Pete Roberts, the founder of Origin USA, shares his insights on building an ethical American business. He emphasizes the balance between profit and people, advocating for community involvement and innovation. The discussion dives into the evolution of athletic apparel and the importance of jeans as a symbol of freedom and identity. Roberts also recounts the challenges faced in American manufacturing and the dedication needed to revive local industries. Humorously, he touches on the creation of healthy energy drinks while maintaining a commitment to quality.