Jocko Podcast 349: Powerful Enemies Must Be Outfought and Outproduced. W/ Pete Roberts. Origin USA.
Aug 31, 2022
Pete Roberts, co-founder of Origin USA and Jocko Fuel, dives into the revival of American manufacturing and the significance of clean, healthy products. He discusses the historical impact of U.S. production during WWII and the movement to restore these capabilities today. The conversation covers balancing business growth with personal accountability, the challenges of launching innovative products, and the intricate relationship between Origin and Jocko Fuel. Additionally, they highlight the importance of community engagement and craftsmanship in modern manufacturing.
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Jocko Fuel's Funding Challenges
- Jocko Willink and Pete Roberts needed funding for Jocko Fuel's growth.
- They considered various plans, including slowing down expansion, before securing a minority investment.
Focus on Reach, Not Control
- Prioritize reaching a wider audience with your products or services.
- Don't let greed or control limit your impact, even if it means sharing ownership.
Two Growing Businesses, Shared Challenges
- Origin USA and Jocko Fuel, though connected, were growing rapidly and demanding resources.
- This created the need for strategic decisions and resource allocation.