Sunny Lu, founder of VeChain and former Chief Information Officer at Louis Vuitton, delves into the groundbreaking work of his blockchain platform dedicated to sustainability. They discuss VeChain's unique partnerships, including collaboration with BCG to produce a Web3 whitepaper. Sunny reveals how blockchain can drive real change, emphasizing the importance of incentive design and collective investment in fostering environmental initiatives. The conversation highlights the transformative potential of blockchain technology in supporting more sustainable business practices across various industries.