FINITE: B2B Marketing Podcast for Tech, Software & SaaS #175 - Mastering LinkedIn Marketing with Steffen Hedebrandt, CMO and Co-Founder at Dreamdata
Oct 27, 2025
Steffen Hedebrandt, CMO and co-founder of Dreamdata, brings his 15 years of B2B marketing experience to the table. He shares a contrarian growth playbook, highlighting how 'unserious' content like memes can boost serious results. Discover the art of leveraging LinkedIn for organic growth and the power of employee advocacy. Steffen also dives into measuring true ROI, the lengthy B2B buying journey, and the rising importance of AI in content strategy. His insights provide fresh tactics for marketers looking to break free from cookie-cutter approaches.
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Episode notes
Target The Right People, Not Everyone
- Focus on the right people and behaviors rather than trying to reach everyone.
- Use a mix of employee organic posts plus sponsored thought-leader ads to target specific accounts on LinkedIn.
Win The 95% With Constant Presence
- About 95% of your audience isn't actively buying today, so marketing must stay top-of-mind.
- Prioritize consistent, high-quality content to be remembered when buying windows open.
Most Of The Journey Happens Outside Sales
- Increasingly much of the buying journey happens outside sales control, so marketing must appear everywhere.
- DreamData estimates roughly 70% of the customer journey occurs outside the sales pipeline.