The Think Media Podcast 357: 25 New YouTube Updates Every Creator Needs-to-Know
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Oct 30, 2024 
Rene Ritchie, a YouTube expert and liaison known for his success in growing channels, dives into the latest YouTube updates that creators need to know. He discusses new features enhancing creator/viewer engagement, including AI tools and interactive live streaming gifts. The shift towards longer formats and content series is highlighted as a way to boost storytelling in video. Rene also emphasizes the importance of originality in YouTube Shorts and strategies for monetization and audience interaction as creators navigate the evolving platform.
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Using "Hype"
- Creators can leverage the "hype" feature to boost visibility.
- Viewers get three "hypes" weekly to support channels with 5,000-500,000 subscribers.
AI in Shorts
- YouTube is incorporating AI-powered video generation into Shorts.
- This allows creators to generate backgrounds and short video clips using Google DeepMind's Vio.
AI Brainstorming
- Leverage YouTube Studio's AI brainstorming for content creation.
- This revamped Inspiration tab helps with titles, ideas, and outlining, sparking creativity.