Millionaire University
Getting Started With Social Media for Small Business With Peg Fitzpatrick (MU Classic)
Apr 16, 2025
Peg Fitzpatrick, a social media expert and co-author of The Art of Social Media, shares her insights on social media strategies for small businesses. She emphasizes the importance of connecting with the right audience over just chasing follower counts. Peg discusses tailoring content to specific groups, the value of brand personas, and the significance of an editorial calendar. She also talks about the benefits of delegating tasks and merging traditional marketing with digital efforts to boost engagement and visibility. Practical advice abounds for navigating the social media landscape!
47:44
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Quick takeaways
- Small businesses should prioritize reaching the right audience over amassing large follower counts to drive effective engagement.
- An editorial calendar is essential for managing social media content, ensuring consistent posting while reducing last-minute stress for business owners.
Deep dives
Evolution of Social Media in Small Businesses
Since its inception, social media has undergone significant shifts in perception among small business owners. Initially, many were skeptical, believing it to be a futile investment of time, as evidenced by early pushback even from family members. However, as platforms like Facebook established business pages, small businesses began to recognize the potential for marketing and customer engagement. This evolution highlights the need for small business owners to adapt their marketing strategies and embrace social platforms as essential tools for reaching their customers.
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