038: The 'Origin' Story (A Really Bad Business Idea) with Pete Roberts
Apr 18, 2024
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Pete Roberts, CEO of Origin and Jocko Fuel, shares his journey of American manufacturing, bad business ideas, working with spouses, raising kids, and setting ambitious goals like producing 1,000,000 pairs of jeans annually. The discussion also covers the impact of collegiate sports on parenting, the importance of talent acquisition, and recognizing blind spots in marriage.
Origin USA embodies American manufacturing values through perseverance and American-made products.
Participation in sports fosters essential skills and values in youth, emphasizing discipline and hard work.
Strategic partnerships and team dynamics based on personality traits enhance business growth and success.
Deep dives
Building Origin USA with American Manufacturing
Origin USA is a unique company that embodies American manufacturing values. Pete Roberts, the founder, shares his journey of creating the business and the challenges he faced in starting an American-made Jiujitsu Gis company amidst financial struggles. The decision to build a factory in his backyard in Maine marked a pivotal moment in his entrepreneurial journey. Through perseverance and determination, Pete navigated the hurdles of manufacturing, symbolizing a return to traditional manufacturing roots in America.
Lessons from Collegiate Sports and Parenting
Pete's experience in collegiate football and sports influenced his parenting approach, emphasizing the importance of athletic participation for character development. He shared insights on coaching his children in lacrosse, instilling values of discipline, hard work, and emotional intelligence through sports. By drawing parallels between athletics and life lessons, Pete highlighted the significance of engaging in sports to cultivate essential skills and values in youth.
Strategic Partnerships and Personal Growth
The strategic partnerships with Jocko Willink and Kip Folks played a crucial role in the growth and success of Origin USA. Jocko's emphasis on visualization and purpose-driven action aligned with Pete's vision, fostering brand awareness and growth. Kip's operational excellence complemented the team dynamics, enhancing product development and organizational efficiency. By surrounding himself with diverse talents based on personality traits, Pete created a harmonious and effective team dynamic to drive the company's success.
Personality Trait Tests and Leadership Insights
The incorporation of personality trait tests into team building provided valuable insights for Pete in understanding team dynamics and optimizing individual strengths. As an INFJ and ADHD individual, Pete embraced his role as a visionary leader, orchestrating diverse personalities within the organization. By recognizing his weaknesses and leveraging team members' strengths, Pete adopted a conductor-like approach to leadership, ensuring the team's alignment and productivity for long-term strategic goals.
Building a Strong Relationship Through Challenges
The podcast episode delves into the speakers experience of starting a relationship at a young age, facing challenging situations, including instances of suicides among peers, and how these adversities brought the couple closer. The speaker emphasizes the importance of continuous communication and being a supportive partner during tough times. By being each other's rock and learning to navigate obstacles together, they have built a strong foundation for their marriage and consider their relationship as the most crucial team they are part of.
Intentional Life Planning and Business Success
The conversation shifts towards the speaker's intentional approach to life planning and business endeavors. Growing up with limited resources and taking on adult responsibilities early on, the speaker developed a clear vision of building a successful business to attain freedom. Planning in decades of opportunity and prioritizing meaningful experiences over immediate gratification, the speaker highlights the importance of perseverance in overcoming challenges and instilling similar values in his children, who are involved in the family business.
Jason and Gabe sit down with Pete Roberts, Founder and CEO of Origin and Jocko Fuel, for today’s episode of the Jason Khalipa Podcast: - Building Origin - Aversion to the sport of football - Kids helping with the business - The Origin Story (a really bad business idea) - American manufacturing - What was Origin's defining moment? - Personality Trait Test impact on business - You and your spouse are on a team - Working with your spouse - Raising kids at a young age - 1,000,000 pairs of jeans a year Never let momentum get to zero. Listen to the Jason Khalipa Podcast today and every Thursday on Apple Podcasts, Spotify, or YouTube. Follow Jason
