Peg Fitzpatrick

Guest Peg Fitzpatrick joins the hosts to discuss the latest updates on Instagram Threads. They explore the features, user experience, and text-first approach of the new social media platform. The chapter also dives into controlling conversations, privacy concerns, advancements in social media networks, challenges in finding new connections, and the issue of unwanted content on Twitter feeds.

Peg Fitzpatrick, a social media expert and co-author of The Art of Social Media, shares her insights on social media strategies for small businesses. She emphasizes the importance of connecting with the right audience over just chasing follower counts. Peg discusses tailoring content to specific groups, the value of brand personas, and the significance of an editorial calendar. She also talks about the benefits of delegating tasks and merging traditional marketing with digital efforts to boost engagement and visibility. Practical advice abounds for navigating the social media landscape!

Peg Fitzpatrick, co-author of "The Art of Social Media," shares valuable insights on social media for small businesses. She emphasizes the importance of engaging the right audience over sheer follower numbers. Peg discusses delegating social media responsibilities and training team members, along with the necessity of an editorial calendar for consistent content. Listeners will learn about creating a brand persona and the cost-benefit analysis of hiring a social media manager, ensuring a strategic approach to online presence.