How To Align SEO With B2B Revenue Attribution
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Connecting SEO to B2B Revenue Attribution
This chapter explores the complexities of tracking customer journeys in the B2B realm, contrasting it with the more straightforward B2C transactions. It highlights innovative tracking solutions that connect traffic sources to revenue outcomes, emphasizing the critical role of understanding the full customer journey for effective SEO strategies.
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