
The Bad Crypto Podcast
Ep 764: What's new with VeChain?
Feb 12, 2025
Sunny Lu, co-founder and CEO of VeChain, shares insights on how their blockchain platform is revolutionizing real-world applications, especially in sustainability. He discusses the integration of blockchain in luxury retail to ensure product authenticity and highlights collaborations with the UFC, focusing on sustainability initiatives. The episode also touches on the launch of a new meme coin and shares strategies for earning airdrop opportunities, reflecting on the evolving landscape of cryptocurrencies.
46:24
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Quick takeaways
- VeChain's commitment to integrating blockchain technology into real-world applications enables brands to enhance supply chain transparency and consumer trust.
- Sustainability is a core focus for VeChain, as demonstrated by their initiatives promoting eco-friendly behaviors among users through blockchain incentives.
Deep dives
VeChain's Commitment to Real-World Applications
VeChain has focused on integrating blockchain technology into real-world applications since its inception in 2015. The platform originally aimed to support businesses in managing supply chains more effectively, particularly within the luxury goods industry. By providing a transparent way to track the provenance of products, VeChain enables brands to minimize fraud and improve consumer trust. The company has had notable successes, including partnerships with major brands like Givenchy for tracking leather goods, showcasing its commitment to practical blockchain solutions.
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