Creators must package their videos to capture audience attention and deliver on thumbnail and title promises.
The structure of storytelling on YouTube has shifted, requiring the first act of a video to be a rewarding experience rather than just an introduction.
Deep dives
The Importance of Packaging and Delivering on Promises
Creators must package their videos in a way that captures the audience's attention and delivers on the promises made in the thumbnail and title. The algorithm serves videos that have a high chance of being clicked on and enjoyed by viewers. Creators need to provide consistent reasons for the audience to stay engaged, as they have countless options to click away. The structure of storytelling on YouTube has shifted, with the first act of a video needing to be a reward rather than just an introduction.
Adapting Editing Styles to Changing Media Rules
Editing techniques on YouTube have evolved to keep up with the changing landscape of social media and audience preferences. Initially, YouTube videos had minimal editing, capturing unscripted moments. However, as audience attention spans decreased, creators realized the need for quicker and more engaging videos. Traditional storytelling structures have been inverted, with the best parts of videos often placed at the beginning to capture immediate interest and prevent viewers from clicking away.
The Algorithm, Audience, and Blame Game
Creators sometimes blame the algorithm when a video doesn't perform well, but it's important to recognize that the audience plays a significant role in determining the success of a video. YouTube's recommendation system serves videos that it believes the viewer will enjoy. Creators need to understand that audiences have agency and can choose what they click on and watch. It is crucial for creators to create compelling packages that grab the audience's attention and deliver on their expectations.
Longevity, Experimentation, and Reinvention
To stay successful on YouTube, creators need to prioritize their personality and the connection with their audience. It is essential to experiment with different formats, styles, and topics while maintaining a consistent core audience. Audience tastes change over time, so creators should be willing to adapt and reinvent themselves. A willingness to take risks and engage the audience in fresh and innovative ways is key to long-term success on YouTube.
We record all remote interviews with Riverside. Sign up here - http://creators.riverside.fm/TheEditi... + code EDITINGPODCAST for 20% off
00:00 Who is Rene Ritchie?
01:29 How Social Media Changed YouTube Forever
07:06 Why YouTube & Netflix Are Looking The Same
09:17 Beastification vs Storytelling
10:36 Hayden Cutting MrBeast's "Blind Video"
11:23 Use Riverside
12:37 Why Do We Blame "The Algorithm"?
14:48 How To Find Your Audience
17:36 Same Audience = Same Channel
19:56 Why Subscribers Don't Matter Anymore
23:28 How To Make A "YouTube Cliffhanger"
27:53 Why Your YouTube Experiments Don't Work
33:08 Why MrBeast Delivers on "Clickbait"
Host: @HillierSmith @JordanOrme
Guest: @ReneRitchie
Editor: https://twitter.com/ScottLeist
Intro Editor: @LiamBedford
Executive Producer: Vishnu Vallabhaneni
Producer: @AshleyJWoods
Thumbnail: G
Additional music thanks to AllttA
Optimum by AllttA: https://open.spotify.com/track/3cKill...
Taller than All of Them by AllttA: https://open.spotify.com/track/3JZJW4...
Ever wonder why your videos on YouTube don't pop the way you want them to? There's a reason for that, and it's probably not your video. Rene Ritchie is YouTube's newest "Creator Liaison" and he spends his entire day thinking about how to help creators hack the YouTube Algorithm. In this episode, Rene dishes out some incredible advice on how to package your videos to achieve better retention, more views, and ultimately attract the audience you want to have.
Check out Rene Ritchie's channel
/reneritchie
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