Steven Sashen

Steven Sashen and Lena Phoenix, co-founders of Xero Shoes, share their journey from a simple barefoot running experience to creating a successful minimalist footwear brand. They discuss overcoming manufacturing challenges, a rough appearance on Shark Tank, and their bold move from 'Invisible Shoes' to 'Xero Shoes.' The couple highlights the intersection of luck and hard work that fueled their growth, revealing how they transformed a personal passion for running into a nearly $50 million global business.

In this lively discussion, Steven Sashen, founder of Xero Shoes, shines a light on the hidden truths of conventional footwear. He argues that modern shoes weaken our feet, disrupt balance, and increase injury risk. Drawing from his diverse background in comedy and cognitive psychology, Steven shares the journey of minimalist footwear and its benefits. He critiques features like arch support and cushioning, advocating for a natural approach that promotes health and prevents falls, particularly among the elderly. Get ready to rethink what you wear on your feet!

Steven Sashen, an All American Sprinter and entrepreneur, discusses the impact of traditional footwear on foot health, the benefits of barefoot running, dispelling the myth of heels, drawbacks of zero drop shoes, toe spreading for bunions, and studies on foot strengthening and running injuries.

In this podcast, Steven Sashen, co-founder and CEO of Xero Shoes, shares his journey from running with injuries to becoming a better runner through barefoot running. They discuss the development of minimalist shoes, the benefits of natural movement, and the challenges of finding barefoot-shaped shoes for kids. They also touch on personal relationships, the influence of consumer opinions on marketing strategies, and the difficulties in determining shoe size. Overall, an interesting conversation about the truth behind shoes and improving your step with barefoot practices.

In this insightful discussion, Steven Sashen, a serial entrepreneur and competitive sprinter, shares his journey creating Xero Shoes, a brand focused on minimalist footwear. He highlights how traditional shoes can lead to injuries, discussing the mechanics of human feet and the benefits of allowing them to move naturally. Listeners learn about the surprising connection between shoe design and foot health, along with personal anecdotes about transitioning to minimalist footwear and its transformative effects on movement and energy.