Guest Peg Fitzpatrick joins the hosts to discuss the latest updates on Instagram Threads. They explore the features, user experience, and text-first approach of the new social media platform. The chapter also dives into controlling conversations, privacy concerns, advancements in social media networks, challenges in finding new connections, and the issue of unwanted content on Twitter feeds.

Peg Fitzpatrick, co-author of "The Art of Social Media," shares valuable insights on social media for small businesses. She emphasizes the importance of engaging the right audience over sheer follower numbers. Peg discusses delegating social media responsibilities and training team members, along with the necessity of an editorial calendar for consistent content. Listeners will learn about creating a brand persona and the cost-benefit analysis of hiring a social media manager, ensuring a strategic approach to online presence.