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The Think Media Podcast
357: 25 New YouTube Updates Every Creator Needs-to-Know
Oct 30, 2024
Rene Ritchie, a YouTube expert and liaison known for his success in growing channels, dives into the latest YouTube updates that creators need to know. He discusses new features enhancing creator/viewer engagement, including AI tools and interactive live streaming gifts. The shift towards longer formats and content series is highlighted as a way to boost storytelling in video. Rene also emphasizes the importance of originality in YouTube Shorts and strategies for monetization and audience interaction as creators navigate the evolving platform.
01:00:34
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Quick takeaways
- The new Hype feature allows viewers to boost their favorite videos and engage directly with creators through a regional leaderboard.
- YouTube's AI capabilities for generating backgrounds and B-roll in Shorts enhance storytelling, making sophisticated production easier for creators.
Deep dives
Introduction of Hype Feature
A new feature called Hype allows creators with 5,000 to 500,000 subscribers to get support from their audience, currently being tested in Brazil, Taiwan, and Turkey. Viewers can use up to three hypes per week to boost their favorite videos, which will be displayed on a regional leaderboard. This feature emphasizes viewer engagement, providing them with a sense of agency by allowing direct interaction with content they enjoy. Future iterations may include options for purchasing additional hypes, further investing in creators.
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