Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast How To Align SEO With B2B Revenue Attribution
Apr 2, 2025
Steffen Hedebrandt, Co-founder and CMO of DreamData, is an authority on B2B revenue attribution and data-driven marketing. He dives into the complexities of aligning SEO with revenue models, offering key insights on metrics to track for SEO effectiveness. The discussion reveals innovative tracking methods linking customer journeys to revenue, highlighting the delicate balance between brand awareness and targeted engagement. Steffen addresses modern SEO challenges and advocates for a holistic approach to ensure that traffic translates into revenue in today's market.
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