Steffen Hedebrandt
Co-founder and CMO of DreamData, a company providing solutions for data-driven marketing attribution and revenue analytics. Expert in aligning SEO strategies with B2B revenue attribution.
Best podcasts with Steffen Hedebrandt
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Apr 3, 2025 • 16min
Why SEO Is More Than Driving Traffic...It's Driving Revenue
In this conversation, Steffen Hedebrandt, Co-founder and CMO of DreamData, highlights the strategic alignment of SEO with B2B revenue metrics. He shares insights on how to shift the focus from merely driving traffic to enhancing revenue through data-driven SEO practices. Steffen discusses key metrics essential for tracking SEO's impact on revenue generation and the challenges in integrating SEO with B2B attribution models. He also emphasizes the importance of understanding user intent and leveraging data to optimize conversions.
Apr 2, 2025 • 20min
How To Align SEO With B2B Revenue Attribution
Steffen Hedebrandt, Co-founder and CMO of DreamData, is an authority on B2B revenue attribution and data-driven marketing. He dives into the complexities of aligning SEO with revenue models, offering key insights on metrics to track for SEO effectiveness. The discussion reveals innovative tracking methods linking customer journeys to revenue, highlighting the delicate balance between brand awareness and targeted engagement. Steffen addresses modern SEO challenges and advocates for a holistic approach to ensure that traffic translates into revenue in today's market.
