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Social Media Marketing Talk Show
Threads: What Marketers Need to Know
Jul 29, 2023
Guest Peg Fitzpatrick joins the hosts to discuss the latest updates on Instagram Threads. They explore the features, user experience, and text-first approach of the new social media platform. The chapter also dives into controlling conversations, privacy concerns, advancements in social media networks, challenges in finding new connections, and the issue of unwanted content on Twitter feeds.
30:47
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Quick takeaways
- Threads offers brands a fresh start to connect with their audience by translating their voice into clever, funny, and witty content.
- Engaging with other accounts is crucial in Threads, and genuine engagement is the best way to grow an account.
Deep dives
Threads: A Text-First Platform
Threads is a text-first platform where users can share text, photos, and videos. It serves as a water cooler where people go for conversations and ideas. It offers a fresh start for brands to connect with their audience, particularly for those who want to translate their voice into text. The emphasis is on clever, funny, and witty content, which resonates with the Twitter-like vibe of Threads. The absence of hashtags makes it challenging to find trending topics, but users can still discover popular content by browsing through their feed.
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