Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast Why SEO Is More Than Driving Traffic...It's Driving Revenue
Apr 3, 2025
In this conversation, Steffen Hedebrandt, Co-founder and CMO of DreamData, highlights the strategic alignment of SEO with B2B revenue metrics. He shares insights on how to shift the focus from merely driving traffic to enhancing revenue through data-driven SEO practices. Steffen discusses key metrics essential for tracking SEO's impact on revenue generation and the challenges in integrating SEO with B2B attribution models. He also emphasizes the importance of understanding user intent and leveraging data to optimize conversions.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 5min
Shifting the Focus: From Traffic to Revenue Driven SEO
05:03 • 3min
Optimizing SEO for Customer Acquisition: A Strategic Approach
08:06 • 2min
Data-Driven Decision Making in SEO for Revenue Growth
09:55 • 3min
Maximizing Revenue Through Data-Driven SEO Strategies
12:29 • 4min