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Blockchain Won't Save the World
S4E4 VeChain: A Sustainable Blockchain with a Purpose w. Sunny Lu
Mar 9, 2024
Sunny Lu, founder of VeChain and former Chief Information Officer at Louis Vuitton, delves into the groundbreaking work of his blockchain platform dedicated to sustainability. They discuss VeChain's unique partnerships, including collaboration with BCG to produce a Web3 whitepaper. Sunny reveals how blockchain can drive real change, emphasizing the importance of incentive design and collective investment in fostering environmental initiatives. The conversation highlights the transformative potential of blockchain technology in supporting more sustainable business practices across various industries.
53:56
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Quick takeaways
- VeChain distinguishes itself as a mission-driven blockchain focusing on sustainability, prioritizing environmental benefits over mere technological advancements.
- Collaboration with BCG illustrates VeChain's strategic commitment to combining corporate expertise with blockchain innovation to enhance collective sustainability efforts.
Deep dives
The Origins of VeChain
VeChain, a layer one blockchain platform, was established with a focus on sustainability applications. The founder, Sonny Lu, transitioned from a corporate role as Chief Information Officer at Louis Vuitton to pursue blockchain technology after being inspired by a meeting with Ethereum's Vitalik Buterin in 2014. This pivotal moment led to the development of VeChain, which issued its first white paper in 2017 and officially launched in 2018. Over the years, VeChain secured numerous enterprise partnerships, including collaborations with major brands like Walmart China and PwC, while continually evolving its strategic focus towards sustainability.
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