lead generation as Victor shares his powerful journey in this episode. With insights on team building, mindset, and key industry tactics, this podcast is packed with actionable advice for aspiring investors and real estate pros alike.Tune in to discover:- Victor’s journey from zero to success- Game-changing insights into wholesaling, PPC, and cold calling- How to build a top-performing sales team🔔 Hit subscribe and don’t miss Victor’s inspiring and invaluable story Sections: - 0:00 - Victor Ravichuk’s Path from Nurse to Real Estate Mogul- 2:15 - The Immigrant Experience: Victor’s Fresh Start in the U.S.- 5:30 - From Pediatric Nurse to Real Estate Entrepreneur- 11:05 - Wholesaling Basics & Success Without Big Capital- 15:20 - Leaving Nursing to Pursue Real Estate Full-Time- 19:45 - Wholesaling Success: Victor’s Initial Wins- 22:30 - The Power of PPC: Quality vs. Quantity in Lead Generation- 26:15 - Cold Calling Challenges and the Importance of Focus- 29:50 - 2022 Real Estate Crash: Hard Lessons Learned- 33:15 - Building a Winning Team: Victor’s Strategy- 36:10 - Advice for New Investors: Key Takeaways- 38:05 - Final Thoughts & How to Connect with VictorThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Learn how these Land Investors went from $0 to 7 figures with their Pebble Co business. Discover their real estate investing secrets and how they reached millionaire status through strategic CRM use and real estate leadership. If you're looking to grow your real estate business, this video is a must-watch!Discover how Pebble CRM co-founders Jesse and Kevin transformed their land investing challenges into a revolutionary software solution that's reshaping the real estate tech landscape. From managing deals across continents to scaling a SaaS startup during the pandemic, this episode reveals the untold story behind one of real estate's fastest-growing CRM platforms.Perfect for land investors looking to scale, real estate tech entrepreneurs seeking inspiration, and business builders wanting to learn from those who've successfully navigated the SaaS startup journey. Get insider insights on automating land deals, building effective investment systems, and scaling real estate operations with modern technology.Timestamps:0:00 From Land Investors to Tech Founders3:42 Building Pebble During the Pandemic7:15 The Million-Dollar Decision8:53 Revolutionizing Real Estate CRM12:20 Building a Power-User Community14:38 The New Era of Land Investing17:55 Scaling Beyond the Founders20:13 Hard-Won Leadership Lessons22:10 Blueprint for Success23:46 Episode WrapThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

If you're frustrated by unpredictable deal flow or feel stuck trying to scale your real estate business, now is the time to take action. In this episode, Benmont Locker shares exactly how he took his company from 300 deals to over 400 deals a year by optimizing operations and aligning sales with marketing.Whether you're a seasoned investor or just starting in the world of real estate, this conversation dives deep into practical strategies for scaling a real estate business, building systems that work, and optimizing sales and marketing. Benmont shares his journey from working in family startups to becoming a key player in the real estate space, where he's helped transform a direct-to-seller business into a high-performing, scalable machine. Learn how to scale even in a small, competitive market and how operationalizing sales and marketing made it possible. This is what you will learn:00:00 - Meet Benmont Locker: Scaling Mastermind in Real Estate02:15 - Behind Every Great Entrepreneur is a Benmont Locker05:30 - Why Logic and Systems Matter More Than You Think09:38 - How to Build a Predictable, Repeatable Business13:11 - Benmont’s Journey: From Family Startup to Real Estate Powerhouse18:05 - Building Operational Expertise in Diverse Industries24:10 - Scaling in a Small Market: Lessons from York, Pennsylvania31:50 - Transitioning from Founder-Led to Operationally-Driven Business38:40 - The 3-Year Plan to Real Estate Growth45:20 - The Power of Operationalizing Sales and Marketing TogetherThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

If you've been wondering whether to pull back on ads or push forward during this hectic time of year, you're in the right place. We're breaking down the impacts of the upcoming election on TV, radio, Facebook, Google PPC, and more. Join Matthew Halliday, an experienced marketing strategist at Bateman Collective, as he shares actionable marketing strategies tailored specifically for real estate investors and professionals looking to maximize ROI in a turbulent time.We cover everything from reducing Facebook ad costs to using Google PPC for real estate lead generation, offering you expert advice to boost your results during this critical time. Whether you're running Facebook ads for real estate, investing in Google Ads, or exploring TV and radio advertising for your real estate business, this episode has it all.0:00 - Introduction and welcome03:30 - Overview of election season impact on marketing08:30 - TV and Radio Advertising Costs During Election Season 10:05 - Facebook marketing and CPM increases10:40 - Direct mail effectiveness11:20 - How Election Season Impacts Facebook Ads for Real Estate: Rising CPMs Explained15:00 - Expert Tips for Diversifying Ad Channels: Facebook, Google PPC, TV, Radio20:00 - Google PPC in a Turbulent Market23:40 - Pay-per-lead strategies and challenges26:10 - Balancing efficiency vs. volume in marketing29:20 - Importance of transparent partnership with your marketing agency30:20 - Navigating Q4 and Election Season with Effective Real Estate Ad StrategiesThis episode is a must-listen for anyone in the real estate industry who wants to make the most out of their Q4 marketing campaigns and successfully navigate the challenges of election season advertising. Learn how to manage your real estate advertising budget, adjust your Facebook ad strategy, and stay competitive with effective Google PPC tactics. Don’t miss this chance to improve your real estate lead generation and take your marketing strategy to the next level!#realestatemarketing #Q4marketingstrategies #electionseasonadvertising #realestateleads #realestateinvesting #GooglePPCforrealestate #Facebookadsforrealestate #realestateleadgeneration #PPCcampaignsforrealestateThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Wondering which strategy is better for your real estate business in 2024—PPC (Pay Per Click) or PPL (Pay Per Lead)? In this episode of the Collected Clicks Podcast, expert Noah Parks breaks down the pros and cons of both marketing channels and reveals which one is most effective for generating high-quality real estate leads. 🏠💻If you're a real estate investor, agent, or marketer looking to maximize your lead generation efforts, you can't miss this in-depth discussion. Noah shares insider tips, common misconceptions, and key strategies to help you decide whether PPC or PPL is right for your business. 💡📖 Jump to Sections:00:00 Introduction to PPC vs PPL  03:12 Confusion in the Industry  05:33 The Common Misconceptions  08:47 Noah Parks’ Journey  11:59 PPL: Not a Marketing Channel?  16:18 Where Do PPL Leads Come From?  19:30 Changing Lead Quality: A Hidden Shift  23:12 Why Facebook Leads Differ from PPC  27:08 The Role of Arbitrage in Lead Sales  30:11 Long-Term Branding Value of PPC  34:01 The Supply and Demand Trap  36:55 Management Fees: The True Cost  42:02 Lead Refund Policies: Too Good to Be True?  45:10 Final Thoughts on PPC vs PPLWhat You'll Learn:  - The REAL difference between PPC and PPL  - How to get better real estate leads in 2024  - When to use Pay Per Click vs Pay Per Lead  - Avoiding costly mistakes in real estate marketing  - Expert tips for managing your lead generation budgetWhether you're a seasoned real estate pro or just getting started, this video will help you make smarter marketing decisions and scale your business. Don't forget to like, subscribe, and share with fellow real estate professionals! 📈🔔 Subscribe for more real estate marketing tips: https://linktr.ee/batemancollective Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Discover how to scale your real estate business with Sean O'Toole's expert tips for finding motivated sellers! In this exclusive interview, Sean shares his data-driven strategies that have revolutionized property investing.🏠 Learn how to:• Leverage public records to uncover hidden deals• Use data analytics to identify motivated sellers• Scale your real estate portfolio efficiently• Implement effective marketing strategies• Avoid common pitfalls in real estate investingSean O'Toole, founder of PropertyRadar, reveals his secrets for success in today's competitive real estate market. Whether you're a beginner or a seasoned investor, these insights will help you take your business to the next level.💼 Topics covered:00:00 - Kicking Things Off: Sean's Introduction00:42 - The Elevator Pitch: Making Public Records Usable02:39 - Dot-Com Crash to Real Estate: A Serendipitous Career Shift04:52 - Pivoting from Foreclosures: Broadening the Business Horizon06:52 - Rollercoaster at 18: Early Success and Hard Lessons09:10 - Change is Constant: Embracing Economic Shifts11:49 - VC vs. Bootstrap: The Startup Funding Dilemma14:46 - Lifestyle or Growth: Choosing Your Business Path17:47 - The Pivot: From Foreclosures to Property Information20:37 - The Billion-Dollar Vision: Empowering Small Businesses21:44 - Data-Driven Marketing: Beyond "I Buy Houses"24:09 - The Empathy Approach: Rethinking Foreclosure Marketing27:14 - Crafting Better Mailers: Building Trust and Curiosity30:46 - Wrapping Up: PropertyRadar and Staying ConnectedDon't miss this opportunity to learn from one of the industry's top experts. Hit subscribe and turn on notifications to stay updated with our latest real estate investing content!#RealEstateInvesting #MotivatedSellers #ScalingBusiness #PropertyRadar #RealEstateMarketing #InvestorTips #RealEstateData #OffMarketDealsDisclaimer: This video is for educational purposes only. Always consult with a qualified professional before making any investment decisions.Visit https://www.batemancollective.com/get-started  for more information on leveraging data in your real estate business.Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Discover the cutting-edge intersection of real estate investing and artificial intelligence with Brad Bone, a successful investor and innovator. In this eye-opening episode, Brad reveals how he's leveraging AI to revolutionize lead follow-up and dramatically boost deal flow.From his roots as a pistachio farmer to becoming a tech-savvy real estate entrepreneur, Brad shares his journey and the game-changing strategies that led to securing 15 extra deals in just five months. Learn about:The power of AI in real estate investingAutomated follow-up systems that never sleepTurning unresponsive leads into golden opportunitiesThe difference between chat-based AI and targeted AI solutionsHow to integrate AI seamlessly with your existing CRMWhether you're a seasoned real estate investor looking to scale or a newcomer eager to gain an edge, Brad's insights into AI-powered follow-up techniques are invaluable. He breaks down the costs, benefits, and practical applications of this technology, making it accessible for investors at any level.Don't miss this chance to stay ahead of the curve and transform your real estate business with AI. Tune in now to unlock the secrets of smarter, more efficient deal-making in today's competitive market!0:00 - Welcome and Introduction: Meet Brad Bone1:00 - Double Duty: Real Estate Investing and AI Services2:15 - From Pistachios to Property: Brad's Unique Background3:00 - AI's Game-Changing Role in Lead Follow-up4:30 - Impressive Results: 15 Extra Deals in 5 Months5:15 - Triple Threat: Three Key Uses of AI in Real Estate6:45 - AI's Secret Weapon: Lightning-Fast Response Times8:00 - Balancing Act: Focusing on Both AI and Real Estate9:00 - The Cost Factor: AI vs. Traditional Methods10:30 - Beyond Chat GPT: The Power of Selective Language Models11:45 - RiverX AI: Tailored Solutions for Real Estate Investors13:00 - Wrapping Up: How to Learn More and Get Started13:40 - Closing RemarksThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.