Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why SEO Is More Than Driving Traffic...It's Driving Revenue
Apr 3, 2025
In this conversation, Steffen Hedebrandt, Co-founder and CMO of DreamData, highlights the strategic alignment of SEO with B2B revenue metrics. He shares insights on how to shift the focus from merely driving traffic to enhancing revenue through data-driven SEO practices. Steffen discusses key metrics essential for tracking SEO's impact on revenue generation and the challenges in integrating SEO with B2B attribution models. He also emphasizes the importance of understanding user intent and leveraging data to optimize conversions.
15:58
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Quick takeaways
- SEO strategies should be aligned with B2B revenue attribution to ensure that marketing efforts focus on genuine business goals.
- Focusing on high-value content that directly influences sales and optimizing pages with higher conversion rates is essential for driving revenue.
Deep dives
The Role of SEO in Driving B2B Revenue
SEO is not just about increasing website traffic; it plays a crucial role in driving actual revenue, especially in B2B contexts. By focusing on specific user journeys related to closed deals, businesses can identify the low-traffic pages that significantly influence buyers' decisions. For example, pages related to alternatives to established brands and integration options for popular CRM platforms often serve as critical touchpoints for prospective customers. This shift in perspective—from traffic volume to revenue impact—encourages organizations to seek quality engagement that ultimately drives sales.
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