Pete Roberts, founder of the 100% American-made company Origin USA, discusses the importance of building a long-term plan that transcends generations. He shares how a purpose-driven approach enhances decision-making while navigating modern distractions. The conversation explores the challenges of entrepreneurship, the detrimental effects of hopelessness in society, and the power of meaningful branding. Roberts highlights the value of community support, craftsmanship, and the need for transparency in business practices, advocating for a future grounded in purpose.

Pete Roberts, the founder of Origin USA, shares his insights on building an ethical American business. He emphasizes the balance between profit and people, advocating for community involvement and innovation. The discussion dives into the evolution of athletic apparel and the importance of jeans as a symbol of freedom and identity. Roberts also recounts the challenges faced in American manufacturing and the dedication needed to revive local industries. Humorously, he touches on the creation of healthy energy drinks while maintaining a commitment to quality.

Pete Roberts, CEO of Origin and Jocko Fuel, shares his journey of American manufacturing, bad business ideas, working with spouses, raising kids, and setting ambitious goals like producing 1,000,000 pairs of jeans annually. The discussion also covers the impact of collegiate sports on parenting, the importance of talent acquisition, and recognizing blind spots in marriage.

Pete Roberts, co-founder of Origin USA and Jocko Fuel, dives into the revival of American manufacturing and the significance of clean, healthy products. He discusses the historical impact of U.S. production during WWII and the movement to restore these capabilities today. The conversation covers balancing business growth with personal accountability, the challenges of launching innovative products, and the intricate relationship between Origin and Jocko Fuel. Additionally, they highlight the importance of community engagement and craftsmanship in modern manufacturing.

Pete Roberts, Jocko Willink's partner in Origin USA, discusses the vital revival of American manufacturing. He shares insights on adapting production amid the COVID-19 pandemic and the challenges faced in transitioning from traditional to urgent production needs. Their journey into creating high-quality sugar-free protein bars unveils the complexities of ingredient preservation. The episode also highlights the emotional commitment to revitalizing U.S. fabric production, along with personal anecdotes that reflect the intersection of health, community, and entrepreneurship.