The Editing Podcast

This YouTube Employee Has The Keys To The Algorithm

25 snips
Aug 9, 2023
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INSIGHT

First Act Must Deliver Value

  • For YouTube, the thumbnail makes a promise and the video must deliver immediately.
  • The first act should reward the viewer, not just introduce content.
INSIGHT

Editing Evolved for Instant Engagement

  • YouTube editing evolved from raw moments to competition for instant attention.
  • Creators must hook viewers immediately or risk losing them to easy click-away options.
INSIGHT

Audience Trumps The Algorithm

  • The algorithm never fully controls success; audiences ultimately decide what they watch.
  • Creators must respect audience agency and tailor packaging to earn their attention.
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