Steven Sashen

Steven Sashen and Lena Phoenix, co-founders of Xero Shoes, share their journey from a simple barefoot running experience to creating a successful minimalist footwear brand. They discuss overcoming manufacturing challenges, a rough appearance on Shark Tank, and their bold move from 'Invisible Shoes' to 'Xero Shoes.' The couple highlights the intersection of luck and hard work that fueled their growth, revealing how they transformed a personal passion for running into a nearly $50 million global business.

Steven Sashen, an All American Sprinter and entrepreneur, discusses the impact of traditional footwear on foot health, the benefits of barefoot running, dispelling the myth of heels, drawbacks of zero drop shoes, toe spreading for bunions, and studies on foot strengthening and running injuries.

In this podcast, Steven Sashen, co-founder and CEO of Xero Shoes, shares his journey from running with injuries to becoming a better runner through barefoot running. They discuss the development of minimalist shoes, the benefits of natural movement, and the challenges of finding barefoot-shaped shoes for kids. They also touch on personal relationships, the influence of consumer opinions on marketing strategies, and the difficulties in determining shoe size. Overall, an interesting conversation about the truth behind shoes and improving your step with barefoot practices.