Introduction

The hosts discuss the importance of surrounding oneself with others in the marketing world and introduce attending social media marketing world as a way to navigate uncertain times. They then delve into Instagram threads, explaining what it is, its terminology, and whether it is worth investing time in, and address whether it can be considered a 'Twitter killer'. The chapter concludes with an introduction to guest Peg Fitzpatrick, an experienced social media speaker and author, who has been exploring the functionality of threads.