We record all remote interviews with Riverside. Sign up here - http://creators.riverside.fm/TheEditi... + code EDITINGPODCAST for 20% off 00:00 Who is Rene Ritchie? 01:29 How Social Media Changed YouTube Forever 07:06 Why YouTube & Netflix Are Looking The Same 09:17 Beastification vs Storytelling 10:36 Hayden Cutting MrBeast's "Blind Video" 11:23 Use Riverside 12:37 Why Do We Blame "The Algorithm"? 14:48 How To Find Your Audience 17:36 Same Audience = Same Channel 19:56 Why Subscribers Don't Matter Anymore 23:28 How To Make A "YouTube Cliffhanger" 27:53 Why Your YouTube Experiments Don't Work 33:08 Why MrBeast Delivers on "Clickbait" Host: @HillierSmith  @JordanOrme  Guest: @ReneRitchie Editor: https://twitter.com/ScottLeist Intro Editor: @LiamBedford Executive Producer: Vishnu Vallabhaneni Producer: @AshleyJWoods Thumbnail: G Additional music thanks to AllttA Optimum by AllttA: https://open.spotify.com/track/3cKill... Taller than All of Them by AllttA: https://open.spotify.com/track/3JZJW4... Ever wonder why your videos on YouTube don't pop the way you want them to? There's a reason for that, and it's probably not your video. Rene Ritchie is YouTube's newest "Creator Liaison" and he spends his entire day thinking about how to help creators hack the YouTube Algorithm. In this episode, Rene dishes out some incredible advice on how to package your videos to achieve better retention, more views, and ultimately attract the audience you want to have. Check out Rene Ritchie's channel /reneritchie