Jocko Podcast 194: Costly Pitfalls to Avoid and Critical Maneuvers. How to Win in American Business. With Pete Roberts
Sep 11, 2019
Pete Roberts, the founder of Origin USA, shares his insights on building an ethical American business. He emphasizes the balance between profit and people, advocating for community involvement and innovation. The discussion dives into the evolution of athletic apparel and the importance of jeans as a symbol of freedom and identity. Roberts also recounts the challenges faced in American manufacturing and the dedication needed to revive local industries. Humorously, he touches on the creation of healthy energy drinks while maintaining a commitment to quality.
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Prioritizing Long-Term Growth
- Prioritize the long-term good of your employees and community over short-term profits.
- Building a strong, stable business provides long-term stability and growth opportunities for everyone.
Origin USA's Commitment
- Pete Roberts, founder of Origin USA, prioritizes American-made products.
- Every day, he faces decisions to cut costs and increase profit margins, but he chooses to maintain his standards.
Balancing Capitalism and Ethics
- Jocko Willink emphasizes the importance of balancing capitalism with ethical practices.
- He believes making money is a great contest but stresses doing the right thing and taking care of people.