Millionaire University Getting Started With Social Media for Small Business With Peg Fitzpatrick (MU Classic)
Apr 16, 2025
Peg Fitzpatrick, a social media expert and co-author of The Art of Social Media, shares her insights on social media strategies for small businesses. She emphasizes the importance of connecting with the right audience over just chasing follower counts. Peg discusses tailoring content to specific groups, the value of brand personas, and the significance of an editorial calendar. She also talks about the benefits of delegating tasks and merging traditional marketing with digital efforts to boost engagement and visibility. Practical advice abounds for navigating the social media landscape!
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Initial Fear of Social Media
- Small businesses initially feared social media, unsure it would help at all.
- Peg Fitzpatrick shares she faced skepticism too but built a career from it.
Integrate Analog and Digital
- Combine traditional marketing with social by adding social icons to physical promo materials.
- Use social media contests and features to amplify analog marketing efforts.
Right Platform Over Big Numbers
- Choose social platforms where your actual customers are, not just popular ones.
- For local businesses, a smaller, engaged audience is more valuable than large follower counts.