From Guesswork to Growth: The Power of Strategic Split Testing

Ever wonder why some businesses seem to grow effortlessly while others struggle? The secret might be simpler than you think. Today, we're diving into the world of split testing - a powerful tool that can supercharge your business growth. But forget the complicated jargon and fancy theories. We're breaking it down into seven simple rules that anyone can use. Whether you're running a small startup or managing a big team, these practical tips will help you make smarter decisions and see real results.

Brandon Bateman is joined by marketing expert Garret Cragun who will be sharing real-world examples, common pitfalls to avoid, and easy ways to get started. So if you're tired of guessing what works and want to start seeing actual improvements in your business, stick around. This episode might just change the way you think about growing your company. Let's dive in!

00:00 - Introduction and welcome
01:00 - The importance of split testing for business growth
02:30 - Rule 1: Start with an actionable hypothesis
05:00 - Different types of marketers and approaches
07:00 - Rule 2: Only change one thing in a test
10:30 - Rule 3: Test samples during the same time period
13:30 - Rule 4: Every test needs a numerator and denominator
16:00 - The math behind A/B testing and statistical significance
21:00 - Common mistakes in interpreting test results
24:00 - Rule 5: Optimize tests towards revenue
26:30 - Rule 6: Test long enough for meaningful results
29:00 - Rule 7: Document your tests
32:00 - Using sprints for project management and testing
36:00 - Benefits of sprint-based project management
39:00 - Closing thoughts and wrap-up

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