Why SEO Is More Than Driving Traffic...It's Driving Revenue
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Shifting the Focus: From Traffic to Revenue Driven SEO
This chapter explores the critical transition from prioritizing traffic generation to fostering revenue growth through effective SEO strategies. It emphasizes understanding user intent and optimizing content to support buyers' choices, while also highlighting the need to educate key stakeholders on relevant business metrics.
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