Steffen Hedebrandt

Steffen Hedebrandt, CMO and co-founder of Dreamdata, brings his 15 years of B2B marketing experience to the table. He shares a contrarian growth playbook, highlighting how 'unserious' content like memes can boost serious results. Discover the art of leveraging LinkedIn for organic growth and the power of employee advocacy. Steffen also dives into measuring true ROI, the lengthy B2B buying journey, and the rising importance of AI in content strategy. His insights provide fresh tactics for marketers looking to break free from cookie-cutter approaches.

In this conversation, Steffen Hedebrandt, Co-founder and CMO of DreamData, highlights the strategic alignment of SEO with B2B revenue metrics. He shares insights on how to shift the focus from merely driving traffic to enhancing revenue through data-driven SEO practices. Steffen discusses key metrics essential for tracking SEO's impact on revenue generation and the challenges in integrating SEO with B2B attribution models. He also emphasizes the importance of understanding user intent and leveraging data to optimize conversions.

Steffen Hedebrandt, Co-founder and CMO of DreamData, is an authority on B2B revenue attribution and data-driven marketing. He dives into the complexities of aligning SEO with revenue models, offering key insights on metrics to track for SEO effectiveness. The discussion reveals innovative tracking methods linking customer journeys to revenue, highlighting the delicate balance between brand awareness and targeted engagement. Steffen addresses modern SEO challenges and advocates for a holistic approach to ensure that traffic translates into revenue in today's market.