

AI Agents in Blockchain with VeChain CEO, Sunny Lu
Sep 5, 2025
Sunny Lu, Co-founder and CEO of VeChain, shares his journey from luxury goods to blockchain innovation. He discusses the exciting integration of AI agents in promoting sustainability through VeChain's initiatives, like the X2 Earn reward system. The conversation highlights the challenges of AI and blockchain governance, essential lessons for scaling tech startups, and the future possibilities of AI in shaping consumer behavior. With a focus on mission-driven growth, Sunny emphasizes the role of individuals in driving sustainable practices.
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From Louis Vuitton CIO To VeChain Founder
- Sunny Lu left his CIO role at Louis Vuitton after discovering Bitcoin and blockchain theory.
- He founded VeChain in 2015 to apply blockchain to supply chain problems he’d worked on.
Enterprise Roots And A Sustainability Pivot
- VeChain focused early on enterprise blockchain for supply chains and launched multiple white papers.
- In 2024 they launched vbetter.com to drive sustainability apps and nearly 5M users.
AI Agents Enable Verified Rewards
- VeChain uses an X2 Earn model that rewards users for sustainable actions.
- AI agents validate user-submitted data (photos, IoT) to enable scalable on-chain rewards.