Rene Ritchie

Join technology reporter Rene Ritchie, a former iMore and YouTube expert, as he reflects on a pivotal year for Apple in 2025. The duo critiques Siri and Apple Intelligence's struggles, praises the economical iPhone 16e, and discusses the implications of Apple's mismanagement and overpromising on AI features. They cover the EU's fines, Apple's shifting strategies in China, and the impact of leadership changes. Ritchie brings insightful commentary on YouTube's evolving culture and the challenges of keeping digital archives alive.

In a lively discussion, Rene Ritchie, a YouTube employee and tech-savvy content creator, unpacks the latest changes in the YouTube algorithm and what it means for creators in 2025. He shares insights on optimizing video recommendations using AI, emphasizing personalized viewer experiences. The conversation touches on navigating new ad systems, the impact of profanity on monetization, and transitioning viewership from Shorts to longer videos. Ritchie’s analysis reveals effective strategies for enhancing visibility and engagement, making it a must-listen for aspiring YouTubers.

Rene Ritchie, Head of Editorial at YouTube Liaison, sheds light on maximizing YouTube channel growth. He explores how impressions and metadata can dramatically increase visibility. Ritchie shares insights on nurturing channel authority, emphasizing the importance of engagement metrics and audience behavior. He offers advice on navigating the platform's algorithm to identify trending topics while balancing creative instincts. Additionally, he discusses revitalizing old channels versus starting fresh, all while maintaining mental health in the face of algorithm pressures.

We record all remote interviews with Riverside. Sign up here - http://creators.riverside.fm/TheEditi... + code EDITINGPODCAST for 20% off 00:00 Who is Rene Ritchie? 01:29 How Social Media Changed YouTube Forever 07:06 Why YouTube & Netflix Are Looking The Same 09:17 Beastification vs Storytelling 10:36 Hayden Cutting MrBeast's "Blind Video" 11:23 Use Riverside 12:37 Why Do We Blame "The Algorithm"? 14:48 How To Find Your Audience 17:36 Same Audience = Same Channel 19:56 Why Subscribers Don't Matter Anymore 23:28 How To Make A "YouTube Cliffhanger" 27:53 Why Your YouTube Experiments Don't Work 33:08 Why MrBeast Delivers on "Clickbait" Host: @HillierSmith  @JordanOrme  Guest: @ReneRitchie Editor: https://twitter.com/ScottLeist Intro Editor: @LiamBedford Executive Producer: Vishnu Vallabhaneni Producer: @AshleyJWoods Thumbnail: G Additional music thanks to AllttA Optimum by AllttA: https://open.spotify.com/track/3cKill... Taller than All of Them by AllttA: https://open.spotify.com/track/3JZJW4... Ever wonder why your videos on YouTube don't pop the way you want them to? There's a reason for that, and it's probably not your video. Rene Ritchie is YouTube's newest "Creator Liaison" and he spends his entire day thinking about how to help creators hack the YouTube Algorithm. In this episode, Rene dishes out some incredible advice on how to package your videos to achieve better retention, more views, and ultimately attract the audience you want to have. Check out Rene Ritchie's channel /reneritchie

Rene Ritchie, a YouTube expert and liaison known for his success in growing channels, dives into the latest YouTube updates that creators need to know. He discusses new features enhancing creator/viewer engagement, including AI tools and interactive live streaming gifts. The shift towards longer formats and content series is highlighted as a way to boost storytelling in video. Rene also emphasizes the importance of originality in YouTube Shorts and strategies for monetization and audience interaction as creators navigate the evolving platform.