
Collective Clicks: Digital Marketing for Real Estate Investors
Marketing your real estate investment business on your own can be difficult, especially in a competitive and ever-changing market. Join Brandon Bateman, CEO of Bateman Collective, as he chats with industry experts, shares actionable marketing strategies, and reveals what has been successful for his own clients. Each episode will help you generate more motivated leads than ever, allowing you to grow and scale your REI business. Subscribe today so you don’t miss a thing!
Latest episodes

Oct 23, 2024 • 21min
$0 to 7-Figure Land Investing | Pebble Co-Founders Tell All
Learn how these Land Investors went from $0 to 7 figures with their Pebble Co business. Discover their real estate investing secrets and how they reached millionaire status through strategic CRM use and real estate leadership. If you're looking to grow your real estate business, this video is a must-watch!Discover how Pebble CRM co-founders Jesse and Kevin transformed their land investing challenges into a revolutionary software solution that's reshaping the real estate tech landscape. From managing deals across continents to scaling a SaaS startup during the pandemic, this episode reveals the untold story behind one of real estate's fastest-growing CRM platforms.Perfect for land investors looking to scale, real estate tech entrepreneurs seeking inspiration, and business builders wanting to learn from those who've successfully navigated the SaaS startup journey. Get insider insights on automating land deals, building effective investment systems, and scaling real estate operations with modern technology.Timestamps:0:00 From Land Investors to Tech Founders3:42 Building Pebble During the Pandemic7:15 The Million-Dollar Decision8:53 Revolutionizing Real Estate CRM12:20 Building a Power-User Community14:38 The New Era of Land Investing17:55 Scaling Beyond the Founders20:13 Hard-Won Leadership Lessons22:10 Blueprint for Success23:46 Episode WrapThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Oct 8, 2024 • 51min
Scaling Real Estate Empires: How Benmont Locker scaled to 400+ deals a year
If you're frustrated by unpredictable deal flow or feel stuck trying to scale your real estate business, now is the time to take action. In this episode, Benmont Locker shares exactly how he took his company from 300 deals to over 400 deals a year by optimizing operations and aligning sales with marketing.Whether you're a seasoned investor or just starting in the world of real estate, this conversation dives deep into practical strategies for scaling a real estate business, building systems that work, and optimizing sales and marketing. Benmont shares his journey from working in family startups to becoming a key player in the real estate space, where he's helped transform a direct-to-seller business into a high-performing, scalable machine. Learn how to scale even in a small, competitive market and how operationalizing sales and marketing made it possible. This is what you will learn:00:00 - Meet Benmont Locker: Scaling Mastermind in Real Estate02:15 - Behind Every Great Entrepreneur is a Benmont Locker05:30 - Why Logic and Systems Matter More Than You Think09:38 - How to Build a Predictable, Repeatable Business13:11 - Benmont’s Journey: From Family Startup to Real Estate Powerhouse18:05 - Building Operational Expertise in Diverse Industries24:10 - Scaling in a Small Market: Lessons from York, Pennsylvania31:50 - Transitioning from Founder-Led to Operationally-Driven Business38:40 - The 3-Year Plan to Real Estate Growth45:20 - The Power of Operationalizing Sales and Marketing TogetherThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Oct 1, 2024 • 30min
When the going gets tough, your marketing gets tougher: How to survive this election season
If you've been wondering whether to pull back on ads or push forward during this hectic time of year, you're in the right place. We're breaking down the impacts of the upcoming election on TV, radio, Facebook, Google PPC, and more. Join Matthew Halliday, an experienced marketing strategist at Bateman Collective, as he shares actionable marketing strategies tailored specifically for real estate investors and professionals looking to maximize ROI in a turbulent time.We cover everything from reducing Facebook ad costs to using Google PPC for real estate lead generation, offering you expert advice to boost your results during this critical time. Whether you're running Facebook ads for real estate, investing in Google Ads, or exploring TV and radio advertising for your real estate business, this episode has it all.0:00 - Introduction and welcome03:30 - Overview of election season impact on marketing08:30 - TV and Radio Advertising Costs During Election Season 10:05 - Facebook marketing and CPM increases10:40 - Direct mail effectiveness11:20 - How Election Season Impacts Facebook Ads for Real Estate: Rising CPMs Explained15:00 - Expert Tips for Diversifying Ad Channels: Facebook, Google PPC, TV, Radio20:00 - Google PPC in a Turbulent Market23:40 - Pay-per-lead strategies and challenges26:10 - Balancing efficiency vs. volume in marketing29:20 - Importance of transparent partnership with your marketing agency30:20 - Navigating Q4 and Election Season with Effective Real Estate Ad StrategiesThis episode is a must-listen for anyone in the real estate industry who wants to make the most out of their Q4 marketing campaigns and successfully navigate the challenges of election season advertising. Learn how to manage your real estate advertising budget, adjust your Facebook ad strategy, and stay competitive with effective Google PPC tactics. Don’t miss this chance to improve your real estate lead generation and take your marketing strategy to the next level!#realestatemarketing #Q4marketingstrategies #electionseasonadvertising #realestateleads #realestateinvesting #GooglePPCforrealestate #Facebookadsforrealestate #realestateleadgeneration #PPCcampaignsforrealestateThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Sep 24, 2024 • 47min
PPC or PPL? Noah Parks Reveals Which Wins in 2024
Wondering which strategy is better for your real estate business in 2024—PPC (Pay Per Click) or PPL (Pay Per Lead)? In this episode of the Collected Clicks Podcast, expert Noah Parks breaks down the pros and cons of both marketing channels and reveals which one is most effective for generating high-quality real estate leads. 🏠💻If you're a real estate investor, agent, or marketer looking to maximize your lead generation efforts, you can't miss this in-depth discussion. Noah shares insider tips, common misconceptions, and key strategies to help you decide whether PPC or PPL is right for your business. 💡📖 Jump to Sections:00:00 Introduction to PPC vs PPL 03:12 Confusion in the Industry 05:33 The Common Misconceptions 08:47 Noah Parks’ Journey 11:59 PPL: Not a Marketing Channel? 16:18 Where Do PPL Leads Come From? 19:30 Changing Lead Quality: A Hidden Shift 23:12 Why Facebook Leads Differ from PPC 27:08 The Role of Arbitrage in Lead Sales 30:11 Long-Term Branding Value of PPC 34:01 The Supply and Demand Trap 36:55 Management Fees: The True Cost 42:02 Lead Refund Policies: Too Good to Be True? 45:10 Final Thoughts on PPC vs PPLWhat You'll Learn: - The REAL difference between PPC and PPL - How to get better real estate leads in 2024 - When to use Pay Per Click vs Pay Per Lead - Avoiding costly mistakes in real estate marketing - Expert tips for managing your lead generation budgetWhether you're a seasoned real estate pro or just getting started, this video will help you make smarter marketing decisions and scale your business. Don't forget to like, subscribe, and share with fellow real estate professionals! 📈🔔 Subscribe for more real estate marketing tips: https://linktr.ee/batemancollective Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Sep 17, 2024 • 31min
How to Scale Your Real Estate Business: Sean O'Toole's Tips for Finding Motivated Sellers
Discover how to scale your real estate business with Sean O'Toole's expert tips for finding motivated sellers! In this exclusive interview, Sean shares his data-driven strategies that have revolutionized property investing.🏠 Learn how to:• Leverage public records to uncover hidden deals• Use data analytics to identify motivated sellers• Scale your real estate portfolio efficiently• Implement effective marketing strategies• Avoid common pitfalls in real estate investingSean O'Toole, founder of PropertyRadar, reveals his secrets for success in today's competitive real estate market. Whether you're a beginner or a seasoned investor, these insights will help you take your business to the next level.💼 Topics covered:00:00 - Kicking Things Off: Sean's Introduction00:42 - The Elevator Pitch: Making Public Records Usable02:39 - Dot-Com Crash to Real Estate: A Serendipitous Career Shift04:52 - Pivoting from Foreclosures: Broadening the Business Horizon06:52 - Rollercoaster at 18: Early Success and Hard Lessons09:10 - Change is Constant: Embracing Economic Shifts11:49 - VC vs. Bootstrap: The Startup Funding Dilemma14:46 - Lifestyle or Growth: Choosing Your Business Path17:47 - The Pivot: From Foreclosures to Property Information20:37 - The Billion-Dollar Vision: Empowering Small Businesses21:44 - Data-Driven Marketing: Beyond "I Buy Houses"24:09 - The Empathy Approach: Rethinking Foreclosure Marketing27:14 - Crafting Better Mailers: Building Trust and Curiosity30:46 - Wrapping Up: PropertyRadar and Staying ConnectedDon't miss this opportunity to learn from one of the industry's top experts. Hit subscribe and turn on notifications to stay updated with our latest real estate investing content!#RealEstateInvesting #MotivatedSellers #ScalingBusiness #PropertyRadar #RealEstateMarketing #InvestorTips #RealEstateData #OffMarketDealsDisclaimer: This video is for educational purposes only. Always consult with a qualified professional before making any investment decisions.Visit https://www.batemancollective.com/get-started for more information on leveraging data in your real estate business.Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Sep 10, 2024 • 14min
AI Lead Generation for Real Estate: Brad Bone's 15-Deal Success
Discover the cutting-edge intersection of real estate investing and artificial intelligence with Brad Bone, a successful investor and innovator. In this eye-opening episode, Brad reveals how he's leveraging AI to revolutionize lead follow-up and dramatically boost deal flow.From his roots as a pistachio farmer to becoming a tech-savvy real estate entrepreneur, Brad shares his journey and the game-changing strategies that led to securing 15 extra deals in just five months. Learn about:The power of AI in real estate investingAutomated follow-up systems that never sleepTurning unresponsive leads into golden opportunitiesThe difference between chat-based AI and targeted AI solutionsHow to integrate AI seamlessly with your existing CRMWhether you're a seasoned real estate investor looking to scale or a newcomer eager to gain an edge, Brad's insights into AI-powered follow-up techniques are invaluable. He breaks down the costs, benefits, and practical applications of this technology, making it accessible for investors at any level.Don't miss this chance to stay ahead of the curve and transform your real estate business with AI. Tune in now to unlock the secrets of smarter, more efficient deal-making in today's competitive market!0:00 - Welcome and Introduction: Meet Brad Bone1:00 - Double Duty: Real Estate Investing and AI Services2:15 - From Pistachios to Property: Brad's Unique Background3:00 - AI's Game-Changing Role in Lead Follow-up4:30 - Impressive Results: 15 Extra Deals in 5 Months5:15 - Triple Threat: Three Key Uses of AI in Real Estate6:45 - AI's Secret Weapon: Lightning-Fast Response Times8:00 - Balancing Act: Focusing on Both AI and Real Estate9:00 - The Cost Factor: AI vs. Traditional Methods10:30 - Beyond Chat GPT: The Power of Selective Language Models11:45 - RiverX AI: Tailored Solutions for Real Estate Investors13:00 - Wrapping Up: How to Learn More and Get Started13:40 - Closing RemarksThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Aug 14, 2024 • 37min
Data-Driven Real Estate: Mastering Market Analysis with Donato Callahan
In this episode, real estate investor Donato breaks down his data-driven approach to market analysis and deal selection. From key metrics to watch to insights on buyer behavior, he shares practical strategies for success in today's competitive real estate landscape. Whether you're a seasoned investor or just starting out, you'll gain valuable insights to sharpen your market intelligence and make smarter investment decisions. Tune in to level up your real estate game.2:30 - "Why Not?: The College Entrepreneur's Mindset"6:45 - "The 17-Year Wake-Up Call"10:15 - "The Real Estate Acquisition Superpower"14:30 - "The Three Key Metrics for Market Analysis"19:00 - "The Bigger Fool Strategy in Real Estate"25:45 - "Beyond the Basics: Deal-by-Deal Analysis"31:30 - "Know Your Buyer: Tailoring Acquisitions to Exit Strategies"34:45 - "Real Estate is a National Game: Words of Wisdom"Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Aug 7, 2024 • 48min
Price Anchoring and Deal Killers: Jerry Green's Secret Weapons
Ever wonder how the pros in real estate investing close deals like it's nothing? Jerry Green, a 30-year veteran in real estate investing tells you how you can do the same in this episode. He's not just talking theory - this guy's been in the trenches since 1994.Jerry breaks down why your "rockstar" sales hire might be your biggest mistake, and how to turn average Joes into closing machines. He shares a neat trick called "price anchoring" that could boost your profits overnight. Plus, he gets real about overcoming personal tragedy and rebuilding his empire.Whether you're a newbie or a seasoned pro, there's gold in this conversation. Jerry's not holding back - he even touches on some cutting-edge psychology stuff that's changing the game. So grab a coffee, hit play, and get ready to level up your sales game. Trust me, your future self will thank you.Want to gain access to the REI Sales Academy? Reference this podcast and you will get a 10% discount.Here's the link to get started: thejerrygreen.com/batemanHere's what you can expect:1. Insights and strategies from his REI Sales Academy program, which he acquired from John Martinez and has since expanded. The program includes: A 21-week training cycleLifetime access for membersThe ability to add unlimited team membersCritiques of actual sales callsLive role-playing exercisesA combination of training and coaching2. His expertise and experience from over 30 years in the real estate investing industry, including strategies for acquisitions, sales processes, and deal conversion.3. Specific techniques like price anchoring and addressing deal killers early in the sales process.4. Insights into the psychology of sales and recent developments in neuroscience as applied to sales techniques.5. Personal anecdotes and lessons learned from his career, including overcoming personal tragedy and rebuilding his business.Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Jul 31, 2024 • 29min
Flipping the Mindset: Max Horenstein's Journey from Airbnb to Land Investing
Max Horenstein: Airbnb hustler to land flipping guru. He breaks down why he ditched the hospitality game for dirt deals and how he's crushing it with minimal effort. But this isn't just about real estate. Max dives into the mindset stuff that separates the winners from the wannabes. He talks about the pitfalls of chasing success too hard and why being grateful for what you've got now is key to leveling up.Whether you're into real estate or just want to build a killer business, Max drops some truth bombs you can't ignore. He keeps it real about hiring, scaling, and why sometimes slowing down is the fastest way to get ahead.Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Jul 23, 2024 • 24min
The Truth Behind Duplicate Leads: It's Not What You Think
Ever wondered why you're getting the same lead multiple times and if it's costing you a fortune? Brandon Bateman and Colby Zimmerman dive into the world of duplicate leads in PPC advertising. They break down when it's a problem, when it's not, and how to deal with it. Learn about click IDs and, the differences between Google and Facebook ads. If you're running ads and scratching your head over duplicate leads, this no-nonsense chat will clear things up and might just save you some cash.0:00 - Introduction and Welcome0:31 - Introducing Colby Zimmerman1:21 - Topic Introduction: Duplicate Leads2:47 - Understanding Click IDs4:17 - Case Study: Multiple Leads from One Person6:11 - Dealing with Problematic Leads7:46 - Click Cease Software Introduction9:20 - The Importance of Monitoring Duplicate Clicks11:05 - Facebook Retargeting and Duplicate Leads13:08 - Cost Comparison: Google vs Facebook Advertising15:23 - Understanding the Funnel Differences: Google vs Facebook17:36 - The Value of Retargeting Despite Duplicate Leads19:24 - Addressing Concerns with Account Managers20:17 - Duplicate Leads Across Multiple Marketing Channels22:30 - The Impact of Market Share on Duplicate LeadsThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.