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This YouTube Employee Has The Keys To The Algorithm

The Editing Podcast

CHAPTER

How to Satisfy Your Watch Time

The end game is, as soon as you're on my website, I need to give you everything to make sure you don't leave. Well, and the idea also like around 2015, YouTube was based on click through rate,. Like people just started click baiting. So it switched a lot to watch time, but then people just started making these very long videos. And so we figured out all watch time isn't created equal. We'd rather they like, they're uplifted and they want to watch more content or more of that creator. TV and film do similar things. I think I've talked to many TV editors that swear on the cliffhanger. Yeah.

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