The Think Media Podcast 362: The YouTube Algorithm Explained (2025 Update)
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Nov 15, 2024 
Rene Ritchie, Head of Editorial at YouTube Liaison, sheds light on maximizing YouTube channel growth. He explores how impressions and metadata can dramatically increase visibility. Ritchie shares insights on nurturing channel authority, emphasizing the importance of engagement metrics and audience behavior. He offers advice on navigating the platform's algorithm to identify trending topics while balancing creative instincts. Additionally, he discusses revitalizing old channels versus starting fresh, all while maintaining mental health in the face of algorithm pressures.
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Algorithm Pulls For Viewers
- The YouTube algorithm pulls videos for viewers, not pushes videos out blindly.
- It populates videos best suited to a viewer's taste and device in milliseconds.
Prioritize Impressions and CTR
- Understand that getting views starts with getting impressions, which means a thumbnail was shown to a viewer.
- Improving click-through rate means more viewers click after impressions, crucial for video performance.
Search Is Personalized
- YouTube search results are personalized, so different users see different rankings for the same query.
- Use incognito mode for unbiased search results for testing your video's discoverability.