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194: Costly Pitfalls to Avoid and Critical Maneuvers. How to Win in American Business. With Pete Roberts

Jocko Podcast

CHAPTER

Disrupting the Energy Drink Market

This chapter explores the challenges of entering the conventional energy drink market while prioritizing safety and quality. The speakers emphasize their commitment to avoiding harmful ingredients and their innovative use of pasteurization. Through personal anecdotes, they promote dietary awareness and the importance of making informed food choices, especially for younger generations.

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